See Your Practice Like Never Before with eyeReports

Advanced Reporting Can Help Your Business Grow & Save Time and Money

OfficeMate users already enjoy a wide range of reporting options from the various tabs within the Reports and Statements window. Now, users of later versions of OfficeMate can benefit from a new generation of practice management reports and graphs from eyeReports, a new OfficeMate Certified Partner. These reports are designed to help practices mine through the data, identify trends, and realize financial success.

EyeReports leverages advanced features within Microsoft Excel to query the OfficeMate SQL database to give you enhanced financial analysis and practice metric reports and graphs. You’ll be able to see your practice results like never before and gain greater insights to help make intelligent business decisions.

“With the power of eyeReports,” Stephen Rosenbaum, CEO of eyeReports, explains,” eyecare professionals can look at their results in a whole new light. The valuable data needed to manage and grow practices are presented clearly and concisely in eyeReports, which helps eyecare professionals question, analyze, compare, and understand results to make informed strategic plans to grow their business.”

New reports are routinely added and included in the annual license fee, and you can request reports from the community of users. Are you a member of ODExcellence or other consulting groups? Ask if a report is available to gather the benchmarking data you need to regularly report to your group.

For more information about eyeReports or to request a personal demonstration, visit www.eyereports.biz/officemate or call 760.689.2452.

Help Us Reach 1,000 Twitter Followers

Since we started tweeting three years ago, we’ve garnered a steady following. Recently, our following skyrocketed, adding 50% more followers since the beginning of this year. We tweet about a wide range of topics, including industry news, product announcements, educational opportunities, and important service announcements. Occasionally, we even tweet about company events and employee accomplishments to give you a peek behind the scenes at Eyefinity.

Most importantly, we tweet timely, relevant information that can benefit your practice.

Eyefinity Mug

Our thousandth Twitter follower will win a $25 Visa gift card and this nifty mug!

Join the party. Follow us on Twitter @Eyefinity. Help us reach 1,000 followers this week. Our thousandth follower will receive a $25 Visa gift card and this sweet mug. Well, not this specific mug; we’ll send you a new one. It’s perfect for sipping your favorite hot or cold beverage while you’re reading @Eyefinity’s latest tweets.

Selling Multiple Pairs: New Revenue Sources without Adding Patients

Today’s entry comes from Kirk Poole, Field Services Manager for Eyefinity.

Woman in SunglassesThe difference in multiple-pair sales between retail chains and independent optical practices is staggering. Retail channels, on average, sell multiple pairs to 30% of their customers, while independents average between 10% and 15%. With 30% of eyeglass wearers using two or more pairs of eyewear, it is logical that an independent eyecare provider would want every patient to purchase multiple pairs from his or her practice.

We have found that, in independent practices, there are several barriers that prevent multiple-pair sales. For example, such patient objections as, “I only want what my insurance pays for,” or, “I can’t afford to spend that much,” curtail many sales. These objections, however, should not be the end of the sales conversation.

Patients are likely to have specific needs, and second or third pairs can address these needs. These second or third pairs can bring value and improve patients’ quality of life, which are benefits that are worth paying extra for. It is up to the sales associate to uncover needs that can only be revealed through conversation and by asking the patients open-ended questions.

Open-ended questions often uncover patients’ needs for second or third pairs for computer use and outdoor activities. After identifying the patients’ needs, leverage those needs to demonstrate the benefits of a second or third pair, overcome objections, and convince the patient of the value of the additional pairs.

Here are some examples of open-ended questions that you might consider asking:

  • How do your glasses work for you when you are out in the sun?
  • How do your eyes feel after looking at your computer screen all day?
  • How long is your commute on a daily basis?

Overcoming objections is naturally uncomfortable, but by demonstrating the value and explaining the benefits of the additional products and how those benefits relate to patients’ needs, you can enjoy the additional revenue generated through multiple-pair sales without acquiring additional patients.

For more information on selling multiple pairs, including detailed strategies for overcoming patient objections, visit www.eyefinityofficemate.biz.

Kirk Poole is the manager of field services for Eyefinity. He has worked in the optical business for over 30 years. He holds a degree in ophthalmic optics and is accredited by the ABO as a charter-certified optician. Kirk has managed single to multiunit locations in multiple states and achieved positive results at a national retail level for over 10 years.  He also served as a national trainer for new regional sales managers.

Growing Your Practice: Price-Point Promotions

Today’s entry comes from Kirk Poole, Field Services Manager for Eyefinity.

You see them everywhere—in  newspapers, TV commercials, and direct mail. The major retail chains offer price-point promotions almost constantly—“two pairs for 69.99,” “buy one, get the second pair free.” These types of promotions are employed so frequently because they work! Consumer trends have changed—the eyewear consumer is now driven by price and quality—and price-point promotions are a key tool for increasing sales at any dispensary. Promotions compel a purchase to be made now, and they are key for driving patients into your independent eyecare practice rather than the nearest retail chain.

eyewearpromotions.com

Use eyewearpromotions.com to help you promote, design, advertise, and distribute your promotions.

But how, you may ask, can I create compelling price-point promotions? After all, you don’t have access to the same marketing budgets as the major retailers. How can you know which promotions are most attractive to consumers? To establish which promotions make the most sense for you, take a look at what your retail competitors are doing and try to stay within the same price ranges. Also, it’s very important that you keep in mind the disclaimers you want to put on the promotions. For example, you probably don’t want the customer to be able to combine a promotion with their insurance benefits or other discounts.

A second challenge an independent eyecare professional will need to overcome is how to get the word out about your promotions. You can do so by printing fliers for distribution in your local area or by displaying them on your Web site.  You can also enlist the help of eyewearpromotions.com. This unique offering provides your practice with all of the promotion design, messaging, advertising, and distribution.  Eyewearpromotions.com even pushes out the promotions to your eWeb Extra Web site automatically.

For more tips on how to grow your practice, visit www.eyefinityofficemate.biz.

Kirk Poole is the manager of field services for Eyefinity. He has worked in the optical business for over 30 years. He holds a degree in ophthalmic optics and is accredited by the ABO as a charter-certified optician. Kirk has managed single to multiunit locations in multiple states and achieved positive results at a national retail level for over 10 years.  He also served as a national trainer for new regional sales managers.

Use it or Lose it!

Flexible Spending Accounts (FSAs) expire December 31—Remind patients to spend!

Your office is the perfect place for patients to spend those remaining FSA dollars and increase your year-end sales. If FSA money isn’t used, it’s gone forever!

Here are 5 great ways to remind your patients to “use it or lose it!”

  • Use it or Lose it!eBuy is the only place to get authentic Sun Rx. Show your patients the hottest frames from Nike, Nautica, Maui Jim, and Rudy Project.
  • FSA dollars are great for second and third pair purchases.
  • The holidays are coming—designer sunglasses make a great gift. Encourage patients to pick up a pair or two.
  • Upsell, upsell, upsell. Push premium lens options and material upgrades.
  • Send your patients to ReorderContacts.com to stock up on contact lenses.

So, remind your patients to use those FSA dollars before December 31 or lose them. Go to eyefinity.com for more information.