Technology for today and tomorrow…thoughts from Dr. Kirchner

James Kirchner, OD

Technology’s impact on our lives is increasingly evident. The recent passing of Steve Jobs caused the world to reflect upon these advances and how rapidly they’re happening. Four years ago we hadn’t heard of an app—now there are thousands. It’s hard to realize the first iPadwas delivered to us less than 24 months ago! The entire global technology community appears to be moving at the speed of light. Great companies not only keep up, but as Apple, Microsoft, and Google demonstrate, they lead. Aggressive innovation is the hallmark of technology leaders. At Eyefinity®, we clearly understand and embrace this role.

As the leader in technology services and products for the eyecare industry, Eyefinity is driven to provide a steady stream of new tools providers need to meet the demands of an evolving, competitive, opthalmic market. Our mission is to assist you, our customer, in achieving success in your business.

Eyefinity is committed to empowering the eyecare professional through personalized service and innovative e-business solutions. Our e-business solutions enable you to expand and promote your practice in the most cost-effective manner, so you can focus on your service for patients. Eyefinity offers the widest spectrum of e-business management resources: from product ordering, to insurance claim processing for government and commercial carriers, to developing marketing strategies.

Recently, Eyefinity rebranded Business Essentials as eyeVantage. The online collection of key learnings, proprietary tools, and best practices in eyeVantage lay the foundation for successful practices. This is just the beginning of the business resources that will become available on eyeVantage.

The recent release of OfficeMate/ExamWRITER v10.5 is the newest version of our CCHIT-certified Complete EHR. Our v10 software series enabled a large number of users to receive stimulus payments in 2011, and we anticipate an even larger majority to receive incentive payments in 2012. We’re adamant about our commitment to continually strengthen and improve our OfficeMate/ExamWRITER software. This product serves more practices in the U.S.than all competitors combined, and it’s here to stay. We are serious about our responsibility and commitment to provide and support OfficeMate/ExamWRITER, both now and in the future.

As the technology leader in our industry, we understand our critical role in developing innovative solutions. We’re in the midst of developing many new resources to meet the demands of the evolving ophthalmic market. Watch for announcements about developments in AcuityLogic, our complete, cloud-based EHR suite that allows practices to run their business through the “cloud,” or Internet. We’re committed to leading the industry in this realm.

Eyefinity is here for you today. As an innovative technology leader and your partner, we’ll continue to provide you with the resources for your success tomorrow. This is our mission and our sole reason for existence.

- James K. Kirchner, OD
Chief Professional Officer, Eyefinity

Thanks for attending FOCUS 2011!

We had a great time at FOCUS 2011 on Tuesday. Practice managers and decision makers from independent eyecare businesses from around the United States attended the full day event. Stay tuned for more info on what we might be up to next year! In case you missed us, check out some photos below from the event!

Eyefinity President Steve Baker kicks the day off.

FOCUS panelists (from left to right) Michael Johnson, OD, owner of Eagle Vision Eye Care; Stephen Tripi, brand marketing manager, Nike Vision; James Rosin, co-owner of Rosin Eye Care; Kate Renwick-Espinosa, chief marketing office, VSP Global; Ellen Goad, practice manager, Thomas Eye Center

Alan Glazier, OD, FAAO presented on “searchial marketing” and how he views social media as it relates to driving web search optimization.

FOCUS keynote speaker Dr. Joseph Michelli, author of Prescription for Excellence The Starbucks Experience: Five Principles for Turning Ordinary into Extraordinary. Dr. Michelli presented on how to create a custom and branded patient experience and why this is growing increasingly important in the age of social media.

MODO Eyewear now available through Eyefinity’s eBuy

MODO Eyewear is now available to order through eBuy. Users can browse the frame catalog to pick from eight of MODO’s eyewear brands, including MODO, Eco, Baby Phat, Phat Farm, 7 For All Mankind, Derek Lam, 3.1 Phillip Lim and Jason Wu.

Additionally, Eyefinity eBuy customers can “go green” with MODO’s Eco collection. Eco (Earth Conscious Optics) is the first eyewear collection made entirely of recycled materials. For every Eco frame ordered, MODO will donate one new tree to “Trees for the Future,” a non-profit organization dedicated to helping communities around the world plant trees.

Eyecare professionals can easily set up a new MODO account by logging on to and clicking the eBuy tab. From ‘Browse Product Catalogs’ simply select MODO from the drop-down menu and click GO. On the MODO Collections page, click New Account Inquiry to fill out and submit the online form. Eyecare professionals that already have a MODO account can log in and find their account information already pre-populated and ready to accept orders.

FOCUS 2011: Registration Still Open!

Registration for FOCUS 2011 is still open. In fact, if you register by Tuesday, September 13th, we’ll waive your registration fee!

Watch the video below to learn more about the event from the key note speaker, organizational consultant Dr. Joseph Michelli, best-selling author of Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System, and The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.

More about FOCUS 2011:

Is your eyecare business prepared to attract new patients, retain current patients and stand out from the competition? To address this question, Eyefinity is hosting “FOCUS 2011: The Patient Experience Made Simple” on September 20th at the MGM Grand Hotel and Casino in Las Vegas. This educational event is conveniently held just prior to Vision Expo West.

Designed for practice managers and office decision makers, FOCUS 2011 features leading marketing and business innovators who will share what’s shaping today’s trends in social media, web presence, search engine optimization, and other web technologies. Attendees will learn how to leverage trends and tools to engage patients and keep their practice competitive.

Register here or call 800.269.3666, ext. 8264.

Ophthalmic Office interviews Eyefinity President Steve Baker

Steve Baker, president of Eyefinity, recently sat down with Ophthalmic Office for a one-on-one interview. Click on the image below to read what Steve had to say about Eyefinity’s recent rebrand, how we are helping doctors become meaningful users of OfficeMate/ExamWRITER, and what EMRs of the future might look like.

OfficeMate & ExamWRITER Version 10.5 released!

OfficeMate/ExamWRITER electronic medical records v10.5 is here! The new version, released today, is ONC-ATCB 2011/2012-certified as a ‘Complete EHR’ by CCHIT, which enables users to achieve ‘meaningful use’ in order to qualify for up to $44,000 in federal stimulus money.

Among the new version’s most unique and anticipated features, is its ‘CMS Meaningful Use Reporting Window’ which allows users to easily track their meaningful use criteria. It also calculates the percentage of criteria that the user meets so they can report the data during the attestation process.

Other new features include:

  • Enhanced Appointment Scheduler: Includes improvements that make setting up exceptions easier and makes the display more user-friendly.
  • Fee Slips: Easier and more intuitive editing of line items; allows user to designate which open charges to post, which to close, and which to leave open.
  • Ledger: Improvements reduce the complexity of the line items displayed in the ledger and make completing tasks such as reverses/corrections, edits, and changing payment types easier.
  • Claims Processing: Improvements and ease of use provide more effective means of processing claims.
  • Reports: Customized reports improve the view the practice’s finances and increase the user’s flexibility to achieve the precise reporting they require.
  • Enhanced VSP Interface: Improves workflow and allows user to obtain authorizations and submit VSP lab orders and claims more quickly and more accurately than in prior versions.
Want to hear what eyecare professionals have to say about OfficeMate/ExamWRITER v10.5? Watch Dr. Michael McCormick of McCormick Vision Center in Austin, Texas talk about his experience beta-testing v10.5 (video below).

Existing OfficeMate/ExamWRITER users who wish to upgrade to v10.5 can visit Eyefinity’s ‘MyInstallCenter’ which will assist them by asking a series of questions about their practice, hardware, and which parts of the software they currently use. This innovative technology provides users with a stage-by-stage approach of all necessary steps that must be made to ensure a smooth upgrade, including a customized training program based on the unique needs of each eyecare practice.

New and existing clients can also call 800.269.3666 (option 1) for additional details.

Looking for a hosting solution for OfficeMate/ExamWRITER? Meet our newest certified partner, iManaged Solutions!

Many clients have asked if there is a way to avoid investing in servers and hardware as they prepare to use OfficeMate/ExamWRITER version 10 and 10.5.  For those of you who are interested in a hosting solution, meet iManaged Solutions—Eyefinity’s newest “Certified Partner.”

The advantage of this service is that they manage your program and data from their secure data centers.  This means that you do not need to purchase a server for your office and can let the hosting service manage your programs for you.  Your data is backed up automatically, your costs for IT server support are eliminated and time and expense associated with upgrades is completely eliminated.

With iManaged Solution’s hosted offering, OfficeMate and ExamWRITER will be compatible with multiple operating systems and devices such as the iPad® and Android™ tablets.  Office data is backed up twice daily and resides in multiple secure data centers for added protection.  As an Eyefinity Certified Partner, you can work them with confidence.  Contact them directly for pricing and additional details:

Headed to Vision Expo West?

It’s almost that time of year again…Vision Expo West! We hope to see you all in Las Vegas in just about two months!

Did you miss us at Vision Expo East this past March? Check out the video below which recaps what’s new at Eyefinity.

Looking to boost business? Consider a style show!

Today’s entry comes from Kirk Poole, Field Services Manager for Eyefinity

A great way to boost business in your practice is to team up with one of your frame reps and host a style show. With your frame rep’s help, it could be possible for your practice to make thousands of dollars in a matter of hours and uncover new patients in the process.

The secrets to throwing a fun and profitable style show are the same as throwing a great party. Your party should have  a theme; you can team up with your frame rep to provide brand-focused party favors or gift bags; you will want to provide food and beverages and pick uplifting music. Ideally the show should last approximately four hours and be on a day when your best customers are available. If you are in a retail setting, you will probably want to host your show on a Saturday; in a medical setting, weekdays may be better, incorporating the early evening hours.

The best time for style shows is the Spring and Fall, organized around particular holidays such as Valentine’s Day or back-to-school season. You will also want to feature a particular price point promotion or two in preparation for the show. For example, you might want to give free single vision lenses with every frame sold.

Publicizing your show is the main key to its success.  Professionally printed flyers are recommended and should be given out to every customer that enters your practice starting two months prior to the show. Fliers should be distributed to local businesses. Your social media tools, including Facebook and Twitter, will definitely be strong promotion tools. You may also consider contacting your local newspaper and radio “community events” sections for potential free advertising opportunities. You or your staff should personally contact best customers—via phone or via the email feature on Websystems 2.0.

You can also leverage the different businesses in your area for cross-referrals. For example a local restaurant can serve hors d’oeuvres, while handing out coupons for their restaurant. Another great idea is to have a local massage business set up to provide 10 min neck and shoulder massages. In exchange for the opportunity, ask these businesses to start promoting your show several weeks in advance.

On the day of your show, it is important that you schedule only optical exams. Exclude exams for contact lenses and rechecks on that particular day, as well as POP for other frame manufacturers. Run a sales contest for your staff to earn extra sales, and remember to have fun!

For more information on building your practice, Officemate customers can visit

Don’t miss Eyefinity’s Virtual Users’ Group Meeting: July 25-29

Don’t miss Eyefinity’s third-annual Virtual Users’ Group Meeting (VUGM), which takes place July 25-29. The online educational event is free for OfficeMate/ExamWRITER users, who can take part in over thirty robust training courses all from the comfort of their own office. The VUGM helps you eliminate the need to book a costly trip and close down your practice  to attend a conference.

Whether you’re an OfficeMate/ExamWRITER veteran, or just getting started with our products and solutions, the VUGM has something for everyone. The VUGM will feature an overview and sneak-peak of the certified version of OfficeMate/ExamWRITER (v10.5), which is set for release this summer, and courses that will help eyecare professionals better understand meaningful use (MU) along with the steps they must take to successfully demonstrate MU to qualify for federal stimulus dollars.

Other VUGM courses will provide in-depth education on topics such as e-prescribing, creating a paperless office, inventory management, patient history documentation, OfficeMate scheduler best practices and marketing tools, the technology integrated practice and much more. Additionally, Eyefinity PresidentSteve Baker will present a look at Eyefinity’s past, present and where the company’s products and services are heading in the future.

Attendees will also receive unlimited access to the recorded courses for 6 months following the 2011 VUGM. To register, visit

Questions? Call 1-800-942-5353 and select option 2.


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