Choose the Right Software for your Optometric Practice

Running an optometric practice involves many tasks beyond patient exams. There are business considerations, including attracting and retaining patients, staffing, billing, and tracking patient eye health over time. Most practices integrate a blend of software packages to streamline both operational and medical-related tasks. What Are Your Choices? Before determining the best software options, practices need …

Eyefinity Sweeps 2018 EyeVote Readers’ Choice Awards

Presented by Vision Monday and 20/20 Magazine, eyecare professionals have voted Eyefinity for multiple 2018 EyeVote Readers’ Choice Awards. For the eighth straight year, we’ve been chosen as the preferred Practice Management Software Company. And for the fifth straight year, Eyefinity has been awarded with the EHR Brand award. I’m humbled by this continued recognition, as …

How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence. But it’s not only a younger audience trusting medical professionals’ online …

Vision Expo West: How to Get Your Money’s Worth in Vegas

  Vision Expo West isn’t cheap ($40 buffets…crazy!). However, VEW can be an important investment for your practice. Here are five ways to ensure you make the most out of this year’s show: Register for free! Let Eyefinity pick up the tab. Take advantage of incredible education opportunities. There are over 300 hours of education …