Celebrating the Critical Role of Certified Paraoptometrics

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At the heart of each optometry practice is the strength of its staff! For many, this means going the extra mile to provide the best patient care possible.

That’s why Eyefinity is excited to join the celebration for Paraoptometric Week! “An annual opportunity to recognize paraoptometrics for the value they contribute to the success of optometric practices,” according to the American Optometric Association, this week marks an opportunity to appreciate your staff who put in the extra hard work for your practice’s success.

Certified Paraoptometrics attain national recognition through certification by demonstrating an understanding of the concepts used in optometric care, passing an exam designed to challenge participants across a variety of topics including basic science, clinical principles and procedures, ophthalmic optics and dispensing, and professional issues. Equipped with the knowledge to exceed patient expectations, the value CPOs add to their practice is immeasurable.

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How Optometrists Can Respond to Negative Customer Reviews

Review sites are important tools that patients use to find and rate their doctors. But that doesn’t mean you have to let these sites have the final say. Here are some tips on how you can handle negative customer reviews online.

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Swing, Baby, Swing – Forward Together

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by Steve BakerSteve Baker
President, Eyefinity

One of my favorite quotes of all time is “you miss 100% of the shots you don’t take,” attributed to hockey Hall of Famer Wayne Gretzky. I’ve always loved that it speaks to taking chances and not backing down from the unfamiliar. Continue reading

Two to Seven Years – Forward Together

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by Steve BakerSteve Baker
President, Eyefinity

I want to share with you an alarming statistic about low vision patients. Continue reading

Giving Back – Forward Together

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by Steve BakerSteve Baker
President, Eyefinity

In 2016, an estimated $390.05 billion was given to U.S. charities according to Giving USA. “Why is Steve sharing this fact with me?” you ask. In my opinion, the foundation on which Optometry is built is giving back. Continue reading

Getting Schooled – Forward Together

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by Steve BakerSteve Baker
President, Eyefinity

This past month, it has been such an eye-opening experience to reflect on what it means to move “Forward Together.” From how “grit” is a uniquely human quality that helps us to persevere, to how we are all connective tissue in the optometry industry, we are starting a much larger conversation about advancing our communities through top-notch optometric care. Continue reading

The Trade Show: an Exchange of Ideas – Forward Together

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by Steve BakerSteve Baker
President, Eyefinity

Vision Expo West has come and gone and it’s hard to believe October is already here. Time is moving so quickly I can barely hold on to my hat – although that may have something to do with my lack of hair. Continue reading