How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

5 Best Practices for the Web

#1 Update your practice information

Include up-to-date practice information, such as the days and hours of operation. Make sure to immediately update the site when there is a change, including holiday closures or a new email address.

#2 Create educational and informational materials

Develop a web presence that provides educational and informational value to readers, which is updated regularly. This way, both patients and non-patient visitors are encouraged to revisit your site from time to time.

#3 Utilize online appointment scheduling

Include an appointment functionality that is both convenient and secure. Integrated schedulers and forms pull information directly from practice management software. This means your patient stays on your site and has a more brand-friendly and distraction-free experience.

Eyefinity Practice Management software can be readily integrated into your website, creating a seamless appointment scheduling functionality that encourages patients to visit your office and provides more efficient practice management workflows. You can learn more about Eyefinity® integrated scheduler here.

 

#4 Respond to patient reviews, positively

Prospective patients take past patients’ reviews seriously. Thus, when your site encourages patients to post their reviews, your practice is presented as more credible. Responding to patient reviews promptly is key to ensure positive reviews in the future and to show potential patients that you care about feedback.

#5 Encourage customer service requests

You can install a chatbot, including the popular Facebook Messenger, on the front page of your site, which encourages visitors to contact your practice if they have questions. Being proactive in trying to help patients goes a long way in building trust and loyalty. It lets people know that you’re willing to make the effort to make things as easy as possible for them.

A strong web presence can be designed with both the patients’ and the doctor’s interests in mind. With credible and accurate information online, optometrists can build a flourishing practice and strengthen their reputation in the industry and their communities.

The Ultimate Field Guide to Vision Expo West

Crowds, booths, classes, oh my! There’s a lot going on at Vision Expo West, so we’ve compiled some must-know tips for VEW first timers.

Las Vegas Sign

Don’t Go Hangry (hunger and anger aren’t a good combo in Vegas)
Head over to the Food Court no later than 11:30 a.m. By noon, you’re more likely to win the jackpot than avoid a massive line.

To avoid the afternoon crash, stop by Eyefinity booth 13065 at 2 p.m. every day for a free pick-me-up snack. We’ll have a variety of treats like margaritas, chips and salsa, wine, and a charcuterie board. If you need something sweet, come by on Thursday at 2 p.m. for cupcakes and raffle prizes in celebration of Eyefinity EHR’s 5th Birthday!

When You Gotta Go…
Use the restrooms in Medical & Scientific Pavilion. These are the least-used restrooms on the show floor.

Layer Up
Bring a light sweater to have on the show floor. While the strip can feel like the Sahara, the Convention Center is cold enough for a penguin to feel at home.

Grab a Bag
While they’re highly valuable, it can be hard to carry all the flyers, giveaways, and business cards you receive without a tote of some kind!

Take these tips with you to VEW and come by our booth 13065 to find out how you can future proof your practice with our cloud solutions!

Tell Inefficient EHRs to Take a Hike

Just as a bad pair of hiking boots can ruin a backpacking trip, an inefficient EHR can slow down an exam. In both hiking boots and EHRs, I look for three things:Dr. Manning Blog Post Image

  1. Do they fit my needs?
  2. Do they offer exceptional support?
  3. Do they work so well that I barely notice them?

Eyefinity EHR does all three and more. Eyefinity EHR enables you to get rid of paper and spend more time with your patients, instead of documenting.

Watch this video where I highlight some of my favorite features in Eyefinity EHR. And if you’re heading to Vision Expo West in September, I’d love to show you in person at booth 13065.

Eyefinity Sweeps 2017 EyeVote Readers’ Choice Awards

PROOF2_13600-17-EFXA_EyeVote_Readers-Choice-Awards_Eyefinity-Web-Ads_1117_Tower-120x225Eyefinity earned four 2017 EyeVote Readers’ Choice Awards, including its’ seventh consecutive Readers’ Choice Practice Management Software Company. Presented by Vision Monday and 20/20 Magazine, ECP readers voted Eyefinity as:

  • Readers’ Choice EHR Company
  • Readers’ Choice EHR Brand
  • Readers’ Choice Practice Management Software Company
  • Readers’ Choice Practice Management Brand

Eyefinity is proud to partner with its customers to help create solutions that liberate doctors to deliver great patient care.

See customer feedback at www.eyefinity.com/word.

How Eyefinity EHR Makes a Cup of Joe.

By Jamie Broughton, Optometric Technician, Mallinger Family Eyecare

At Mallinger Family Eyecare, Dr. Jennifer Mallinger, Dr. Julie Arcemont, and the staff strive to surpass the expectation of care for every patient. This isn’t easy in a world where there’s an app for everything, and folks are accustomed to walking into Starbucks and ordering their “usual” like a regular. Today’s patients expect more than just a solid prescription. It’s about the complete experience.

To keep up with patients’ growing expectations, we decided to go paperless about a year and a half ago. I can’t even describe how scary that was, but change always is. With support from Eyefinity® and our scanner, we successfully moved to Eyefinity EHR.

When you think of electronic health records, you probably assume you need to be tech savvy. But with Eyefinity EHR, understanding how to use an iPad is all you need to get started. Yes, there are times when something simple can get a bit involved. It happens with computers too, but that is when the technician saves the day!

With Eyefinity EHR, there is something called a “Sticky Note.” Information added to a sticky note doesn’t pass to a patient when you finalize the exam visit. This allows us to capture personal details about a patient’s lifestyle and preferences, like their children, animals, hobbies, life changes, and beverage preferences. We organize a patient’s sticky notes by date, so we remember personal details, like that they mentioned cutting out caffeine in their last visit when we offered coffee, tea, or water. Patients love that!

Discovering new ways to make patients happy is our focus. With Eyefinity EHR we didn’t just buy a product, we created a partnership for our future.


Jamie_broughtonHello, my name is Jamie Broughton and I’m the Optometric Technician for Mallinger Family Eyecare in Las Vegas, Nevada.

This is more than just a job to me. It’s a chance to help people. My story started when I graduated high school. I didn’t know where I was going so I didn’t see the point of college. I will forever be grateful to the woman destined to be my Mother-in-Law. She gave me my first job in this field and from day one I knew I had found my direction, an area in healthcare that still emphasized a one-on-one connection with people. Six years, four optical practices, and three states later, I still value the opportunity to truly “listen” and help individuals.

I’m excited to have this opportunity to blog about my job, technology, and of course what we all love, vision care. I hope by sharing my experiences I can help my colleagues, those special people in the business of helping others. If you have any questions about how we handle everyday Eyefinity EHR or OfficeMate processes, please let me know. 😊

13551-17-EFXA_Software_Education_FL

Swing, Baby, Swing – Forward Together

Concepts

by Steve BakerSteve Baker
President, Eyefinity

One of my favorite quotes of all time is “you miss 100% of the shots you don’t take,” attributed to hockey Hall of Famer Wayne Gretzky. I’ve always loved that it speaks to taking chances and not backing down from the unfamiliar. Continue reading

Two to Seven Years – Forward Together

Man reading newspaper with magnifying

by Steve BakerSteve Baker
President, Eyefinity

I want to share with you an alarming statistic about low vision patients. Continue reading