Eyefinity Making Strides in Practice Management AND Customer Service

When it comes to practice management, Eyefinity “solutions work for you;” when it comes to customer service, Eyefinity people are there for you.

Let’s meet Rachel Meyer, EdD, CPO, Rhonda Reguinti, CPO and Marissa Struve, CPO – three of 45 employees who have received training and certification from Miller Heiman Institute (M.H.I.) Global, the world’s most powerful sales and service performance company. Moving forward, “these three fabulous women will expand the training they received to all our teams and locations in the coming months” says Rebecca Johnson, Director of Education.

Rachel, Rhonda and Marissa in Chicago

Rachel Meyer, Rhonda Reguinti and Marissa Struve at the 2016 M.H.I. Global Certification Classes in Chicago

What does that mean for you?

Being customer centric and working from the foundations of respect, simplicity, solutions and responsibility are key aspects that these ladies have learned in the M.H.I. Global curriculum. “Keeping [you] in mind with these focal points will help us continue to pursue excellence in customer care” says Rachel Meyer. This enables the staff to quickly assess your problem, provide a solution and meet your needs.

Delivering a strong personalized customer experience is exactly how Eyefinity is making strides in the EHR and practice management industry while also benefiting the needs of you, the customer.

Our very own Rebecca Johnson makes the list of Vision Monday’s 2010 Most Influential Women in Optical

Rebecca Johnson is Eyefinity/OfficeMate's Director of Education

Congratulations to Rebecca Johnson, Director of Education for Eyefinity/OfficeMate who has been named in Vision Monday’s 2010 Most Influential Women in Optical list! Read Vision Monday’s feature on Rebecca below:

Chosen Because…“She is an amazing instructor to so many, and always has a positive attitude.”

Johnson started at the front desk of an ophthalmology practice, 27 years ago, a young mom without a college degree, but two young kids to support. She started to learn everything she could, eventually developing a formal training program for the large staff, creating manuals, books and study guides. She went to college when her daughter did, starting with one business course part time and achieving a full scholarship as well as gaining certification as a paraoptometric and as a certified ophthalmic executive.

After working in the systems arena, she started her own firm, the Foundation for Ophthalmic Training & Development, where she began to consult for several ophthalmic and optometric practices throughout Florida. She was persuaded by OfficeMate president Ed Buffington to join the company three years ago. Today, she directs 19 training specialists and implementation trainers who work on-site as well as teach online through OfficeMate University—teaching some 140 classes a week via WebX.

Last year, she initiated a virtual users’ group meeting, subsequently recording classes and distributing links afterwards to reach some 3,000 practices. Her focus this year is to get some 7,000 O/M clients ready to move on to version 9.0 “The work we’re doing is pouring the concrete and building the foundation, so everything a practice puts on top of it is stable. We’re motivating people to move forward in their practices.”

SHE SAYS…“Take advantage of every opportunity to learn. And thank the people who give you that chance.”

Are you disconnected from your contact lens patients?

Despite your best efforts consulting your patients in the exam room and the work of your contact lens technicians, you may be surprised to know that there’s still a disconnect between what’s understood regarding proper care of contact lenses.

According to a Bausch & Lomb survey 71% of doctors felt their patients understood how to properly care for their lenses1.  However, when the patients were surveyed, all of the respondents said they have cared for their contact lenses in the same manner they have had for years – sometimes up to 25 years2!

It’s crucial for your patients to have a positive experience with contact lenses: from comfort to correction; from ease of care to quick reordering.   Eyefinity/OfficeMate can assist you in providing quick and convenient contact lens ordering through Reordercontacts.com.

I recently interviewed  Dr. F. Mason Smith and his staff on how Reordercontacts.com has assisted his practice in promoting contact lens compliance by providing convenient contact lens ordering on his own website.  Click here to listen to the recorded webinar.

1 Jason J. Nichols, OD, MPH, PhD, FAAO; Contact Lenses 2008; Contact Lens Spectrum; January 2009

2 2009 Research Results, Project FishEye; ReFocus Summary, Influence Points from CBS and ReFocus

That thing the kids are talking about these days… It could help bring your practice patients and additional revenue.

You’ve probably heard about one of these social networking websites in the media: Twitter, Facebook, MySpace. Those are just three of dozens of social networking and information sharing websites on the Internet today.  So, should you and your practice “plug in” to these social networks?

This is a great time for optometric practices to ride the wave of social networking.  Joining most social networks is free, and provides you exposure to thousands of people in your local community and beyond.  In essence, you can begin to market your practice and its services online – via social networking – for no cost.  Beyond marketing, it’s important to communicate the value you and your practice provide through your services and in the community.  So, how do you communicate value using this type of technology?

Practices can use social networking to announce new frame lines or the importance of lens technologies. Have you added Emilio Pucci or Fendi to your frame collection?  This would be a great opportunity to post a “tweet” on Twitter.  Or, educate your patients and potential new customers on the importance of UV protection and children’s eyewear via Facebook.  These are just a few examples to help promote your practice on social networking.

Social networking will bring you patients and referrals with little to moderate effort.  If you’re looking to get started with social networking, I highly recommend this guide I found from Transitions that shows you how to get your practice on Facebook.

Is your practice already immersed in the social networking world? Leave us a comment and share advice or tips for those looking to dip their toe into the water.

Good luck and happy Social Networking!

We’re hiring!

The Eyefinity/OfficeMate team is looking to grow, and fast!  Between now and early 2010, we will be adding 23 talented and dynamic individuals to our team as product managers, software support representatives, training specialists, implementation specialists and other roles.

Find out more about the open positions at www.vsp.jobs.

Eyefinity/OfficeMate’s Director of Documentation, Carrie Damschroder, shares her experience as an Eyefinity/OfficeMate employee: In addition to the tangible advantages of working for Eyefinity/OfficeMate, you also receive the added benefit of working for a small company with a personal appeal, while still being part of a global enterprise. For nearly six years, I’ve enjoyed working with fascinating, fun, and friendly people. I appreciate the way we are valued as employees and the support that is always available to us. At Eyefinity/OfficeMate, we work hard, but also play hard.

All Atwitter at Eyefinity/OfficeMate

Did you know that Eyefinity/OfficeMate is on Twitter? Follow us @EyefinityOffice.

Michael O. is Sr. Technical Writer for Eyefinity/OfficeMate

Michael O. is Sr. Technical Writer for Eyefinity/OfficeMate

What Is Twitter?
Twitter is a social networking website that has exploded in popularity over the last several months. It seems like everybody is talking about it, and you can’t watch the evening news or read a magazine without some mention of Twitter. Tweets poured out of Iran this summer, telling the rest of the world what is happening amidst riots and protests over questionable election results. Even Time magazine ran a cover story in its June 5th edition pronouncing “How Twitter Will Change the Way We Live.” You can read the Time story here. Indeed, Twitter is connecting people and information in a fashion that was unimaginable just a few years ago.


Okay, so Twitter is a hot topic, but what is it? Twitter allows users to send “tweets” (or microblogs), messages no longer than 140 characters in length. Other Twitter users can follow you and read your tweets. Tweets sent by people a user follows are aggregated and displayed on a single page in reverse chronological order. So, at a glance, a user can quickly scan tweets of varying topics posted by many people. Users can follow or be followed by thousands of people (or, in the case of actor Ashton Kutcher, over two million followers).

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Vision Expo West…Not Just Another Day at the Office

Bill Hatch is Senior VP of Marketing for Eyefinity/OfficeMate

Bill Hatch is Senior VP of Marketing for Eyefinity/OfficeMate

Guest Blogger – Bill Hatch, Senior Vice President of Marketing for Eyefinity/OfficeMate:

What weighs 14,000 pounds, has 501” of diagonal viewing area and 4.5 terabytes of memory all wrapped up into a 1000 square foot area? Answer – the Eyefinty/Officemate trade show booth. Most of you reading this have likely attended an industry trade show at one time or another.  However, many of you have probably not experienced setting up and tearing down the booth at the start and finish of these shows.

Think of it this way: walk into your office (essentially a defined square) and then set up 15 computers, 15 large-screen monitors, along with 3 plasma displays and a PA system.  And don’t forget that you need to make sure that you’re effectively merchandising and portraying your products so graphics and literature all come into the picture. And, by the way–it all has to be done in two days. Sounds like a lot of work, right? Well, quite honestly, it is.

But the better question to ask is:  Is it worth it?

A crew works to put together the Eyefinity/OfficeMate booth at VEW.

A crew works to put together the Eyefinity/OfficeMate booth at VEW.

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