Eyefinity Announces Strategic Technology Partnership with Modernizing Medicine, Inc.

Eyefinity EHR logoEyefinity and Modernizing Medicine, Inc. (MMI) have announced a new technology partnership that will integrate Eyefinity’s award-winning practice management portfolio with MMI’s Electronic Medical Assistant® (EMA), a cloud-based electronic health record (EHR) solution, resulting in a fully-integrated offering for the optometry industry. This partnership will provide optometry practitioners and physicians with the next generation of cloud-based technologies that will enable their practices to meet the demands of an evolving industry, with an adaptive learning engine and intuitive user interface built by medical industry experts and optometrists for maximum workflow efficiency.

Eyefinity EHR, launching in late 2013, brings together the collective strength of Eyefinity—the long-time industry leader for practice management and EHR solutions, as well as the number one software provider for federal stimulus payments for demonstrating meaningful use—and MMI, a proven leader in EHR technology for more than 1,000 physician practices across the country in specialty markets including dermatology, ophthalmology, orthopedics, plastic surgery, and cosmetic surgery. MMI was listed at No. 47 on Forbes’ annual ranking of America’s Most Promising Companies for this year.

“Eyefinity is bringing the newest EHR technology to eyecare professionals and physicians, built specifically with the optometry practice in mind,” said Steve Baker, president of Eyefinity. “Our exclusive partnership with MMI enables us to bring a medical-based EHR system to the optometry sector and integrate it with the robust Eyefinity Practice Management solution, with the intent of giving doctors the ability to deliver an unparalleled patient experience and increase practice revenue.”

Eyefinity EHR features include:

  • Native iPad technology. Provides fast, easy workflow in the palm of your hand.
  • Cloud-based documenting. Charts available at multiple practice locations eliminating costly hardware; built-in data backup included.
  • Adaptability to diagnosis style. Adaptive learning eliminates the need for complicated templates.
  • Patient portal. Patients can easily input medical history and demographic from either home or a tablet and information can be updated by the patient in future visits.

“We are excited to partner with a leading company like Eyefinity in taking EHR technology to the next level,” said Daniel Cane, President and CEO of MMI. “Eyefinity EHR, powered by EMA, is built to maximize a practice’s efficiency in providing patients with quality care, and is exclusively available from Eyefinity for the optometry market.”

For the latest information on Eyefinity EHR, including videos about this new product offering coming later this year, visit www.eyefinity.com/thelist. Interested in this new technology? Register to get on our exclusive list to be the first to learn more.

The Newly Designed Eyefinity.com

Check out the newly designed eyefinity.com homepage and more.

When you visit eyefinity.com, you’ll experience a new look and feel—and a new way to log in for business.

eyefinity.comDo more.

Quickly and conveniently, browse our full suite of integrated products and solutions from your desktop or mobile device. In five easy sections, you’ll find everything you need to grow your practice, with a click—or tap—of your finger.

See more.

Grab your coffee and get your daily dose of Eyefinity product info, industry happenings, and brewing topics in the Latest News & Trends section. Don’t miss a thing!

Get more.

Eyefinity is the only company in the industry to offer one, total solution to streamline everyday processes to help you succeed. Let us diagnose your practice and recommend the best solution to increase revenue and enhance patient care.

It’s business as usual.

You’ll notice the location of the Log In has moved. But don’t worry—you won’t experience any disruptions to filing claims and placing orders. Simply click “Log In” in the top right corner and you’ll be directed to a new page to input your current user ID and password.

If you have questions about the login change, or if you have trouble finding your favorite pages, contact customer care at 877.448.0707, option 1.

Previewing Vision Expo West

Today’s post comes from Kevin Kane, Executive Vice President of Sales and Marketing:

Kevin Kane, EVP of Sales and Marketing

I’m really excited about my first Vision Expo event as part of the Eyefinity team. We’re eager to meet with you and hear your views regarding some of the evolving dynamics confronting the eyecare industry and sharing how Eyefinity programs, products, and services can benefit and grow your practice. Even if you’re already using an Eyefinity product, we have a lot more to share with you this year.

If you’re planning on heading to Vision Expo West next week, I encourage you to visit Eyefinity in booth #14064 and let us show you how you can increase your revenue by 10% or more annually with Eyefinity products and services. If you’re already within the Eyefinity fold, we’ll show you how to build on your existing Eyefinity practice management system to take your practice to the next level.

This is your opportunity to experience all Eyefinity has to offer. Attend free, daily theater presentations in the booth, participate in demos with knowledgeable members of our team, and attend our Power Session on increasing your revenue in the VSP Global® booth. Learn how the tools available to you can generate real income and real savings to your practice in attracting more new patients, reducing no shows, keeping money you have earned in the practice, and reducing the burden on the office staff. These are sound ideas that are not hard to implement and that work!

Eyefinity has been hard at work developing and enhancing our product portfolio with you in mind. Patient management just got easier with eWebExtra™/OfficeMate® integration, enabling your patients to schedule appointments online and download forms from youreWebExtra website prior to their appointments.

We also have a cutting edge and highly successful mobile app called EyeXam, one of the most popular health-related apps available. We’ll even be previewing some new enhancements coming to our most popular practice solution, OfficeMate/ExamWRITER®.

You also won’t wan to miss taking advantage of these great show specials*:

  • Order the latest version of OfficeMate/ExamWRITER v10 or an ExamWRITER upgrade to your existing OfficeMate license, and receive 20% off new license fees on software purchases.
  • Order ePrescribing and have your set-up fees waived (a $200 value). 0% financing program (cannot be combined with 20% off license fee or ePrescribing offer).
  • Sign up for eWebExtra and get free website setup services and an eStore, an online extension of your dispensary.
  • Sign up for EyeXam and receive exclusive show pricing.

*Valid only on orders placed at Vision Expo West.

We’ll see you at VEW!

Coming to Vision Expo West? Check out our daily theater presentations.

It’s that time of year again! Hopefully we’ll be seeing a lot of you all at Vision Expo West! We’ve got some great theater presentations taking place daily at our booth (#14064) at the show (Thursday, September 6 – Saturday, September 8).

If you’re a planner, consider adding some of our daily 30-60 minute free presentations to your show schedule:

Demonstrating Meaningful Use in ExamWRITER 10:30 a.m.

Overview of how to demonstrate Meaningful Use in ExamWRITER to qualify for federal stimulus dollars. Hear how easy it is direct from doctors who have already received money from the government.

EyeXam 11:30 a.m.

Get ready to launch your practice into the mobile world with the new EyeXam app. Learn how this mobile technology puts your practice in patients’ hands, allowing them to schedule appointments, chat with you in real time, and much more–right from their mobile device or computer! This enables you to recruit, retain, and engage patients–anytime, anywhere.

AcuityLogic 12:30 p.m.

Get acquainted with our next generation optical software system, an easy-to-use, intuitive, integrated practice management system that supports the core areas of your business, available in the cloud. AcuityLogic with ExamWRITER is ONC-ATCB 2011/2012-certified as a Complete EHR Module by CCHIT, so you get the very best in electronic medical record capability.

OfficeMate®/ExamWRITER 1:30 p.m.

Learn why OfficeMate and ExamWRITER are the industry’s most widely-used integrated practice management and electronic medical record software, helping more practices qualify for federal stimulus payments and providing a better clinical experience.

Whats’s new in OfficeMate/ExamWRITER v10.7 2:30 p.m.

Preview the newest version of OfficeMate/ExamWRITER, scheduled to be released this fall. See the new features that will help your practice run more efficiently, all the while saving you valuable time and money.

Save Time. Make Money. Be Happy. Make the Switch. 3:30 p.m.

See why thousands of eyecare providers choose eyefinity.com for all their claims and ordering needs. Eyefinity.com is the one, easy-to-use place you can quickly and securely do it all.

How will an eStore keep your patients in your practice?

Since 2007, there has been a 650% increase in adults buying their eyewear online in the United States. Many of those consumers buying eyewear on the internet are probably your patients. As an independent eyecare professional in a changing market, what are you doing to compete with this expanding group of online optical retailers?

Leonard Hampton, OD

Many independent eyecare professionals have already opened their own eStore, including Dr. Leonard Hampton, who has practiced optometry for 29 years at Memphis Family Vision in Memphis, Tennessee.  Dr. Hampton recently sat down with us to discuss his recent decision to open an eStore. Initially apprehensive and skeptical, everything changed when he learned that an eStore could keep patients in his practice and money in his pocket.

Q: What methods do you use to market your practice?

A: We’ve used traditional marketing techniques, such as give-aways, trunk shows, and other events. We recently tested the social media waters with Facebook and Twitter, and have more than 500 Facebook “Likes” and more than 20 Twitter followers. I’m not a “Facebooker,” but I recognize the value of having an online presence where so many people today connect and shop.

Q: Why did you consider opening an eStore?

A: Patients were walking out the door with their prescriptions and buying contacts and eyewear elsewhere, and we didn’t have a solution. We’d heard about eStores, but to be honest, I’m “old school” and it felt weird even thinking about having an online store!

Q: What steps did you take to learn more about eStores?

A: A trip to SECO in March changed everything. The turning point for me was learning from an eStores representative how an eStore could address our problem, how easy it was to set up, and that it was free because I already had an eWebExtra site.

Q: Can you describe your experience setting up your eStore?

A: It was fast and the easiest thing we’ve done in a long time—truly a no-brainer! Eyefinity did a great job helping us set it up and showing us how it worked. We started receiving contact lens orders immediately. Also, the prescription validation process is easy and straightforward.

Q: How are you marketing your eStore?

A: There’s an eStore link on our eWebExtra site and we advertise it on our business cards. Now, when patients ask for their prescription, I let them know they can buy online from our eStore. It’s not a high-pressure sale—we’re just letting them know they have a new option.

Q: Are the opticians in your dispensary directing patients to your eStore to see more frame options?

A: Yes, and if patients don’t find what they need, we ask them to come back for more help.

Q: What would you tell your peers about your experience offering patients online options to connect with your practice?

A: Having an eWebExtra site is phenomenal. It’s one convenient place for patients to download forms, link to Facebook and Twitter, and shop using our eStore.

# # #

If you’re an eWebExtra customer, opening your eStore is free, fast, and easy. Get started now, and you can be open for online business in less than 30 minutes.*

If you’re not an eWebExtra customer, sign up now so you can reap the rewards like Dr. Hampton. Questions? Contact an eStores customer support expert at 855.393.2664.

*eStores are exclusive to VSP® practices at this time. 

Start Winning Today With the ‘Picture Perfect and Protected Vision with Crizal UV’ Contest!

It’s important for your patients to take care of their sight 365 days a year, including protecting against harmful UV rays. UV rays can cause accelerated eye aging, wrinkles around your eyes, and have contributed to millions of cataract surgeries every year. Check out the video below on how UV rays can affect your eyes all year long.

UV rays are everywhere and are reflected off many surfaces. In fact, 40% of all UV exposure occurs when you’re not in full sunlight. That’s why Crizal® No Glare lenses designed a new generation of lenses to protect your patients’ eyes from harmful UV light coming from the back side of the lens, ensuring their visual health over time. Watch the “Complete story about UV” video below to learn more.

Crizal is the only No-Glare range on the market offering the most complete protection against the invisible and often irreversible dangers of UV reflection, and the best enduring clarity of vision by fighting the five enemies of clear vision—glare, scratches, smudges, dust, and water. See how!

Starting today, your office can enter to win weekly prizes through the Picture Perfect and Protected Vision with Crizal UV contest through Eyefinity!

How to Enter
Eyecare professionals must register here for the contest to be eligible to win. All registrants will be put into one of four groups based on orders placed at eyefinity.com in 2011. You’ll receive an e-mail with your group name and the average number of Crizal orders for your group.

How to Win
Beginning today through July 31, 2012, weekly prize winners (one office from each group) will be announced and one lucky grand prize winner will be announced at the end of the contest. Registered practices will earn points based on the lenses they order: one point for Crizal® Alizé® and Crizal EasyTM and two points for Crizal Sapphire UVTM, Crizal Avancé UVTM and Crizal SunShieldTM.

Weekly Drawing Prize: $25 Best Buy® Gift Card
Earn entries into a weekly drawing based on the Crizal lenses your office orders at eyefinity.com. You’ll receive the same number of entries into the drawing as points listed above.

Grand Prize: Canon Powershot ELPH 300 HS Digital Camera
The office from each group that earns the most points from ordering Crizal lenses at eyefinity.com, will win a Canon Powershot ELPH 300 HS Digital Camera.

Learn and Earn!

Take the Crizal UV Advanced Product Training Course and earn 5 bonus points!

Looking for a simple digital lens solution? Try UNITY Performance Optics

There is no disputing that digital lens technology offers patients the ultimate in customized eyewear, tailored for their unique visual needs and lifestyle.  Some eyecare professionals have found digital lens or “free form” lens technology to be difficult to dispense, but now there a simple solution available: UNITY® Performance Optics.

VSP Optics Group originally launched UNITY Performance Optics in March of 2011, and beginning today, they are expanding the portfolio with the introduction of premium digital progressive and single vision, wrap and computer vision lenses.  The new products give eyecare professionals even more choice in digital products that are easy to dispense, offering the latest technology and value without compromise.

Using advanced lens design and state-of-the-art processing technology, UNITY lenses  deliver quick adaption and high patient satisfaction. That satisfaction is a result of an unmatched quality verification process in which every UNITY lens produced is digitally mapped to ensure the lens design produced matches exactly what the doctor and laboratory intended.

The new products include:  UNITY PLxtra is a VSP “O” category digital progressive lens in five fixed fitting heights from 12mm to 20mm with position-of-wear design customization.

UNITY PLxtreme is the UNITY progressive lens solution for wrap frames.

UNITY SVxtra is a customized, digital single vision lens solution compensating for the patient’s individual position-of-wear measurements.

UNITY SVxtreme is the ideal single vision performance lens choice for patients with high wrap frames.

UNITY CVx is the perfect solution for patients that spend more than two hours per day in front of a computer, tablet or smartphone, as they offer optimal vision and comfort in the near and intermediate viewing area. They are the perfect match for patients with jobs or hobbies that utilize high levels of near and intermediate vision. CVx lenses are also simple to dispense and only require the patient’s distance prescription and reading addition power.

UNITY PLxtra, PLxtreme, SVxtra and SVxtreme all offer position-of-wear precision, delivering a customized prescription that gives patients even greater personalization and visual clarity by compensating for frame wrap, pantoscopic tilt, and back-vertex distance.

Watch the video below to learn more about UNITY lenses and what ECPs are saying about them.

UNITY products are available to all eyecare professionals and patients (including ordering through Eyefinity) and UNITY lenses are available in virtually all materials.  Additionally, VSP practices can maximize their revenue and receive up to $25 in UNITY Savings on each qualifying VSP claim. Designed to support VSP practices, the UNITY Savings program lets VSP providers exclusively receive $10 for each UNITY progressive lens dispensed to a VSP patient. They can then earn an additional $10 for adding UNITY Performance Coatings and another $5 for adding Transitions.

Learn more about the benefits of dispensing UNITY and how to maximize your revenue at the brand new VSP Optics Group web site.