Starting Your Practice? An Eye Doctor’s “Game Changing” Tip

There are a lot of questions you need to ask yourself before planning to open a new practice. The most important one is ‘Why?’

Why would an optometrist want to take on such a difficult feat after years of schooling, residencies, and a myriad of other sacrifices? For Dr. Angelina Gavel-Rukha in New Britain, CT, it was about freedom and the ability to make changes, updates and improvements as needed without waiting for approval from others.

Dr. Rukha believes that with your own practice, you have control of your fate and are independently responsible for your success. Having your own practice allows you to experience new levels of pride in your services and products while also fulfilling your unique vision to serve both your patients and your staff. “There is also the freedom to have the exact work—life balance you want, allowing for more quality time with family and friends,” said Dr. Rukha, owner and founder of Rukha Eye Care.

After identifying the ‘why,’ it’s critical to learn ‘how.’

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For This Optometrist, Eyefinity’s Cloud-based Software Made All the Difference

How long is it supposed to take to feel comfortable using optometric practice technology? That was the question Dr. Magdalena Saint-Louis was grappling with since opening her practice in 2018. Dr. Saint-Louis has been an optometrist for over 10 years in South Florida. However, when she opened her own private practice, Real Vision Center, she did not anticipate an 18-month long learning curve with software she thought at the time was the “right” fit for her practice.

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In June 2020, Dr. Saint-Louis decided it was time to make a change and began the transition from her original cloud system to Eyefinity’s cloud-based software. Eyefinity Practice Management and Eyefinity EHR are designed to help optometrists grow their business, save time, and increase revenue, which Dr. Saint-Louis has experienced firsthand.

Dr. Saint-Louis said, “I wish I’d know about Eyefinity’s cloud-based software earlier because I would’ve opened my practice with it from the beginning!”

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Taking a Proactive Approach to Data Security in Your Practice

There’s a saying that time waits for no one. Well, neither do disasters like a global pandemic, an earthquake, or a cyber-attack. They strike without an announcement, destroying infrastructure that housed paper records, wiping out or stealing patient data, all while rendering your practice inaccessible for an unspecified amount of time.

Now that may sound dark, but it’s a reality that many businesses have faced, especially in the last year. Uncontrollable events like those listed above, magnify the need for your practice to have an IT Disaster Recovery Plan as well as a trusted software partner—like Eyefinity—to keep your data safe and your practice functioning, even in the worst of times.

What Is an IT Disaster Recovery Plan?

An IT Disaster Recovery Plan is a documented policy or process designed to assist your practice in response to a natural or man-made disaster, protect patient and company information, and promote recovery.

It explains what actions your practice must take before, during, and after a disaster, so that your entire team can stay on the same page. An IT Disaster Recovery Plan should address both natural and man-made disasters such as hacking or equipment failure.

Do I need an IT Recovery Plan?

Private practices are especially vulnerable to cyber and ransomware attacks because many lack dedicated IT staff or adequate computer/network capabilities. This makes them easy targets for email or phishing scams, password breaches, or server attacks.

While disasters are rare and unpredictable, the cost of not having a plan can cast a wide net of consequences. Some of the risks include:

  • Complete loss of data 
  • Business interruption 
  • Loss of patients 
  • Damaged reputation 
  • Business failure 

Can your practice handle any of these risks? If the answer is no, then it’s essential for your practice to build a plan.

How Do I Make an IT Recovery Plan?

Creating an IT Recovery Plan involves considering many “what if” situations and assessing your practice’s vulnerabilities. Before you start making your plan, it’s important to take a step back and evaluate your current systems. Are you using the latest antivirus software and workstations? Do you have multiple copies of your paper files or is your data automatically backed-up to the cloud? When was the last time you upgraded your server?

Having a secure practice means that you are keeping up with updates, equipment upgrades, and ensuring you are frequently backing-up your data. It’s important to be proactive in protecting your practice, but should you ever run into trouble, a basic IT disaster recovery plan should help get you back up and running as quickly as possible. Some of the essential steps include:

  1. Assessing damage: Determine if data was compromised and if so what type (passwords, credit card numbers etc.) 
  1. Responding immediately: Change all logins and passwords. Determine if banking information was taken and outline steps to notify financial institutions. 
  1. Advising customers, suppliers and anyone else affected: Notify patients and others as soon as you are aware of a breach or disaster through an email, updating your website, or posting a flyer. Provide details of what data was breached, what your practice is doing to rectify the breach, and any actions they need to take. 
  1. Performing an audit to determine the scope and vulnerabilities If there is a cyber-attack, determine the source of the breach and any criminal activity that may have occurred.  

How Does Eyefinity Protect Your Data?

Unfortunately, disasters do happen. The good news is that Eyefinity is your proactive partner in data security, taking all the necessary steps to reduce risk. With Eyefinity’s cloud-based software you can rely on:

  • Unlimited cloud data storage on Amazon Web Services that ensures you can securely access your data anywhere, anytime.   
  • 24/7 monitoring so that all security patches are covered, greatly reducing the potential for a breach.  
  • Automatic security and regulatory updates, so you always have the latest anti-virus software on Eyefinity EHR and Eyefinity Practice Management.   
  • A sophisticated data backup and recovery process, so if you ever need to recover from a disaster, you can do so as quickly as possible.  
  • Eyefinity EHR’s ENAC Accreditation that recognizes that our software is secure, can maintain data confidentially, and follows industry-established standards and HIPAA regulations.   

Disaster prevention is one of the reasons why we are one of the most widely used practice management and electronic health records provider—we give you the tools to get back to mitigate risk and recovery faster.

Interested in learning more about what Eyefinity has to offer? Click here or contact our Account Executives by emailing or calling 800.269.3666, option 2.

Eyefinity – A Partner for Your Success

We’ve all experienced contacting a business’ support team, only to enter a maze of pressing buttons and unanswered support chats, ending up with more questions than answers and a lot of frustration. This is not customer care.

At Eyefinity®, we understand what quality customer care looks like. It is a well-coordinated and thought-out support system focused on getting you the help you need as quickly and efficiently as possible.

Our dedicated Customer Care team provides multiple support channels to help your practice succeed including:

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Key VSP® Integrations That Will Boost Productivity in Your Optometric Practice

This past year, your practice had to overcome a lot and now you may find yourself wearing multiple hats in order to keep things up and running. With new and innovative technologies on the market, now is the time to consider how technology can play a bigger role in supporting your practice and streamlining critical day-to-day tasks.

Eyefinity® Practice Management is designed to help your practice reach your full potential by automating the manual work for you, so you can continue to provide uninterrupted care. With a cloud-based practice management system, you’ll be able to simplify billing, efficiently manage orders, easily connect with patients, and offer online appointment scheduling.

As the only optometric software in the eye care industry with a direct connection to VSP, practices using Eyefinity’s cloud-based software can leverage our exclusive VSP integrations to increase practice productivity.

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From COVID-19 to Vandalism— How Cloud-Based Software Helped Protect This Practice During Disasters

If 2020 taught us anything, it is to prepare for everything. From a global pandemic to record-setting hurricanes and wildfires, the year saw it all. Not knowing how 2020 would have unfolded, one practice was glad they moved to Eyefinity Practice Management and Eyefinity EHR software. Learn more about how having a disaster plan in place and investing in cloud-based software not only saved the practice money and time but provided the practice owners some much-needed relief during a stressful year.  

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Prep Your Practice for the 21st Century Cures Act

With endless amount of information at our fingertips, it’s important for both patients and providers to have secure access to patient records when they need it. On May 20, 2020, the Office of the National Coordinator for Health Information Technology (ONC) gave the final ruling on the 21st Century Cures Act, directly impacting healthcare providers, patients, and health IT developers.

The new rule aims to give patients better, more meaningful access to their health records by eliminating information blocking—any activity or policy that is likely to interfere with access, exchange, or use of electronic health information, except as required by law or covered by one of the exceptions defined by the ONC.

The compliance date for the information blocking provisions are April 5, 2021, pending any additional updates by the ONC.

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Server-based, Cloud-hosted and Cloud-based Software: What’s the Difference?

If you’ve ever researched the differences between server-based and cloud-based software and come up confused, we totally understand. Throw into the mix third-party cloud-hosting and that’s when things really get perplexing. Let’s start by answering the question in simple terms.  In a nutshell, server-based, cloud-hosted, and cloud-based refer to how you access your software. The real question, however, is what’s the best choice in today’s environment?

With an unlimited amount of information available online, it can be hard to determine which type of software is right for your practice. We’re going to break down the differences between server-based, cloud-hosted, and cloud-based, so you’ll have a solid understanding of which solution will meet your needs.

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Eyefinity Earns Four 2020 EyeVote Reader’s Choice Awards


Eyefinity is thrilled to announce we earned four 2020 EyeVote Readers’ Choice Awards, presented by Vision Monday and 20/20 Magazine. We were recognized as the Favorite EHR Software Company, Favorite Practice Management Software Company, Favorite EHR Software Brand, and Favorite Practice Management Software Brand.

We see the important work doctors do every day and strive to provide valuable software backed by a team dedicated to your success. Being continuously acknowledged by eyecare professionals, like you is truly an honor and it is especially meaningful to receive this recognition on our 20th anniversary.

This award continues to fuel our efforts to support you with simplified, time-saving practice technology that can help transform your workflows and practice efficiencies. Being named EyeVote Readers’ Choice in optometric software exemplifies our commitment to remaining responsive to the needs of doctors especially as our industry continues to navigate the effects of the pandemic.

In an unpredictable year like 2020, we were inspired by your resiliency and grateful for all that you do for your patients and communities. From all of us here at Eyefinity, thank you for 10 years of recognition and here’s to many more years serving you.

Interested in learning more about all that Eyefinity has to offer? Click here to discover how Eyefinity’s secure and reliable cloud-based software helps your practice prepare for whatever comes next.

This is the 10th consecutive year Eyefinity has been recognized by the EyeVote Reader’s Choice Awards. We also received recognition in 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, and 2020.

Warm Holiday Wishes

Dear Valued Customer,

We can all agree 2020 evolved much differently than we imagined back in January. Despite the impacts of COVID-19, an economic slowdown, and the civil unrest that swept across our country, there were some positives born of thinking differently to respond to the needs of our customers, partners, and employees. Specifically, I have truly appreciated the rapid advancement of collaboration technology and the agility of our team as we adapted to a new way of working.

I’ve also been especially inspired by how eye care providers, like you, have weathered the changes and disruptions. Here at Eyefinity, we were lucky enough to witness innovative ways practices made use of the downtime—from minimally staffing their practice so they could continue to help patients and keep them from emergency rooms, to adding telehealth into their clinical plan. Many of our customers also took the time to attend CE courses through the VSP Global Premier Program and Premier Academy 360. I’m sure you must be very proud of how your team has managed through the ups and downs, while continuing to support and care for the community you serve.

I too applaud the efforts of those with whom I work. In addition to keeping our platforms moving along, we launched call-back technology to our customer care apparatus to ease hold-times and we drove a 30-day onboarding cycle for customers who were eager to expedite their training. We also launched our first virtual Education Conference.

As 2020 comes to a close and we reflect on this year, we want to take a moment to recognize the critical work you’re doing to provide the best care possible for your patients. We hope Eyefinity has been a source of stability for your practice through this turbulent time. Our goal is always to make a positive difference in your professional life.

From our family to yours, we wish you a safe and joyful holiday season and a successful 2021.


Chris Enslin
Eyefinity President