What to Expect with Eyefinity Onboarding

Changing software can shift the trajectory of your practice’s future, how it operates, and propel you forward. But having the right guidance is key to ensuring you and your team have a positive experience while doing so.

At Eyefinity we understand that learning new software is no easy feat. That’s why we’ve created a fun, efficient, and effective blended-learning experience with the Eyefinity Learning Center.

With a dedicated implementation team throughout your Onboarding journey, your practice will have a support system you can count on and so much more.

One Size Doesn’t Fit All

What works for one practice may not work for yours and that’s okay. Working directly with our implementation team, we’ll create a customized Education Plan designed around your practice’s needs. You’ll also walk-through software setup and utilization training with a team of software experts, many of whom are life-long eyecare professionals and know how to help you build efficient workflows that make sense for your team.

We’re with you Every Step of the Way

Over the years, we’ve found that the key to successful software implementation is ongoing education and accessible resources to help keep you on track. With all the tools you need to thrive, you can count on ongoing support after go-live for successful adoption.

Continuous Education to Further Hone Your Skills

Along with a library full of on demand video tutorials, our Compass Webinar Series, peer-to-peer training opportunities, and Eyefinity Education Conferences, we have a variety of additional training options available for all skill levels and practice roles.  

Ready to start your journey with Eyefinity? Click here to download our exclusive “Guide for Selecting the Best Optometric Software” and watch the Conquering Change webinar narrated by Eyefinity’s Director of Education, Rebecca Johnson, CPOT. 

The Importance of Effective Patient Communication

Four years ago, in July 2017, Megan Douglas joined EYEcenter Optometric as their full-time Marketing Director. Since her arrival, she has managed all marketing and communication for EYEcenter Optometric, a five-location optometry office spread across the Sacramento region in California.

Megan focused her marketing efforts on raising brand awareness, bringing in new business, and retaining customers in the community. “The first few years were a lot of trial and error to see what would resonate with our customers,” she recounts. Their tactics included attending public events, advertising at schools and retirement homes, digital and print advertising, direct mail campaigns, and social media marketing.

Her commitment to elevate EYEcenter Optometric has helped Meghan and the team take a holistic approach to marketing. “It was beneficial that the practice had available resources and foresight for a full-time role dedicated to marketing efforts. Having someone spend time paying attention to messaging and developing our patient communications is huge.”

Megan has worked to create and implement a strong brand identity, relevant content, and regular performance tracking and reporting for the EYEcenter Optometric Team. “They have given me a great deal of trust and have empowered me to do what’s right for the business.” Megan coordinates and meets with her team regularly. “Open lines of communication with management has been crucial; we have worked hard to make sure everyone is on the same page,” she says.

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How to Use Data to Grow Your Optometric Practice

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Data holds the power to help your practice succeed. It’s the numbers that provide essential information to help you make informed decisions and drive revenue. In the data-driven world we live in, it’s no surprise that analytics play a vital role in the health of any business. Not only do analytics provide the necessary resources for making key decisions, but they provide important reference points to identify procedural gaps and areas to improve patient care.

Eyefinity EHR makes it easy to dive into your data with analytics capabilities built right into the software. While other reporting platforms only allow you to track a few basic metrics, Eyefinity EHR’s Analytics brings together clinical and operational data in interactive reports that will showcase opportunities to improve patient care and grow your practice.

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Celebrating the Critical Role of Certified Paraoptometrics

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At the heart of each optometry practice is the strength of its staff! For many, this means going the extra mile to provide the best patient care possible.

That’s why Eyefinity is excited to join the celebration for Paraoptometric Week! “An annual opportunity to recognize paraoptometrics for the value they contribute to the success of optometric practices,” according to the American Optometric Association, this week marks an opportunity to appreciate your staff who put in the extra hard work for your practice’s success.

Certified Paraoptometrics attain national recognition through certification by demonstrating an understanding of the concepts used in optometric care, passing an exam designed to challenge participants across a variety of topics including basic science, clinical principles and procedures, ophthalmic optics and dispensing, and professional issues. Equipped with the knowledge to exceed patient expectations, the value CPOs add to their practice is immeasurable.

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Set SMART Goals to Achieve Success in Your Optometry Practice in 2019

Looking for ways to achieve success in your optometry practice in 2019? Eyefinity Education Director Rebecca Johnson recommends doctors and staff set SMART goals.

In a recent webinar conducted by Eyefinity Certified Partner Gateway Professional Network, Johnson stressed, “A goal without a plan is really just a dream.”

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How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

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How to Increase Profits and Efficiency During the End-of-year Rush

It happens every year. People lose track of time and before they know it, it’s the end of the year, and they need to use their benefits and Flexible Spending Account (FSA) funds before they expire.

The epiphany usually leads to a rush of patients scrambling to be seen by their eye doctors before the year concludes. Here are some quick tips to make sure your practice is ready, so that you can increase profits and efficiency:

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