How to Use Data to Grow Your Optometric Practice

Architects going through documents together

Data holds the power to help your practice succeed. It’s the numbers that provide essential information to help you make informed decisions and drive revenue. In the data-driven world we live in, it’s no surprise that analytics play a vital role in the health of any business. Not only do analytics provide the necessary resources for making key decisions, but they provide important reference points to identify procedural gaps and areas to improve patient care.

Eyefinity EHR makes it easy to dive into your data with analytics capabilities built right into the software. While other reporting platforms only allow you to track a few basic metrics, Eyefinity EHR’s Analytics brings together clinical and operational data in interactive reports that will showcase opportunities to improve patient care and grow your practice.

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How Optometrists Can Respond to Negative Customer Reviews

Review sites are important tools that patients use to find and rate their doctors. But that doesn’t mean you have to let these sites have the final say. Here are some tips on how you can handle negative customer reviews online.

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With Eyefinity Education Conferences, No Mountain is Too Big

Start your software education journey with Eyefinity® by your side. The Eyefinity Education Conference Series is designed to help users become successful with their software every step of the way, while building relationships within the Eyefinity community and amongst their peers.

“Doctors and staff should attend Eyefinity Education Conferences,” Dr. May C. Tam-Lin said, “It’s a great way to network with others, to share your questions and answers with fellow colleagues, and learn new thing.”

In 2019, it’s not one size fits all. Eyefinity is introducing new programs for every skill level—from novice to super-user—with Basecamp, Vista, and Peak Education Conferences.

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Friendships Formed at Eyefinity Education Conferences

Not only are Eyefinity Education Conferences opportunities to dive deep into Eyefinity software, they foster professional connections that could last a lifetime.

In June, more than 100 doctors and staff members joined Eyefinity at its second education conference of the year in San Antonio, Texas. And while Justine O’Dell, OD, from Spartanburg Vision, in South Carolina expected attendees to be excited for the conference and its content, she was pleasantly surprised by “the camaraderie that comes from such a personal, fun, and intensive training.”

“It was a great opportunity to brainstorm and network with ODs from across the country,” said Dr. O’Dell.

These conferences foster connections between attendees, as well as establish meaningful relationships between Eyefinity educators and doctors and staff.

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How Eyefinity EHR Makes a Cup of Joe.

By Jamie Broughton, Optometric Technician, Mallinger Family Eyecare

At Mallinger Family Eyecare, Dr. Jennifer Mallinger, Dr. Julie Arcemont, and the staff strive to surpass the expectation of care for every patient. This isn’t easy in a world where there’s an app for everything, and folks are accustomed to walking into Starbucks and ordering their “usual” like a regular. Today’s patients expect more than just a solid prescription. It’s about the complete experience.

To keep up with patients’ growing expectations, we decided to go paperless about a year and a half ago. I can’t even describe how scary that was, but change always is. With support from Eyefinity® and our scanner, we successfully moved to Eyefinity EHR.

When you think of electronic health records, you probably assume you need to be tech savvy. But with Eyefinity EHR, understanding how to use an iPad is all you need to get started. Yes, there are times when something simple can get a bit involved. It happens with computers too, but that is when the technician saves the day!

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Easy Like Paper

Complicated and easy solution

by April Jasper, ODDr_Jasper_short

Do you remember the days of paper charts where we had a form which had all the normal findings on it? If a patient had all normal findings, we just circled all of them and saved ourselves boatloads of time! I think these forms are the primary reason doctors complain that EHR systems slow them down. What my team loves about Eyefinity EHR is that when all the findings are normal, we can select one button that marks the entire exam as normal and it auto populates. It feels a lot like the old days with paper. An EHR should make us more efficient, not less so; look for these features and follow this blog to read about them as I learn them with you.

Read Dr. Jasper’s previous post here. | Read Dr. Jasper’s next post here.

Doctor Knows Best

Young beautiful asiatic woman sitting using smart phone

by April Jasper, ODDr_Jasper_short

One of the areas I have found refreshing as far as time savings and efficiency in my workflow goes, is the adaptive learning feature of Eyefinity EHR. The program “learns” the choices I make most frequently in my exam and offers them up on a list for me to select from, keeping me from having to scroll ad nauseam. The more I use the program, the more efficient it makes me. This is refreshing. Keep up the good work, Eyefinity! You’re making me a better doctor by giving me more time to spend with patients and reducing the time I spend staring at a computer.

Read Dr. Jasper’s previous post here. | Read Dr. Jasper’s next post here

Leave the Busy Work to the Machines

Busy Work to machines.jpg

by April Jasper, ODDr_Jasper_short

I can remember the amount of time it took me at the beginning of the process with my previous EHR to input all of the possible contact lens options. I cannot imagine doing that again. It was hours on end of my time and then hours of time on the part of my staff each time a new product was released. One of my favorite features of Eyefinity EHR is that it pulls all the contact lens options from ABB’s database and requires none of my time doing data entry. The product catalogue is updated as soon as a product is released. This allows me to make certain I never pick a contact lens that isn’t available, saves all of our team’s time, and creates greater efficiency in our practice. While I am sure I will find something I don’t like as much about the new EHR, these features are already making it more than worth my investment of time and money.

Read Dr. Jasper’s previous post here.  | Read Dr. Jasper’s next post here

Enjoyable EHR?

High-five

by April Jasper, OD Dr_Jasper_short

One of the most impressive pieces of the on-boarding process with Eyefinity EHR is the level of interactive engagement. It is easier to learn when you are able to watch an expert demonstrate the software, test the concepts you learned together, then immediately try them on your own. I have observed all the members of my team as they have gone through the learning process and have been very impressed with how quickly they were able to learn. It is easier to adapt when you actually try it. My staff has found learning Eyefinity EHR enjoyable and a nice distraction from the daily routine. We have set goals for each member of the team, making certain we provide them with the time to accomplish their goals and recap progress together on a weekly basis. There has been no complaining throughout the process because we are all in this together and it is important to all of the team to be successful.

Read Dr. Jasper’s previous post here.  | Read Dr. Jasper’s next post here

Investing in Education is a Smart Practice.

Dr_Maria_Davenport

Have you ever wondered what results can be gained from time spent learning new technology? Do you feel the need to adopt technology just because it’s the next big thing?  If something “ain’t broke,” what makes the effort to change worthwhile? This month, Dr. Davenport returns to share her thoughts about the Return on Investment (ROI) of Education offerings.

Patients can surprise you. “I had a client with eyelid issues sending me pictures through Facebook,” Dr. Davenport recalls. “My patient was travelling and didn’t have access to her prescription. It was after (office) hours and I was at home but I was able to send a prescription from Eyefinity EHR on my tablet to get her the help she needed.” While not an experience Dr. Davenport had anticipated, the time and effort she spent learning technology, like  Facebook, and changing to a cloud based Practice Management solution ensured she was prepared to meet her patient’s need.

Since investing in technology and training, Dr. Davenport estimates she has seen a 20% increase in business revenue. “My practice had to move to a bigger location. My demand and patient base has grown.”

Dr. Davenport believes her business growth is a result of the time she and her staff have invested in learning to get the most out of their software systems, benefiting both her practice and her patients. “We work really hard to give [our patients] the very best care. My patients see us in the office using technology and feel like they are getting better care because we are cutting edge.”

That said, Dr. Davenport cautions that success does not typically happen overnight. “You have to invest in your success to see great returns.”

“When we first started with Eyefinity EHR, it felt like everything took too long to do; something had to change. So, I booked a trip to the Eyefinity “Train the Trainer” event. The class was fabulous, the training was catered to what each attendee was experiencing, and it helped so much. Now, I love the workflow in Eyefinity EHR. I can’t imagine using anything else.”

A huge believer in leading by example, Dr. Davenport puts in the time to stay on top of product updates. “Understanding how best to do daily tasks is important, so I can support my staff when they have questions or are performing a task for the first time. Every six  weeks or so Phernell does a ‘What’s New?’ webinar about the latest changes in Eyefinity EHR. I watch the recordings and find the information useful.”

Investing in education can lead to stronger relationships with your staff and a better patient experience. Dr. Davenport is a regular attendee at Eyefinity online training sessions and educational conference events. Register  to meet and share tips for success with other eye care professionals at the next Eyefinity Education Conference in Boston, June 9-10.

 

Maria Davenport, OD, is an OfficeMate and Eyefinity EHR user who runs a single-doctor practice in Michigan. An avid believer in the value of continuous learning, she is always on the look out for ways to work smarter rather than harder.