Celebrating the Critical Role of Certified Paraoptometrics

Centered_No Flash_Edit_Resized

At the heart of each optometry practice is the strength of its staff! For many, this means going the extra mile to provide the best patient care possible.

That’s why Eyefinity is excited to join the celebration for Paraoptometric Week! “An annual opportunity to recognize paraoptometrics for the value they contribute to the success of optometric practices,” according to the American Optometric Association, this week marks an opportunity to appreciate your staff who put in the extra hard work for your practice’s success.

Certified Paraoptometrics attain national recognition through certification by demonstrating an understanding of the concepts used in optometric care, passing an exam designed to challenge participants across a variety of topics including basic science, clinical principles and procedures, ophthalmic optics and dispensing, and professional issues. Equipped with the knowledge to exceed patient expectations, the value CPOs add to their practice is immeasurable.

Continue reading

How Optometrists Can Respond to Negative Customer Reviews

Review sites are important tools that patients use to find and rate their doctors. But that doesn’t mean you have to let these sites have the final say. Here are some tips on how you can handle negative customer reviews online.

review 1

Continue reading

Swing, Baby, Swing – Forward Together

Concepts

by Steve BakerSteve Baker
President, Eyefinity

One of my favorite quotes of all time is “you miss 100% of the shots you don’t take,” attributed to hockey Hall of Famer Wayne Gretzky. I’ve always loved that it speaks to taking chances and not backing down from the unfamiliar. Continue reading

Two to Seven Years – Forward Together

Man reading newspaper with magnifying

by Steve BakerSteve Baker
President, Eyefinity

I want to share with you an alarming statistic about low vision patients. Continue reading

Giving Back – Forward Together

love concept

by Steve BakerSteve Baker
President, Eyefinity

In 2016, an estimated $390.05 billion was given to U.S. charities according to Giving USA. “Why is Steve sharing this fact with me?” you ask. In my opinion, the foundation on which Optometry is built is giving back. Continue reading

Getting Schooled – Forward Together

Processed with VSCO with c1 preset

by Steve BakerSteve Baker
President, Eyefinity

This past month, it has been such an eye-opening experience to reflect on what it means to move “Forward Together.” From how “grit” is a uniquely human quality that helps us to persevere, to how we are all connective tissue in the optometry industry, we are starting a much larger conversation about advancing our communities through top-notch optometric care. Continue reading

The Trade Show: an Exchange of Ideas – Forward Together

6.jpg

by Steve BakerSteve Baker
President, Eyefinity

Vision Expo West has come and gone and it’s hard to believe October is already here. Time is moving so quickly I can barely hold on to my hat – although that may have something to do with my lack of hair. Continue reading

It Takes A Village – Forward Together

Latin father and daughters embracing in circle

by Steve BakerSteve Baker
President, Eyefinity

With all of the natural disasters that have impacted the United States and its territories, the Caribbean, and Mexico in the past month, it’s hard to believe that we have an ounce of control in this world. On behalf of everyone at Eyefinity, we send our most sincere condolences to everyone who has experienced loss or been displaced. Know that we support you and that our hearts are filled with hope. Continue reading

What’s Your Calling? – Forward Together

iStock-530185374.jpg

by Steve BakerSteve Baker
President, Eyefinity

When my youngest daughter Annie was four years old, we were vacationing in Hawaii enjoying the beach and the quiet pace of life. One night as we were getting ready to go out for dinner, I asked Annie, “Where are your shoes?”  She innocently recalled that the last time she’d seen them was three or four days earlier. Isn’t that what vacation is all about? That moment has been an anchor for me for many years – a reminder to live in the now. It applies in my work life as well. Maybe you have a similar story.  Continue reading

Connective Tissue – Forward Together

Abstract pattern background

by Steve BakerSteve Baker
President, Eyefinity

My Vice President of Marketing quips that she sees herself as the connective tissue within the organization, citing that she needs to know a bit of everything to craft messages that fit like a glove. It’s a bit of crazy perspective, but when I think on it, she’s right. Continue reading