Previewing Vision Expo West

Today’s post comes from Kevin Kane, Executive Vice President of Sales and Marketing:

Kevin Kane, EVP of Sales and Marketing

I’m really excited about my first Vision Expo event as part of the Eyefinity team. We’re eager to meet with you and hear your views regarding some of the evolving dynamics confronting the eyecare industry and sharing how Eyefinity programs, products, and services can benefit and grow your practice. Even if you’re already using an Eyefinity product, we have a lot more to share with you this year.

If you’re planning on heading to Vision Expo West next week, I encourage you to visit Eyefinity in booth #14064 and let us show you how you can increase your revenue by 10% or more annually with Eyefinity products and services. If you’re already within the Eyefinity fold, we’ll show you how to build on your existing Eyefinity practice management system to take your practice to the next level.

This is your opportunity to experience all Eyefinity has to offer. Attend free, daily theater presentations in the booth, participate in demos with knowledgeable members of our team, and attend our Power Session on increasing your revenue in the VSP Global® booth. Learn how the tools available to you can generate real income and real savings to your practice in attracting more new patients, reducing no shows, keeping money you have earned in the practice, and reducing the burden on the office staff. These are sound ideas that are not hard to implement and that work!

Eyefinity has been hard at work developing and enhancing our product portfolio with you in mind. Patient management just got easier with eWebExtra™/OfficeMate® integration, enabling your patients to schedule appointments online and download forms from youreWebExtra website prior to their appointments.

We also have a cutting edge and highly successful mobile app called EyeXam, one of the most popular health-related apps available. We’ll even be previewing some new enhancements coming to our most popular practice solution, OfficeMate/ExamWRITER®.

You also won’t wan to miss taking advantage of these great show specials*:

  • Order the latest version of OfficeMate/ExamWRITER v10 or an ExamWRITER upgrade to your existing OfficeMate license, and receive 20% off new license fees on software purchases.
  • Order ePrescribing and have your set-up fees waived (a $200 value). 0% financing program (cannot be combined with 20% off license fee or ePrescribing offer).
  • Sign up for eWebExtra and get free website setup services and an eStore, an online extension of your dispensary.
  • Sign up for EyeXam and receive exclusive show pricing.

*Valid only on orders placed at Vision Expo West.

We’ll see you at VEW!

Coming to Vision Expo West? Check out our daily theater presentations.

It’s that time of year again! Hopefully we’ll be seeing a lot of you all at Vision Expo West! We’ve got some great theater presentations taking place daily at our booth (#14064) at the show (Thursday, September 6 – Saturday, September 8).

If you’re a planner, consider adding some of our daily 30-60 minute free presentations to your show schedule:

Demonstrating Meaningful Use in ExamWRITER 10:30 a.m.

Overview of how to demonstrate Meaningful Use in ExamWRITER to qualify for federal stimulus dollars. Hear how easy it is direct from doctors who have already received money from the government.

EyeXam 11:30 a.m.

Get ready to launch your practice into the mobile world with the new EyeXam app. Learn how this mobile technology puts your practice in patients’ hands, allowing them to schedule appointments, chat with you in real time, and much more–right from their mobile device or computer! This enables you to recruit, retain, and engage patients–anytime, anywhere.

AcuityLogic 12:30 p.m.

Get acquainted with our next generation optical software system, an easy-to-use, intuitive, integrated practice management system that supports the core areas of your business, available in the cloud. AcuityLogic with ExamWRITER is ONC-ATCB 2011/2012-certified as a Complete EHR Module by CCHIT, so you get the very best in electronic medical record capability.

OfficeMate®/ExamWRITER 1:30 p.m.

Learn why OfficeMate and ExamWRITER are the industry’s most widely-used integrated practice management and electronic medical record software, helping more practices qualify for federal stimulus payments and providing a better clinical experience.

Whats’s new in OfficeMate/ExamWRITER v10.7 2:30 p.m.

Preview the newest version of OfficeMate/ExamWRITER, scheduled to be released this fall. See the new features that will help your practice run more efficiently, all the while saving you valuable time and money.

Save Time. Make Money. Be Happy. Make the Switch. 3:30 p.m.

See why thousands of eyecare providers choose eyefinity.com for all their claims and ordering needs. Eyefinity.com is the one, easy-to-use place you can quickly and securely do it all.

Meet FOCUS 2012′s keynote speaker Dr. Daniel Kraft

Ready to grab the mobile tech revolution by the horns and transform your practice? Wondering where to start? A great place to begin is by attending FOCUS 2012, presented by Eyefinity on September 5th atVision Expo West.  Take a minute and watch FOCUS’ keynote speaker Dr. Daniel Kraft preview his address: “The Future of Health: Where Can Technology Take Us?”

Looking for more info on FOCUS 2012? Find it here.

Get Ready for the Eyefinity Games

On your mark. Get set. Go! The Eyefinity Games are coming!

Virtual Users' Group MeetingOur fourth annual Virtual Users’ Group Meeting (VUGM) is just around the corner. The theme this year is “Eyefinity Games” in celebration of the summer’s competitive sports. The VUGM features a variety of courses—many of which are not the typical training that you might find on eyefinity.com or officemate.net. The VUGM will cover such diverse topics as meaningful use, practice growth, change management, monitoring your practice’s online reputation, inventory management, and tips for documenting an exam. But that’s just the first lap—check out the course descriptions and meeting itinerary.

Perhaps the biggest drag of any sporting event is crawling in traffic and traveling to get there. With the VUGM, you won’t have to worry about fighting for parking—the conference is completely online. You can participate in courses from the comfort of your home or office.

One last detail: the VUGM is free. That’s right, free! Eyefinity customers can participate in as many training courses as they want—all at no cost. In fact, different staff within your practice can take different courses.

Don’t miss this exciting opportunity to participate in a week of dynamic online training, all at no cost for Eyefinity customers.

When: July 23–27
Where: Online
Cost: Free to Eyefinity customers!
Details: http://www.officemate.net/usersgroup.aspx
Registration: http://www.officemate.net/ugm_reg.aspx

We hope you’re able to participate . . . and bring your “A” game!

Looking for a simple digital lens solution? Try UNITY Performance Optics

There is no disputing that digital lens technology offers patients the ultimate in customized eyewear, tailored for their unique visual needs and lifestyle.  Some eyecare professionals have found digital lens or “free form” lens technology to be difficult to dispense, but now there a simple solution available: UNITY® Performance Optics.

VSP Optics Group originally launched UNITY Performance Optics in March of 2011, and beginning today, they are expanding the portfolio with the introduction of premium digital progressive and single vision, wrap and computer vision lenses.  The new products give eyecare professionals even more choice in digital products that are easy to dispense, offering the latest technology and value without compromise.

Using advanced lens design and state-of-the-art processing technology, UNITY lenses  deliver quick adaption and high patient satisfaction. That satisfaction is a result of an unmatched quality verification process in which every UNITY lens produced is digitally mapped to ensure the lens design produced matches exactly what the doctor and laboratory intended.

The new products include:  UNITY PLxtra is a VSP “O” category digital progressive lens in five fixed fitting heights from 12mm to 20mm with position-of-wear design customization.

UNITY PLxtreme is the UNITY progressive lens solution for wrap frames.

UNITY SVxtra is a customized, digital single vision lens solution compensating for the patient’s individual position-of-wear measurements.

UNITY SVxtreme is the ideal single vision performance lens choice for patients with high wrap frames.

UNITY CVx is the perfect solution for patients that spend more than two hours per day in front of a computer, tablet or smartphone, as they offer optimal vision and comfort in the near and intermediate viewing area. They are the perfect match for patients with jobs or hobbies that utilize high levels of near and intermediate vision. CVx lenses are also simple to dispense and only require the patient’s distance prescription and reading addition power.

UNITY PLxtra, PLxtreme, SVxtra and SVxtreme all offer position-of-wear precision, delivering a customized prescription that gives patients even greater personalization and visual clarity by compensating for frame wrap, pantoscopic tilt, and back-vertex distance.

Watch the video below to learn more about UNITY lenses and what ECPs are saying about them.

UNITY products are available to all eyecare professionals and patients (including ordering through Eyefinity) and UNITY lenses are available in virtually all materials.  Additionally, VSP practices can maximize their revenue and receive up to $25 in UNITY Savings on each qualifying VSP claim. Designed to support VSP practices, the UNITY Savings program lets VSP providers exclusively receive $10 for each UNITY progressive lens dispensed to a VSP patient. They can then earn an additional $10 for adding UNITY Performance Coatings and another $5 for adding Transitions.

Learn more about the benefits of dispensing UNITY and how to maximize your revenue at the brand new VSP Optics Group web site.

Boot Camp Fridays are coming! Strengthen your OfficeMate skills with hands-on training.

Looking for a fast and easy way to enhance your OfficeMate skills to increase office efficiencies and grow your practice? If so, Boot Camp Fridays are for you!

From the award-winning Eyefinity® training team, Boot Camp Fridays offer one hour of live, hands-on training on using OfficeMate software in the cloud.

Convenient: 3 different webinars every Friday, all focused on topics that show the relationship between set-up, patient flow, and back office. 30 minutes of in-depth instruction and 30 minutes of hands-on practical experience. No travel expenses, and no time away from the office! Start times: 7:00 a.m., 9:30 a.m., and 12:30 p.m., Pacific time.

Fun: Energetic and highly interactive—connect with the instructor and your peers!

Affordable: Just $59 per class—one low price for individuals or groups.

Variety: New topic and new classes every quarter.  Classes start April 6, 2012.

Register now for 1, 2, or all 3 at www.officemate.net/bootcamp.aspx

Questions? E-mail OfficeMateTraining@eyefinity.com.

OfficeMate/ExamWRITER now supported on the iPad!

Have you ever wanted to check your appointment schedule from home or from a coffee shop or review patient notes conveniently at home? Thought about using an iPad in your exam room to improve your patients’ perception of technology in your practice? Now you can. Eyefinity® today announced that it supports use of OfficeMate/ExamWRITER on the iPad. 

Using an iPad allows the eyecare professional to enter information right into their practice management or electronic health records system as they talk with the patient rather than turning away to use a laptop.

Through the offering, clients will be able to use their iPad to access a computer running OfficeMate/ExamWRITER in their practice through a remote desktop protocol (RDP) app. For more information, visit the Eyefinity booth (#1857) at the 2012 International Vision Expo East. OfficeMate/ExamWRITER clients can login at www.officemate.net/ipad.aspx to learn more.

eStores by Eyeconic put VSP providers in control of connecting with patients online

Since 2007, there has been a 650% increase in adults buying their eyewear online in the United States. Many of those consumers buying eyewear on the internet are probably your patients. As an independent eyecare professional in a changing market, what are you doing to compete with this expanding group of online optical retailers?

To help your practice remain competitive, Eyefinity has developed eStores by Eyeconic™, which are free for VSP providers with an eWebExtra™ website. So, what is an eStore?

eStores by Eyeconic offer practices a way to create an online optical store, connected to their eWebExtra site and customized to their practice. An online extension of the private practice’s brick and mortar dispensary, an eStore allows both VSP and non-VSP members to shop online whenever they want (24/7) for contact lenses, prescription eyewear, and sunwear that can be delivered right to the patient’s front door.

While both eyeconic.com™ and eStores by Eyeconic were developed to help private practice doctors retain or attract patients inclined to browse or buy online, eStores by Eyeconic are unique in that they are a practice’s own optical store, giving them the ability to control the pricing of products and choose what contact lens brands and Marchon®/Altair® frame brands to include.

They provide patients with a premium online shopping experience where they can browse through their VSP provider’s selection of products and even explore how different eyewear will look on them by using “virtual” frame try-on technology. Once a product is selected, they must enter their prescription to place the order, unless the order is for planosunwear, in which case no prescription entry is required. Eyeconic then contacts the prescribing doctor to verify the prescription to complete the order.

An example of a practice’s customized eStore, which is linked to the doctor’s eWebExtra site.

Donald W. Boyd, O.D., a VSP provider in Downey, CA has been testing his practice’s eStore for a few months. He said, “Our eStore is the perfect place to send patients who ask to take their prescription with them after their exam so they can shop at a later time. It is simple to set up and has been an effortless way to earn additional revenue for my practice.”

Orders are shipped by Eyeconic and practices can also rely on Eyeconic customer service to assist them and their patients with purchases made on their eStore. Providers simply collect payment thirty days from the date the order ships and can track activity and make adjustments through a user-friendly automated dashboard. Payment is determined by deducting the cost of the goods and an administrative fee from the final transaction. As an added benefit, practices will be provided with free electronic marketing tools to help them market their eStores to patients.

Get your first look at eStores by Eyeconic at our booth (#1857) or the VSP Global booth (#1723) at Vision Expo East, or contact  Eyeconic Customer Service at: info@eyeconic.com to learn more.

VSP Survey Finds Optometry Students Face Financing Hurdles When Pursuing Goal of Private Practice

Vision Monday shares highlights of a new study by VSP that underscores the financial challenges many optometry students run into when trying to enter private practice:

In a newly released study of career patterns among new optometry school graduates, VSP Vision Care surveyed optometry students during their third year in school along with their first year in practice, and discovered that 72 percent of respondents during their third year in school preferred to start their careers through private practice ownership, but only 15 percent of respondents became an independent eyecare professional practice owner in their first year of practice. 
Additional findings of the study show that: 

• 84 percent of third-year optometry students surveyed expect to own a private practice in the next five years. 
• During that same group’s first year in practice, 58 percent of respondents expect to own a private practice in the next five years. 
• 85 percent of first-year optometrists surveyed earn $99,999 or less 
• 76 percent of that same group carry $100,000 or more in debt 

As part of its commitment to supporting the continued success of private practice optometry, VSP Vision Care has programs available to help optometry students and optometry professionals enter private practice. Together VSP Vision Care and Essilor of America have distributed more than $54 million through the Vision Loans Program since its launch in 2003. The loans provide optometrists financing for first-time practice purchases, partnership buy-ins and refinance options. 

Since 2000, VSP has invested more than $1 million in financial awards to support nearly 200 optometry students interested in entering private practice. During the 2010-11 academic year, scholarships totaling $136,000 were provided by VSP to fourth-year optometry students across the country and Puerto Rico. 

“As the pressures of entering private practice and competition from alternative eyecare delivery channels grows so does our commitment to finding new and innovative approaches to keeping private practice strong for generations to come,” said Jim McGrann, president of VSP Vision Care. “We look forward to sharing some of those ideas in 2012.” 

Additional information about the scholarships and Vision Loans Program provided by VSP, Essilor of America and Vision One Credit Loans is available at www.vspglobal.com.

2011 Year In Review

A Message from Steve Baker, President, Eyefinity: 

Steve Baker

Were you as surprised as I was when you flipped the calendar to December 1? Really—already? The old saying, “Where does the time go?” is now more evident than ever. We live in fast and turbulent times, and our industry reflects this.

Think of the industry changes we’ve witnessed in just the last 12 months, in areas such as healthcare reform and the economy. I’m sure that you have examples of turbulent change relevant to your business. Did a new competitor open in your town? Did you have a significant change in your staff? Did you add an associate or expand your business to an additional location?

Change is a part of our lives, now and forever. For us to flourish together, we must be good at adapting to change. Actually, for us to flourish together, we must exploit change to the betterment of our businesses.

I speak to practices across the country and watch the optical and related industries very carefully. My crystal ball says that in 2012 we must find opportunities in these areas of rapid change:

Rising Competition
Optical retailers are getting bigger, stronger, and faster. Their own economic and ownership structure produces a strong appetite for growth not unlike many other industries. This means that consumers at large, and your patients in particular, will be sought after. Key aspects of your business, such as your value proposition and the patient experience, are critical now more than ever.

Consumers and the Internet
Remember when online appointment scheduling was something new and innovative? Facebook and Twitter are now commonplace. Text-messaging is fast becoming a dominant form of communication. Your patients could be searching for you right now on Yelp. Consumers are moving in droves to purchase optical products like sunwear and eyewear on the Internet. Make no mistake—the future success stories in optometry will be those that embrace the Internet with all of its risks and challenges.

The Velocity of Healthcare
There’s substantial change happening in the healthcare industry. Healthcare reform and the economic stimulus package for electronic medical records lead the way in terms of rampant change. Remember when “meaningful use” meant that you got your money’s worth out of a product? These changes were significant but they were not alone; 5010 compliance, ICD-10, and other regulations have also affected you and your staff.

These areas of change don’t frighten us at Eyefinity—they motivate us! We’re investing heavily to bring you products and services to help you exploit change. New products such as eWebExtra Patient Center, eyeVantage, and Eyeconic are designed for your success. We’re investing in virtual try-on technologies and other areas of web-enabled technology to help you be a star and serve your patients in these emerging areas of demand. And we continue to tirelessly monitor related industries and emerging technologies to bring you the very best.

As we close the year, I want to personally thank you for your business. It’s something we never take for granted, and something that we’re always thankful for. My hope is that we continue to please you with our products and services and together will exploit turbulent change for the better.

My very best holiday wishes to you and your families,
Steve

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