Coming to Vision Expo West? Check out our daily theater presentations.

It’s that time of year again! Hopefully we’ll be seeing a lot of you all at Vision Expo West! We’ve got some great theater presentations taking place daily at our booth (#14064) at the show (Thursday, September 6 – Saturday, September 8).

If you’re a planner, consider adding some of our daily 30-60 minute free presentations to your show schedule:

Demonstrating Meaningful Use in ExamWRITER 10:30 a.m.

Overview of how to demonstrate Meaningful Use in ExamWRITER to qualify for federal stimulus dollars. Hear how easy it is direct from doctors who have already received money from the government.

EyeXam 11:30 a.m.

Get ready to launch your practice into the mobile world with the new EyeXam app. Learn how this mobile technology puts your practice in patients’ hands, allowing them to schedule appointments, chat with you in real time, and much more–right from their mobile device or computer! This enables you to recruit, retain, and engage patients–anytime, anywhere.

AcuityLogic 12:30 p.m.

Get acquainted with our next generation optical software system, an easy-to-use, intuitive, integrated practice management system that supports the core areas of your business, available in the cloud. AcuityLogic with ExamWRITER is ONC-ATCB 2011/2012-certified as a Complete EHR Module by CCHIT, so you get the very best in electronic medical record capability.

OfficeMate®/ExamWRITER 1:30 p.m.

Learn why OfficeMate and ExamWRITER are the industry’s most widely-used integrated practice management and electronic medical record software, helping more practices qualify for federal stimulus payments and providing a better clinical experience.

Whats’s new in OfficeMate/ExamWRITER v10.7 2:30 p.m.

Preview the newest version of OfficeMate/ExamWRITER, scheduled to be released this fall. See the new features that will help your practice run more efficiently, all the while saving you valuable time and money.

Save Time. Make Money. Be Happy. Make the Switch. 3:30 p.m.

See why thousands of eyecare providers choose for all their claims and ordering needs. is the one, easy-to-use place you can quickly and securely do it all.

How will an eStore keep your patients in your practice?

Since 2007, there has been a 650% increase in adults buying their eyewear online in the United States. Many of those consumers buying eyewear on the internet are probably your patients. As an independent eyecare professional in a changing market, what are you doing to compete with this expanding group of online optical retailers?

Leonard Hampton, OD

Many independent eyecare professionals have already opened their own eStore, including Dr. Leonard Hampton, who has practiced optometry for 29 years at Memphis Family Vision in Memphis, Tennessee.  Dr. Hampton recently sat down with us to discuss his recent decision to open an eStore. Initially apprehensive and skeptical, everything changed when he learned that an eStore could keep patients in his practice and money in his pocket.

Q: What methods do you use to market your practice?

A: We’ve used traditional marketing techniques, such as give-aways, trunk shows, and other events. We recently tested the social media waters with Facebook and Twitter, and have more than 500 Facebook “Likes” and more than 20 Twitter followers. I’m not a “Facebooker,” but I recognize the value of having an online presence where so many people today connect and shop.

Q: Why did you consider opening an eStore?

A: Patients were walking out the door with their prescriptions and buying contacts and eyewear elsewhere, and we didn’t have a solution. We’d heard about eStores, but to be honest, I’m “old school” and it felt weird even thinking about having an online store!

Q: What steps did you take to learn more about eStores?

A: A trip to SECO in March changed everything. The turning point for me was learning from an eStores representative how an eStore could address our problem, how easy it was to set up, and that it was free because I already had an eWebExtra site.

Q: Can you describe your experience setting up your eStore?

A: It was fast and the easiest thing we’ve done in a long time—truly a no-brainer! Eyefinity did a great job helping us set it up and showing us how it worked. We started receiving contact lens orders immediately. Also, the prescription validation process is easy and straightforward.

Q: How are you marketing your eStore?

A: There’s an eStore link on our eWebExtra site and we advertise it on our business cards. Now, when patients ask for their prescription, I let them know they can buy online from our eStore. It’s not a high-pressure sale—we’re just letting them know they have a new option.

Q: Are the opticians in your dispensary directing patients to your eStore to see more frame options?

A: Yes, and if patients don’t find what they need, we ask them to come back for more help.

Q: What would you tell your peers about your experience offering patients online options to connect with your practice?

A: Having an eWebExtra site is phenomenal. It’s one convenient place for patients to download forms, link to Facebook and Twitter, and shop using our eStore.

# # #

If you’re an eWebExtra customer, opening your eStore is free, fast, and easy. Get started now, and you can be open for online business in less than 30 minutes.*

If you’re not an eWebExtra customer, sign up now so you can reap the rewards like Dr. Hampton. Questions? Contact an eStores customer support expert at 855.393.2664.

*eStores are exclusive to VSP® practices at this time. 

Start Winning Today With the ‘Picture Perfect and Protected Vision with Crizal UV’ Contest!

It’s important for your patients to take care of their sight 365 days a year, including protecting against harmful UV rays. UV rays can cause accelerated eye aging, wrinkles around your eyes, and have contributed to millions of cataract surgeries every year. Check out the video below on how UV rays can affect your eyes all year long.

UV rays are everywhere and are reflected off many surfaces. In fact, 40% of all UV exposure occurs when you’re not in full sunlight. That’s why Crizal® No Glare lenses designed a new generation of lenses to protect your patients’ eyes from harmful UV light coming from the back side of the lens, ensuring their visual health over time. Watch the “Complete story about UV” video below to learn more.

Crizal is the only No-Glare range on the market offering the most complete protection against the invisible and often irreversible dangers of UV reflection, and the best enduring clarity of vision by fighting the five enemies of clear vision—glare, scratches, smudges, dust, and water. See how!

Starting today, your office can enter to win weekly prizes through the Picture Perfect and Protected Vision with Crizal UV contest through Eyefinity!

How to Enter
Eyecare professionals must register here for the contest to be eligible to win. All registrants will be put into one of four groups based on orders placed at in 2011. You’ll receive an e-mail with your group name and the average number of Crizal orders for your group.

How to Win
Beginning today through July 31, 2012, weekly prize winners (one office from each group) will be announced and one lucky grand prize winner will be announced at the end of the contest. Registered practices will earn points based on the lenses they order: one point for Crizal® Alizé® and Crizal EasyTM and two points for Crizal Sapphire UVTM, Crizal Avancé UVTM and Crizal SunShieldTM.

Weekly Drawing Prize: $25 Best Buy® Gift Card
Earn entries into a weekly drawing based on the Crizal lenses your office orders at You’ll receive the same number of entries into the drawing as points listed above.

Grand Prize: Canon Powershot ELPH 300 HS Digital Camera
The office from each group that earns the most points from ordering Crizal lenses at, will win a Canon Powershot ELPH 300 HS Digital Camera.

Learn and Earn!

Take the Crizal UV Advanced Product Training Course and earn 5 bonus points!

Looking for a simple digital lens solution? Try UNITY Performance Optics

There is no disputing that digital lens technology offers patients the ultimate in customized eyewear, tailored for their unique visual needs and lifestyle.  Some eyecare professionals have found digital lens or “free form” lens technology to be difficult to dispense, but now there a simple solution available: UNITY® Performance Optics.

VSP Optics Group originally launched UNITY Performance Optics in March of 2011, and beginning today, they are expanding the portfolio with the introduction of premium digital progressive and single vision, wrap and computer vision lenses.  The new products give eyecare professionals even more choice in digital products that are easy to dispense, offering the latest technology and value without compromise.

Using advanced lens design and state-of-the-art processing technology, UNITY lenses  deliver quick adaption and high patient satisfaction. That satisfaction is a result of an unmatched quality verification process in which every UNITY lens produced is digitally mapped to ensure the lens design produced matches exactly what the doctor and laboratory intended.

The new products include:  UNITY PLxtra is a VSP “O” category digital progressive lens in five fixed fitting heights from 12mm to 20mm with position-of-wear design customization.

UNITY PLxtreme is the UNITY progressive lens solution for wrap frames.

UNITY SVxtra is a customized, digital single vision lens solution compensating for the patient’s individual position-of-wear measurements.

UNITY SVxtreme is the ideal single vision performance lens choice for patients with high wrap frames.

UNITY CVx is the perfect solution for patients that spend more than two hours per day in front of a computer, tablet or smartphone, as they offer optimal vision and comfort in the near and intermediate viewing area. They are the perfect match for patients with jobs or hobbies that utilize high levels of near and intermediate vision. CVx lenses are also simple to dispense and only require the patient’s distance prescription and reading addition power.

UNITY PLxtra, PLxtreme, SVxtra and SVxtreme all offer position-of-wear precision, delivering a customized prescription that gives patients even greater personalization and visual clarity by compensating for frame wrap, pantoscopic tilt, and back-vertex distance.

Watch the video below to learn more about UNITY lenses and what ECPs are saying about them.

UNITY products are available to all eyecare professionals and patients (including ordering through Eyefinity) and UNITY lenses are available in virtually all materials.  Additionally, VSP practices can maximize their revenue and receive up to $25 in UNITY Savings on each qualifying VSP claim. Designed to support VSP practices, the UNITY Savings program lets VSP providers exclusively receive $10 for each UNITY progressive lens dispensed to a VSP patient. They can then earn an additional $10 for adding UNITY Performance Coatings and another $5 for adding Transitions.

Learn more about the benefits of dispensing UNITY and how to maximize your revenue at the brand new VSP Optics Group web site.

eStores by Eyeconic put VSP providers in control of connecting with patients online

Since 2007, there has been a 650% increase in adults buying their eyewear online in the United States. Many of those consumers buying eyewear on the internet are probably your patients. As an independent eyecare professional in a changing market, what are you doing to compete with this expanding group of online optical retailers?

To help your practice remain competitive, Eyefinity has developed eStores by Eyeconic™, which are free for VSP providers with an eWebExtra™ website. So, what is an eStore?

eStores by Eyeconic offer practices a way to create an online optical store, connected to their eWebExtra site and customized to their practice. An online extension of the private practice’s brick and mortar dispensary, an eStore allows both VSP and non-VSP members to shop online whenever they want (24/7) for contact lenses, prescription eyewear, and sunwear that can be delivered right to the patient’s front door.

While both™ and eStores by Eyeconic were developed to help private practice doctors retain or attract patients inclined to browse or buy online, eStores by Eyeconic are unique in that they are a practice’s own optical store, giving them the ability to control the pricing of products and choose what contact lens brands and Marchon®/Altair® frame brands to include.

They provide patients with a premium online shopping experience where they can browse through their VSP provider’s selection of products and even explore how different eyewear will look on them by using “virtual” frame try-on technology. Once a product is selected, they must enter their prescription to place the order, unless the order is for planosunwear, in which case no prescription entry is required. Eyeconic then contacts the prescribing doctor to verify the prescription to complete the order.

An example of a practice’s customized eStore, which is linked to the doctor’s eWebExtra site.

Donald W. Boyd, O.D., a VSP provider in Downey, CA has been testing his practice’s eStore for a few months. He said, “Our eStore is the perfect place to send patients who ask to take their prescription with them after their exam so they can shop at a later time. It is simple to set up and has been an effortless way to earn additional revenue for my practice.”

Orders are shipped by Eyeconic and practices can also rely on Eyeconic customer service to assist them and their patients with purchases made on their eStore. Providers simply collect payment thirty days from the date the order ships and can track activity and make adjustments through a user-friendly automated dashboard. Payment is determined by deducting the cost of the goods and an administrative fee from the final transaction. As an added benefit, practices will be provided with free electronic marketing tools to help them market their eStores to patients.

Get your first look at eStores by Eyeconic at our booth (#1857) or the VSP Global booth (#1723) at Vision Expo East, or contact  Eyeconic Customer Service at: to learn more.

Flexon Extreme Frames for Active Lifestyle

Do you have the top-selling ophthalmic frame brand in the U.S. on your frame board? The product of choice for more than 20 million wearers, Flexon embodies the very best in eyewear, with memory metal that bounces back into shape, even after accidental bending. Flexon frames offer the wearer extreme flexibility, fit, comfort, durability, and style.

Exceptional eyewear that’s 25% lighter than standard metal frames, Flexon offers more than 200 frames in various styles and brands, including Autoflex, Flexon Magnetics, Flexon Kids, Nike with Flexon, X Games with Flexon, and Tres Jolie with Flexon. Flexon offers affordable prices with a two-year guarantee against defects in material and workmanship.

Marchon is the exclusive manufacturer of Flexon. Ask your Marchon sales consultant about incorporating Flexon into your practice or see the entire Flexon catalog on eBuy.

Demandforce now integrates with OfficeMate!

Attention OfficeMate users: Demandforce, Inc., a leader in online marketing and communication, and Eyefinity have announced a strategic relationship that allows users of OfficeMate practice management software to seamlessly integrate with the Demandforce D3 application.

What’s in it for your practice?

With Demandforce, OfficeMate users will be able to automate appointment scheduling and confirmations using email and text messaging, improve their online reputation on Internet sites including Google, Facebook and CitySearch and get more patients in the door with customized promotions, newsletters and more. Additionally, Demandforce automatically tracks results and revenue from all communications and online marketing efforts to provide real-time visibility into the success of the practice.

Proven results!

OfficeMate practices already using Demandforce have seen overwhelming value. To date, OfficeMate users have generated over 26,000 online client reviews and scheduled over 6,500 lost client visits. Individually, these practices have generated an average of 42 client reviews and reactivated 11 lost client visits per month.

“As an OfficeMate user for 14 years, we are huge fans of how seamlessly it integrates with Demandforce,” said Dr. Alan Glazier, O.D., F.A.A.O. “It allows my office staff to focus on growing our business by using automated marketing tools and offering superior customer service instead of learning a new software system.”

Want to know more about how it works? Check out the video below

Eyefinity customers interested in more information on Demandforce can call 1-800-210-0355, email or visit:

Introducing eyeVantage

We’re happy to announce Business Essentials has a new name—eyeVantage.  Don’t worry, the collection of key learnings, proprietary tools, and best practices you’re currently using aren’t going away. In fact, they’re growing all the time.

As part of any OfficeMate client’s annual software maintenance agreement, eyeVantage is available complimentary and provides exclusive access to best-in-class training courses, ranging from basic optics to business management. Clients have 24/7 access to all of eyeVantage’s benefits, including:

  • 15-minute role-based training modules designed to maximize staff training time
  • Peer-to-peer forum with interactive Q&A, best practices, daily tips and an OfficeMate support section
  • Free-flowing industry news dashboard with timely updates on trends and topics that affect eyecare businesses

If you’re on your way to Vision Expo West, stop by the Eyefinity booth (#14064) to find out more. Watch our video below to learn more about what eyeVantage has to offer your practice.

A few things to note with this name change:

  • Update your bookmarks: Be sure to update your bookmark to our new URL– You should be redirected from our old site to our new site, we don’t want you to miss a beat during this transition.
  • Username and password: There are no changes to your username and password. Simply use the same login information you were using with Business Essentials.
  • Unlimited access: You can access eyeVantage anytime you want, 24/7—it’s complimentary as part of your OfficeMate® annual software maintenance agreement.

We’re always actively looking for new and worthwhile training lessons and welcome your feedback and ideas. We encourage you to share your thoughts and ideas for new lessons in the Forum section under “eyeVantage Lessons.”

If you have questions about this product, please contact us at or 877.448.0707, option 2.

MODO Eyewear now available through Eyefinity’s eBuy

MODO Eyewear is now available to order through eBuy. Users can browse the frame catalog to pick from eight of MODO’s eyewear brands, including MODO, Eco, Baby Phat, Phat Farm, 7 For All Mankind, Derek Lam, 3.1 Phillip Lim and Jason Wu.

Additionally, Eyefinity eBuy customers can “go green” with MODO’s Eco collection. Eco (Earth Conscious Optics) is the first eyewear collection made entirely of recycled materials. For every Eco frame ordered, MODO will donate one new tree to “Trees for the Future,” a non-profit organization dedicated to helping communities around the world plant trees.

Eyecare professionals can easily set up a new MODO account by logging on to and clicking the eBuy tab. From ‘Browse Product Catalogs’ simply select MODO from the drop-down menu and click GO. On the MODO Collections page, click New Account Inquiry to fill out and submit the online form. Eyecare professionals that already have a MODO account can log in and find their account information already pre-populated and ready to accept orders.

OfficeMate & ExamWRITER Version 10.5 released!

OfficeMate/ExamWRITER electronic medical records v10.5 is here! The new version, released today, is ONC-ATCB 2011/2012-certified as a ‘Complete EHR’ by CCHIT, which enables users to achieve ‘meaningful use’ in order to qualify for up to $44,000 in federal stimulus money.

Among the new version’s most unique and anticipated features, is its ‘CMS Meaningful Use Reporting Window’ which allows users to easily track their meaningful use criteria. It also calculates the percentage of criteria that the user meets so they can report the data during the attestation process.

Other new features include:

  • Enhanced Appointment Scheduler: Includes improvements that make setting up exceptions easier and makes the display more user-friendly.
  • Fee Slips: Easier and more intuitive editing of line items; allows user to designate which open charges to post, which to close, and which to leave open.
  • Ledger: Improvements reduce the complexity of the line items displayed in the ledger and make completing tasks such as reverses/corrections, edits, and changing payment types easier.
  • Claims Processing: Improvements and ease of use provide more effective means of processing claims.
  • Reports: Customized reports improve the view the practice’s finances and increase the user’s flexibility to achieve the precise reporting they require.
  • Enhanced VSP Interface: Improves workflow and allows user to obtain authorizations and submit VSP lab orders and claims more quickly and more accurately than in prior versions.
Want to hear what eyecare professionals have to say about OfficeMate/ExamWRITER v10.5? Watch Dr. Michael McCormick of McCormick Vision Center in Austin, Texas talk about his experience beta-testing v10.5 (video below).

Existing OfficeMate/ExamWRITER users who wish to upgrade to v10.5 can visit Eyefinity’s ‘MyInstallCenter’ which will assist them by asking a series of questions about their practice, hardware, and which parts of the software they currently use. This innovative technology provides users with a stage-by-stage approach of all necessary steps that must be made to ensure a smooth upgrade, including a customized training program based on the unique needs of each eyecare practice.

New and existing clients can also call 800.269.3666 (option 1) for additional details.