Forward Together

BetterTogether_header

by Steve BakerSteve Baker
President, Eyefinity

In the optometric industry, one does not have to look far to realize that eye care professionals have many traits in common. Three that come to mind are “Passion,” “Commitment,” and “Grit.”

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Make 2017 the year you flourish! #DoctorKnowsBest

Last month, my #DoctorKnowsBest webinar series continued with a presentation from Michelle Cooper, OD on the 5 things your EHR should do for you. Thank you, Dr. Cooper!

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If you couldn’t make it, check out the recording here.

#DoctorKnowsBest continues on December 13 with a presentation from Eric M. White, OD on what you can start doing now to drive new patients to your practice and keep current patients happy.

Title: How To Grow Your Practice
Date: December 13
Time: 4:30 p.m. PT

You can register for his webinar here: http://ow.ly/cdRT306SsFT

I’ve been using social media to share highlights from these webinars that many of you have liked, commented on, and shared. Thank you for participating in the conversation on social media! You can find these highlights by searching for the hashtag “#DoctorKnowsBest” on Facebook and Twitter.

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If you have any questions or comments or are a doctor interested in presenting in the series, please email marketing@eyefinity.com. I’d also love to hear your suggestions for topics we can cover in upcoming presentations. Thank you for joining us for #DoctorKnowsBest!

Michelle Cooper, OD Presents for #DoctorKnowsBest

Earlier this month, I launched a new doctor-led webinar series, #DoctorKnowsBest. I’ve invited expert guest doctors to give advice and answer the crucial questions doctors face on a daily basis. Robert Bass, OD got things started with a fantastic presentation on what to look for when choosing an EHR for your practice – thank you, Dr. Bass!

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Missed it? Check out the recording here.

#DoctorKnowsBest continues on November 30 with a presentation from Michelle Cooper, OD on what your EHR should do for you (and what you should do when it doesn’t).

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Title: 5 Things Your EHR Should Do For You
Date: November 30
Time: 4:30 p.m. PT

You can register for her webinar here: http://ow.ly/P79L306r5fK

Since the first #DoctorKnowsBest webinar, I’ve been using Facebook and Twitter to share highlights from the presentation that you can like, comment on, and share by searching for the hashtag #DoctorKnowsBest on Facebook and Twitter. Thank you for participating in the conversation on social media!

If you have any questions or comments or are a doctor interested in presenting in the series, please email marketing@eyefinity.com. I’d also love to hear your suggestions for topics we can cover in upcoming presentations. Thank you for joining us for #DoctorKnowsBest!

Announcing #DoctorKnowsBest Webinar Series!

As doctors, we look to each other for advice on tough decisions about our practices and patients. We have so much to consider every day: patient satisfaction, complex government regulations like MIPS, and the bottom line.

That’s why I decided to start #DoctorKnowsBest, a doctor-led webinar series. I’ve invited expert guest doctors to give advice and answer the crucial questions doctors face on a daily basis. Their presentations will cover a variety of relevant topics including the latest features and best practices of EHR, and how to grow your practice.

Tomorrow afternoon, Robert Bass, OD will share how he chose the right EHR solution for his practice, and what you should consider when purchasing yours.

  • Title: Love ‘em or Hate ‘em – EHRs Are Here to Stay
  • Date: November 16
  • Time: 4:30 p.m. PT

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You can register for his webinar here: http://ow.ly/HwvX3060PLj

I’ll be using Facebook and Twitter to share highlights from the webinars that you can like, comment on, and share by searching for the hashtag #DoctorKnowsBest on Facebook and Twitter, as well as including it in your tweets and Facebook posts. Here’s an example of how you can join the conversation on Twitter:

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I look forward to sharing this opportunity with you for collective growth and learning. Join us throughout November and December for #DoctorKnowsBest!

3 Easy Ways to Improve Patient Reviews

When prospective patients see that you have a negative review, they don’t usually pay attention to why—even though it’s often unrelated to the care they received. Improve your patient’s experience with some quick fixes for patient satisfaction.

1. Acknowledge long wait times. When running behind, don’t ignore it. Starting with a long wait makes patients more critical about things that wouldn’t usually bother them. Apologize genuinely and keep them engaged. You can turn a bad situation into a positive experience by keeping your patients informed and offering them something to drink while they wait.

2. Eliminate chaos. Patients want to feel like your top priority, which means giving them attention without distraction. Provide tools for office efficiency, and always have one person dedicated to in-office patient engagement.

3. Make a good first impression. Office appeal packs a big punch. Decorate! Create ambiance with a style that represents your personality and speaks to your patients.

  • Transform dingy buildings by painting regularly, replacing carpet, and swapping out doorknobs and blinds.
  • Set out a tray with a pitcher of water, fresh flowers, and cookies.
  • Buy comfortable chairs and a nice television.
  • Create a space for children with toys and books. You may even want to mount an iPad® in the corner and allow your patients to access a host of websites.

When you do see negative patient reviews, respond positively. They’ll care more about your effort to make things right than they do about the bad rating itself.

Meet FOCUS 2012’s keynote speaker Dr. Daniel Kraft

Ready to grab the mobile tech revolution by the horns and transform your practice? Wondering where to start? A great place to begin is by attending FOCUS 2012, presented by Eyefinity on September 5th atVision Expo West.  Take a minute and watch FOCUS’ keynote speaker Dr. Daniel Kraft preview his address: “The Future of Health: Where Can Technology Take Us?”

Looking for more info on FOCUS 2012? Find it here.

Help Us Reach 1,000 Twitter Followers

Since we started tweeting three years ago, we’ve garnered a steady following. Recently, our following skyrocketed, adding 50% more followers since the beginning of this year. We tweet about a wide range of topics, including industry news, product announcements, educational opportunities, and important service announcements. Occasionally, we even tweet about company events and employee accomplishments to give you a peek behind the scenes at Eyefinity.

Most importantly, we tweet timely, relevant information that can benefit your practice.

Eyefinity Mug

Our thousandth Twitter follower will win a $25 Visa gift card and this nifty mug!

Join the party. Follow us on Twitter @Eyefinity. Help us reach 1,000 followers this week. Our thousandth follower will receive a $25 Visa gift card and this sweet mug. Well, not this specific mug; we’ll send you a new one. It’s perfect for sipping your favorite hot or cold beverage while you’re reading @Eyefinity’s latest tweets.