How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

5 Best Practices for the Web

#1 Update your practice information

Include up-to-date practice information, such as the days and hours of operation. Make sure to immediately update the site when there is a change, including holiday closures or a new email address.

#2 Create educational and informational materials

Develop a web presence that provides educational and informational value to readers, which is updated regularly. This way, both patients and non-patient visitors are encouraged to revisit your site from time to time.

#3 Utilize online appointment scheduling

Include an appointment functionality that is both convenient and secure. Integrated schedulers and forms pull information directly from practice management software. This means your patient stays on your site and has a more brand-friendly and distraction-free experience.

Eyefinity Practice Management software can be readily integrated into your website, creating a seamless appointment scheduling functionality that encourages patients to visit your office and provides more efficient practice management workflows. You can learn more about Eyefinity® integrated scheduler here.

 

#4 Respond to patient reviews, positively

Prospective patients take past patients’ reviews seriously. Thus, when your site encourages patients to post their reviews, your practice is presented as more credible. Responding to patient reviews promptly is key to ensure positive reviews in the future and to show potential patients that you care about feedback.

#5 Encourage customer service requests

You can install a chatbot, including the popular Facebook Messenger, on the front page of your site, which encourages visitors to contact your practice if they have questions. Being proactive in trying to help patients goes a long way in building trust and loyalty. It lets people know that you’re willing to make the effort to make things as easy as possible for them.

A strong web presence can be designed with both the patients’ and the doctor’s interests in mind. With credible and accurate information online, optometrists can build a flourishing practice and strengthen their reputation in the industry and their communities.

How to Increase Profits and Efficiency During the End-of-year Rush

It happens every year. People lose track of time and before they know it, it’s the end of the year, and they need to use their benefits and Flexible Spending Account (FSA) funds before they expire.

The epiphany usually leads to a rush of patients scrambling to be seen by their eye doctors before the year concludes. Here are some quick tips to make sure your practice is ready, so that you can increase profits and efficiency:

  • Remind your patients to schedule appointments for the entire family.
  • Make sure they know where to use their FSA funds:
    • Prompt your patients to purchase a second pair of frames.
    • Encourage your patients to purchase prescription sunwear and remind them that they need it year-round.
    • Offer additional contact lenses.
    • Promote the benefits of computer glasses.
    • Direct patients toward premium lens options and material upgrades.
  • Speed up your processing time and prevent delays by processing claims during non-peak hours. This will help alleviate an influx of traffic that causes slowdowns during peak hours.

We want to see your practice succeed. Check out how Eyefinity Practice Management can help, too!

Vision Expo West: How to Get Your Money’s Worth in Vegas

 

Vision Expo West isn’t cheap ($40 buffets…crazy!). However, VEW can be an important investment for your practice. Here are five ways to ensure you make the most out of this year’s show:

  1. Register for free! Let Eyefinity pick up the tab.
  2. Take advantage of incredible education opportunities. There are over 300 hours of education for every role and experience level. Eyefinity is sponsoring a presentation on Improving Quality Care Through Medical Optometry by Dr. Dustin Krassin of Wicker Park Eye Center in Chicago.
  3. Get a sweet deal. Come by the Eyefinity booth 13065 to find out how you can get special pricing on Eyefinity cloud solutions. Think of it as optometry’s Black Friday!
  4. Connect with your peers. The Las Vegas strip will be hopping with networking events during VEW. Check out a list of just some of the happy hours, receptions, and breakfasts you might want to attend.
  5. Enjoy free food! Every day at 2 p.m. we’re offering free food and drinks. Swing by on Thursday at 2 p.m. for special cupcakes in celebration of Eyefinity EHR’s 5th Birthday!

Don’t be a stranger! We’d love to see you at booth 13065 to show you how Eyefinity EHR can help your practice.

Tell Inefficient EHRs to Take a Hike

Just as a bad pair of hiking boots can ruin a backpacking trip, an inefficient EHR can slow down an exam. In both hiking boots and EHRs, I look for three things:Dr. Manning Blog Post Image

  1. Do they fit my needs?
  2. Do they offer exceptional support?
  3. Do they work so well that I barely notice them?

Eyefinity EHR does all three and more. Eyefinity EHR enables you to get rid of paper and spend more time with your patients, instead of documenting.

Watch this video where I highlight some of my favorite features in Eyefinity EHR. And if you’re heading to Vision Expo West in September, I’d love to show you in person at booth 13065.

Dr. Omoto Proves there is Always More to Know with your EHR

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Part of my job with Eyefinity is talking with the eye care community about our shared experience using Eyefinity software. Something I admire about Eyefinity is the way they support eye care professionals throughout their entire professional journey. From the day you go live with Eyefinity® EHR to the day you sell your practice, Eyefinity is listening, innovating, and improving.

This is the inspiration for my February #DoctorKnowsBest. Eyefinity improves its software constantly by learning from dedicated doctors like April Omoto, OD, CPEHR, CPHIT how they use the software. Whether you recently went live or are a seasoned EHR pro, there’s always something new to learn. In this webinar, Dr. Omoto will share some EHR secrets that make her a super-user.

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Title: 25 Things You Didn’t Know You Could Do In Eyefinity EHR
Date: February 23
Time: 4:30 p.m. PT

REGISTER HERE.

In January’s #DoctorKnowsBest webinar, Duane Wires, OD conducted a full eye exam using Eyefinity EHR and talked through how he uses the software on an iPad to save time and engage better with his patients during exams. You can watch the recording here. Thank you, Dr. Wires!

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If you have any questions or comments or are a doctor interested in presenting in the series, please email marketing@eyefinity.com. I also want your suggestions for topics we can cover in upcoming presentations. Thank you for joining me for #DoctorKnowsBest!

Make 2017 the year you flourish! #DoctorKnowsBest

Last month, my #DoctorKnowsBest webinar series continued with a presentation from Michelle Cooper, OD on the 5 things your EHR should do for you. Thank you, Dr. Cooper!

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If you couldn’t make it, check out the recording here.

#DoctorKnowsBest continues on December 13 with a presentation from Eric M. White, OD on what you can start doing now to drive new patients to your practice and keep current patients happy.

Title: How To Grow Your Practice
Date: December 13
Time: 4:30 p.m. PT

You can register for his webinar here: http://ow.ly/cdRT306SsFT

I’ve been using social media to share highlights from these webinars that many of you have liked, commented on, and shared. Thank you for participating in the conversation on social media! You can find these highlights by searching for the hashtag “#DoctorKnowsBest” on Facebook and Twitter.

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If you have any questions or comments or are a doctor interested in presenting in the series, please email marketing@eyefinity.com. I’d also love to hear your suggestions for topics we can cover in upcoming presentations. Thank you for joining us for #DoctorKnowsBest!

Michelle Cooper, OD Presents for #DoctorKnowsBest

Earlier this month, I launched a new doctor-led webinar series, #DoctorKnowsBest. I’ve invited expert guest doctors to give advice and answer the crucial questions doctors face on a daily basis. Robert Bass, OD got things started with a fantastic presentation on what to look for when choosing an EHR for your practice – thank you, Dr. Bass!

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Missed it? Check out the recording here.

#DoctorKnowsBest continues on November 30 with a presentation from Michelle Cooper, OD on what your EHR should do for you (and what you should do when it doesn’t).

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Title: 5 Things Your EHR Should Do For You
Date: November 30
Time: 4:30 p.m. PT

You can register for her webinar here: http://ow.ly/P79L306r5fK

Since the first #DoctorKnowsBest webinar, I’ve been using Facebook and Twitter to share highlights from the presentation that you can like, comment on, and share by searching for the hashtag #DoctorKnowsBest on Facebook and Twitter. Thank you for participating in the conversation on social media!

If you have any questions or comments or are a doctor interested in presenting in the series, please email marketing@eyefinity.com. I’d also love to hear your suggestions for topics we can cover in upcoming presentations. Thank you for joining us for #DoctorKnowsBest!