Vision Expo West: How to Get Your Money’s Worth in Vegas


Vision Expo West isn’t cheap ($40 buffets…crazy!). However, VEW can be an important investment for your practice. Here are five ways to ensure you make the most out of this year’s show:

  1. Register for free! Let Eyefinity pick up the tab.
  2. Take advantage of incredible education opportunities. There are over 300 hours of education for every role and experience level. Eyefinity is sponsoring a presentation on Improving Quality Care Through Medical Optometry by Dr. Dustin Krassin of Wicker Park Eye Center in Chicago.
  3. Get a sweet deal. Come by the Eyefinity booth 13065 to find out how you can get special pricing on Eyefinity cloud solutions. Think of it as optometry’s Black Friday!
  4. Connect with your peers. The Las Vegas strip will be hopping with networking events during VEW. Check out a list of just some of the happy hours, receptions, and breakfasts you might want to attend.
  5. Enjoy free food! Every day at 2 p.m. we’re offering free food and drinks. Swing by on Thursday at 2 p.m. for special cupcakes in celebration of Eyefinity EHR’s 5th Birthday!

Don’t be a stranger! We’d love to see you at booth 13065 to show you how Eyefinity EHR can help your practice.

A Special Message from Steve Baker

Vision Expo West Recap

Eyefinity Booth

The Eyefinity booth showcases a variety of technologies tailored specifically for eyecare professionals.

With Vision Expo West barely in the rear view mirror, we wanted to take an opportunity to say thank you to everyone who stopped by our booth. Attendees make VEW a fun and exciting show, and it’s always a pleasure to meet eyecare professionals who are willing to share their thoughts and experiences with us.

Live Chat

The live chat with customer care stations enable clients to ask support questions about our products.

If you didn’t get a chance to visit the Eyefinity booth, here’s a brief rundown of what you missed and a few photos to whet your appetite for the next show. Visitors were treated to demos of the latest versions of OfficeMate and ExamWRITER, eStores, ECR Vault, the EyeXam iPhone app, and otto—the one-touch-to-optical iPad app. Clients who required technical assistance or training could connect directly (and visually) with customer care representatives, who could explain how to resolve issues or call the office to troubleshoot problems. The live chat with customer care has become a popular fixture in our booth. Finally, visitors  who attended theater presentations learned about a variety of topics including meaningful use, EyeXam, how to increase revenue by 10%, and AcuityLogic—the next generation practice management solution.

Booth Theater

Theater attendees could learn about a variety of topics within the Eyefinity booth.

If you weren’t able to make it to our booth at VEW, that’s okay. Check us out at future eyecare shows. We’re bound to have plenty of new things to show you.

Eyefinity Kicks Off Vision Expo West with a Preconference Event

Eyefinity got a jumpstart on Vision Expo West by offering an informative training session to a capacity crowd. The theme of FOCUS 2012 was “Embracing the “i” Craze.”


Attendees were still filing in when FOCUS 2012 opened.

The objective of the event was to highlight many of the technological advances that are going to change the healthcare industry in general and the eyecare industry in particular. For example, eyecare practices are demanding more of their practice management and EHR software, moving from client-based to web and mobile-based solutions, and requiring more interoperability to share information with other practitioners.

So, too, are patients demanding more of their healthcare providers, seeking mobile solutions, and requiring more accessible healthcare data. Furthermore, cheap, direct-to-consumer options are enabling patients to buy their eyewear and contact lenses online.

In addition to market forces, the government is pushing patents to be more accountable for their own health, to take better care of themselves, and invest in preventative medicine. The confluence of these pressures is requiring us to reimagine healthcare and remove the silos between providers and disciplines. Technology can help us do that.


Dr. Daniel Kraft outlined some of the implications mobile technology has on eyecare practices and the medical industry.

Dr. Daniel Kraft, the keynote speaker, explained that we can only make these things happen by embracing technology. The proliferation and ubiquity of mobile devices and the unique and specialized apps that are developed for them will be a benefit to healthcare. Soon we will see healthcare providers prescribing apps in addition to, or in place of, medications. Apps like a mobile EKG can monitor heartrate, a pedometer can record the number of steps taken in a day and measure exercise, and mobile diagnostic equipment that plugs into the mobile device can measure all manner of diagnostic medical information. All of which can send data back to the healthcare professional for review.

This sounds like fanciful stuff, but the technology is available today. As you can imagine this flood of data will be overwhelming, so it will be increasingly important to be able to sort and visualize changes in measurements over time. Dashboards that can sift through and display data visually will become more important as more data pours in.

FOCUS 2012 Panel

The FOCUS 2012 panel discussed technologies that practices could leverage today.

Not everything at FOCUS 2012 was reminiscent of an H. G. Wells novel. The next segment was a lively panel discussion about using technology in the eyecare practice. The panel consisted of Warren Meyers, Nikki Iravani, OD, and Ryan Wineinger, OD. The panel covered many topics, but the questions focused on leveraging social media. Some titbits of advice on social media included the following:

  • Focus on a few, select social media outlets. Don’t try to hit them all.
  • Solicit your patients for reviews on Yelp and Google Places.
  • Don’t delete unfavorable reviews. Potential patients are looking for authentic information about your practice and will turn away if they sense that the reviews all came from your friends and family.

Attendees were also given hand-on demonstrations of mobile apps that are available to patients and practices today.

Finally, attendees were given an opportunity to test EyeXam and otto, two new mobile technologies that you and your patients can use today.

If you know someone who attended the event, ask them about it. We hope to see you at FOCUS 2013. In the meantime, swing by the Eyefinity booth at VEW.

Are you ready for the mobile revolution? Join us September 5th for ‘FOCUS 2012’ at Vision Expo West!

Today’s optometric practice is being transformed by new mobile technology. From tablet computers to the cutting-edge apps they run, eyecare professionals have access to technology that is reshaping the patient experience and revolutionizing the delivery of eyecare. Are you wondering how to leverage this mobile revolution to grow and enhance your practice? If so, you won’t want to miss Eyefinity’s “FOCUS 2012: Embracing the ‘i’ Craze,” on September 5th at Vision Expo West inLas Vegas.

Who should attend? This is a must attend event for all eyecare professionals, from providers to opticians and practice managers, there is something for everyone.

Who’s giving the keynote address? Dr. Daniel Kraft, a Harvard University and Stanford University trained physician and scientist. Dr. Kraft has more than two decades of experience in clinical practice, biomedical research and healthcare innovation and has been a featured speaker at TED (Technology, Entertainment, Design) conferences. He’ll be presenting “The Future of Health: Where Can Technology Take Us?”  Check out a clip from his TED Talk below!

In addition, a panel discussion will take place focusing on the growth of mobile technology throughout the optometric industry. Baker will be joined by a variety of panel participants including Dr. Nikki Iravani, CEO of Global EyeVentures, which developed EyeXam, the second most downloaded medical app on iTunes. Attendees will also have the chance to preview breakthrough tablet technology that makes measuring and fitting patients for digital lenses easier than ever before.

What does it cost and how can I register? Registration for the half-day event at the Eye Max Theatre in the Venetian Hotel Resort Casino is only $49 per person. Additionally, attendees will receive a voucher at the event which can be taken to the Eyefinity booth at Vision Expo West during trade show hours to receive a $50 gift card. For more info click here, or to register, visit:\focus2012. For additional questions, email

A look back at Vision Expo West

Missed Vision Expo West this year? No worries – check out the video below to see everything Eyefinity had going on at the show! Hope to see you all at Vision Expo East in March!

Are You Focused on Your Practice?

Focus 2011

Focus 2011. September 20, 2011, Las Vegas.

Is your eyecare business prepared to attract new patients, retain current patients and stand out from the competition? To address this question, Eyefinity is hosting “FOCUS 2011: The Patient Experience Made Simple” on September 20th at the MGM Grand Hotel and Casino in Las Vegas. This educational event is conveniently held just prior to Vision Expo West.

Designed for practice managers and office decision makers, FOCUS 2011 features leading marketing and business innovators who will share what’s shaping today’s trends in social media, web presence, search engine optimization, and other web technologies. Attendees will learn how to leverage trends and tools to engage patients and keep their practice competitive.

The event also features a variety of expert speakers, including organizational consultant Dr. Joseph Michelli, best-selling author of Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System, and The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary. Additional speakers including accomplished practice management experts and industry-leading marketing and branding professionals will be announced in the coming weeks.

Registration for the one-day event is $199 per person. Want to send multiple attendees from one office? If so, send two or more for just $149 per person. Registration is limited to the first 100 people.

Vision Expo West…Not Just Another Day at the Office

Bill Hatch is Senior VP of Marketing for Eyefinity/OfficeMate

Bill Hatch is Senior VP of Marketing for Eyefinity/OfficeMate

Guest Blogger – Bill Hatch, Senior Vice President of Marketing for Eyefinity/OfficeMate:

What weighs 14,000 pounds, has 501” of diagonal viewing area and 4.5 terabytes of memory all wrapped up into a 1000 square foot area? Answer – the Eyefinty/Officemate trade show booth. Most of you reading this have likely attended an industry trade show at one time or another.  However, many of you have probably not experienced setting up and tearing down the booth at the start and finish of these shows.

Think of it this way: walk into your office (essentially a defined square) and then set up 15 computers, 15 large-screen monitors, along with 3 plasma displays and a PA system.  And don’t forget that you need to make sure that you’re effectively merchandising and portraying your products so graphics and literature all come into the picture. And, by the way–it all has to be done in two days. Sounds like a lot of work, right? Well, quite honestly, it is.

But the better question to ask is:  Is it worth it?

A crew works to put together the Eyefinity/OfficeMate booth at VEW.

A crew works to put together the Eyefinity/OfficeMate booth at VEW.

Continue reading

Showtime at Vision Expo West!

Ed Buffington is Chief Operating Officer for Eyefinity/OfficeMate

Ed Buffington is Chief Operating Officer for Eyefinity/OfficeMate

Guest Blogger – Ed Buffington, Chief Operating Officer for Eyefinity/OfficeMate:

Wow, it’s hard to believe I have been attending the International Vision Expo (OptiFair in the early years) for 28 years. What is harder to believe is the EXCITEMENT I experience during the booth setup of every major trade event, particularly the Vision Expos. There’s the anxiety of making sure the booth and all the boxes arrive timely, that all the computers boot up and work, the team arrives safely and at show time, we’re ready to rock and roll.

These days, Bill Hatch, our Senior Vice President of Marketing has those worries to deal with but I still have the same feeling of exuberance! What’s interesting is that in 28 years and over hundreds of shows, somehow, it always comes together.

Eyefinity/OfficeMate President Jim McGrann (L) and Senior VP of Marketing Bill Hatch (R) at the booth setup at Vision Expo West

Eyefinity/OfficeMate President Jim McGrann (L) and Senior VP of Marketing Bill Hatch (R) at the booth setup at Vision Expo West

This year at Vision Expo West there’s an added excitement for me: OfficeMate is now a part of the VSP Global! As many of you know, in 2008 OfficeMate merged with Eyefinity to become Eyefinity/OfficeMate. Together, we are a team of nearly 200 eyecare software and technology professionals.

To add to the excitement, VSP Global and Eyefinity/OfficeMate introduced the Healthcare Technology Program (HTP) this summer. Through the HTP, VSP providers can get OfficeMate and ExamWRITER electronic medical records and defer the software license fees until they begin to receive federal incentive payments through the HITECH Act. The response from ECPs to the HTP has been overwhelming! We had planned to bring the program to a close on September 30, but have decided to extend it through the end of Vision Expo West. Drop by our booth (#13063) to find out more.

Also – Check back with us here on the blog to see pictures of the Eyefinity/OfficeMate booth at Vision Expo West soon!

– Ed

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