How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

5 Best Practices for the Web

#1 Update your practice information

Include up-to-date practice information, such as the days and hours of operation. Make sure to immediately update the site when there is a change, including holiday closures or a new email address.

#2 Create educational and informational materials

Develop a web presence that provides educational and informational value to readers, which is updated regularly. This way, both patients and non-patient visitors are encouraged to revisit your site from time to time.

#3 Utilize online appointment scheduling

Include an appointment functionality that is both convenient and secure. Integrated schedulers and forms pull information directly from practice management software. This means your patient stays on your site and has a more brand-friendly and distraction-free experience.

Eyefinity Practice Management software can be readily integrated into your website, creating a seamless appointment scheduling functionality that encourages patients to visit your office and provides more efficient practice management workflows. You can learn more about Eyefinity® integrated scheduler here.

 

#4 Respond to patient reviews, positively

Prospective patients take past patients’ reviews seriously. Thus, when your site encourages patients to post their reviews, your practice is presented as more credible. Responding to patient reviews promptly is key to ensure positive reviews in the future and to show potential patients that you care about feedback.

#5 Encourage customer service requests

You can install a chatbot, including the popular Facebook Messenger, on the front page of your site, which encourages visitors to contact your practice if they have questions. Being proactive in trying to help patients goes a long way in building trust and loyalty. It lets people know that you’re willing to make the effort to make things as easy as possible for them.

A strong web presence can be designed with both the patients’ and the doctor’s interests in mind. With credible and accurate information online, optometrists can build a flourishing practice and strengthen their reputation in the industry and their communities.

Vision Expo West: How to Get Your Money’s Worth in Vegas

 

Vision Expo West isn’t cheap ($40 buffets…crazy!). However, VEW can be an important investment for your practice. Here are five ways to ensure you make the most out of this year’s show:

  1. Register for free! Let Eyefinity pick up the tab.
  2. Take advantage of incredible education opportunities. There are over 300 hours of education for every role and experience level. Eyefinity is sponsoring a presentation on Improving Quality Care Through Medical Optometry by Dr. Dustin Krassin of Wicker Park Eye Center in Chicago.
  3. Get a sweet deal. Come by the Eyefinity booth 13065 to find out how you can get special pricing on Eyefinity cloud solutions. Think of it as optometry’s Black Friday!
  4. Connect with your peers. The Las Vegas strip will be hopping with networking events during VEW. Check out a list of just some of the happy hours, receptions, and breakfasts you might want to attend.
  5. Enjoy free food! Every day at 2 p.m. we’re offering free food and drinks. Swing by on Thursday at 2 p.m. for special cupcakes in celebration of Eyefinity EHR’s 5th Birthday!

Don’t be a stranger! We’d love to see you at booth 13065 to show you how Eyefinity EHR can help your practice.

Eyefinity EHR: Check

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by April Jasper, ODDr_Jasper_short

I made it!

Hello from the other side. I am happy to report that all is going great with our implementation of Eyefinity EHR. I was never really worried about it, but I did have first day jitters. The nervousness is really more of a mind game than anything else. It is funny how you are either excited to get started or nervous about the unknown. We always try to keep a positive perspective, as it changes the outcome and outlook of the day for the better. Continue reading

How to Decide When to Get Started With EHR

When to start with EHR

by April Jasper, OD

Dr_Jasper_shortAt some point, we have all asked or will ask ourselves, “is there ever a good time to implement a new EHR?” The truthful answer is: it depends. I recommend that new practices start from the beginning with an EHR as the extra features make it a no-brainer. Patients can be taught from the start to engage with the patient portal and create good habits with practice staff.

What if you are an established practice? When should you begin? Plan for two to three months of training and be able to enter 50 charts in the sandbox before you go live. To make this process easier, create time in your day — even just half an hour — to practice and do the same for your staff. Your office manager can help keep your team on track and should try to keep the owner and doctors on track too.

While it’s difficult to put down the phone and stop checking email, leave that one opening in your schedule to give yourself time to learn. I will always have another conference, event, or patient to attend to. So, my strategy is to schedule time for things I intend to accomplish or I will not get them done. Whatever your strategy is, you must commit to it; when you make that commitment, you will find that the “when” is no longer an issue.

Read Dr. Jasper’s previous post here. | Read Dr. Jasper’s next post here

Investing in Education is a Smart Practice.

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Have you ever wondered what results can be gained from time spent learning new technology? Do you feel the need to adopt technology just because it’s the next big thing?  If something “ain’t broke,” what makes the effort to change worthwhile? This month, Dr. Davenport returns to share her thoughts about the Return on Investment (ROI) of Education offerings like the upcoming Eyefinity Education Conference in Boston, MA.

Patients can surprise you. “I had a client with eyelid issues sending me pictures through Facebook,” Dr. Davenport recalls. “My patient was travelling and didn’t have access to her prescription. It was after (office) hours and I was at home but I was able to send a prescription from Eyefinity EHR on my tablet to get her the help she needed.” While not an experience Dr. Davenport had anticipated, the time and effort she spent learning technology, like  Facebook, and changing to a cloud based Practice Management solution ensured she was prepared to meet her patient’s need.

Since investing in technology and training, Dr. Davenport estimates she has seen a 20% increase in business revenue. “My practice had to move to a bigger location. My demand and patient base has grown.”

Dr. Davenport believes her business growth is a result of the time she and her staff have invested in learning to get the most out of their software systems, benefiting both her practice and her patients. “We work really hard to give [our patients] the very best care. My patients see us in the office using technology and feel like they are getting better care because we are cutting edge.”

That said, Dr. Davenport cautions that success does not typically happen overnight. “You have to invest in your success to see great returns.”

“When we first started with Eyefinity EHR, it felt like everything took too long to do; something had to change. So, I booked a trip to the Eyefinity “Train the Trainer” event. The class was fabulous, the training was catered to what each attendee was experiencing, and it helped so much. Now, I love the workflow in Eyefinity EHR. I can’t imagine using anything else.”

A huge believer in leading by example, Dr. Davenport puts in the time to stay on top of product updates. “Understanding how best to do daily tasks is important, so I can support my staff when they have questions or are performing a task for the first time. Every six  weeks or so Phernell does a ‘What’s New?’ webinar about the latest changes in Eyefinity EHR. I watch the recordings and find the information useful.”

Investing in education can lead to stronger relationships with your staff and a better patient experience. Dr. Davenport is a regular attendee at Eyefinity online training sessions and educational conference events. Register  to meet and share tips for success with other eye care professionals at the next Eyefinity Education Conference in Boston, June 9-10.

 

Maria Davenport, OD, is an OfficeMate and Eyefinity EHR user who runs a single-doctor practice in Michigan. An avid believer in the value of continuous learning, she is always on the look out for ways to work smarter rather than harder.

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Embracing Change

Embracing Change

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Dr Masoud Nafey, OD

Masoud Nafey, OD

Have you been considering moving to a cloud-based Electronic Health Record but it just feels too scary, too hard on your staff, too much change for this moment in time? As optometrists we can all agree changing anything we are used to  — or something that works because it has become an auto-pilot endeavor – is a difficult decision to make.  When I joined Eyefinity as VP of Professional Relations I had day-to-day interaction with the team who was developing and promoting the product, answering customer calls, and working with new clients as they learned our software.  I realized early on that as doctors, we learn best from each other; we want the truth and nothing but the truth; we’re ok with a little pain, but we want to know what to expect and then we’ll jump in feet first.

It doesn’t take an OD with 30 years of experience to know what might help you process the idea of embracing change. Of course, who better to share their journey than one of our most loyal Office Mate/ExamWRITER users who has decided to take a leap of faith. Enter April Jasper, OD, owner of Advanced Eyecare Specialists in West Palm Beach, Florida, a Vision Source practice. Dr. Jasper has been using OM/EW for years. Only recently has she decided to move to Eyefinity EHR.  She intends to write a weekly blog chronicling her experience.  We’d love to hear your comments as you walk the path with her.

Dr April Jasper, OD, FAAO
Dr_Jasper_short

April Jasper, OD, FAAO

With the start of a new year I am looking forward to deploying a new EHR. As a long-time OfficeMate user, I adopted, ExamWRITER in 2006. I worked diligently, as many of you have, to integrate my equipment and reduce as much paper in my practice as possible. When I was faced with Meaningful Use, ExamWRITER took me through that challenge easily. Now we are faced with MIPS.

As we look at the future of healthcare one thing I know we all can agree on is that change  will take place rapidly. It is imperative that we find ways to improve our processes in the office, speed up our data entry while eliminating errors and stay HIPAA compliant. And of course, keep costs to a minimum.

When I began looking for a solution to all these challenges in an EHR system, I looked at several options. I consistently came back to the company that I have built a solid relationship with over time and that is Eyefinity. I am impressed so far with EHR. Not just the software solution but also the process of getting started and onboarding with a team who sees my success as a requirement for their success.

As I move through this process of implementation I look forward to sharing with all of you my experiences and helping you to see what the process will look like as you start down this path to the future. Let’s work together to make it easy. After all we are all in this together!

Read Dr. Jasper’s next post here

Real Talk with EHR Expert Duane Wires, OD – #DoctorKnowsBest

It’s 2017 and #DoctorKnowsBest is back! We’re kicking things off with a unique presentation from EHR expert Duane Wires, OD. Dr. Wires will conduct a full eye exam using Eyefinity® EHR, and talk you through how he uses the software on an iPad to improve efficiency and boost patient engagement.

Dr. Duane Wires

Title: Real Talk: an OD’s Perspective on EHR
Date: January 31
Time: 4:30 p.m. PT

Register here: http://ow.ly/FhT3308lLQO

Last month, Eric M. White, OD shared a variety of strategies he’s used over the years to grow his practice into one of the most successful in the nation. You can check out the recording of his presentation here. Thank you, Dr. White!

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If you have any questions or comments or are a doctor interested in presenting in the series, please email marketing@eyefinity.com. I’d also love to hear your suggestions for topics we can cover in upcoming presentations. Thank you for joining us for #DoctorKnowsBest!