How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

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How to Increase Profits and Efficiency During the End-of-year Rush

It happens every year. People lose track of time and before they know it, it’s the end of the year, and they need to use their benefits and Flexible Spending Account (FSA) funds before they expire.

The epiphany usually leads to a rush of patients scrambling to be seen by their eye doctors before the year concludes. Here are some quick tips to make sure your practice is ready, so that you can increase profits and efficiency:

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Paraoptometric Recognition Week

An Opportunity to Shine the Spotlight on Your Staff


Eyefinity celebrates Paraoptometric Recognition Week!

There’s no debate that an optometry practice can’t run efficiently without a well-staffed office. For successful practices, this includes an experienced team with a wealth of knowledge in the industry. And for some, that includes having paraoptometrics that are CPO certified.

A CPO has attained national recognition via certification by demonstrating an understanding of the concepts used in optometric care.

According to Melissa Mueller, CPO, who currently manages the Optometric Center, P.A. in Boise, Idaho, and who has served on the Idaho Paraoptometric Board for eight years, “CPOs are committed to the optometry field as a career and not just a job.”

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Vision Expo West: How to Get Your Money’s Worth in Vegas

 

Vision Expo West isn’t cheap ($40 buffets…crazy!). However, VEW can be an important investment for your practice. Here are five ways to ensure you make the most out of this year’s show:

  1. Register for free! Let Eyefinity pick up the tab.
  2. Take advantage of incredible education opportunities. There are over 300 hours of education for every role and experience level. Eyefinity is sponsoring a presentation on Improving Quality Care Through Medical Optometry by Dr. Dustin Krassin of Wicker Park Eye Center in Chicago.
  3. Get a sweet deal. Come by the Eyefinity booth 13065 to find out how you can get special pricing on Eyefinity cloud solutions. Think of it as optometry’s Black Friday!
  4. Connect with your peers. The Las Vegas strip will be hopping with networking events during VEW. Check out a list of just some of the happy hours, receptions, and breakfasts you might want to attend.
  5. Enjoy free food! Every day at 2 p.m. we’re offering free food and drinks. Swing by on Thursday at 2 p.m. for special cupcakes in celebration of Eyefinity EHR’s 5th Birthday!

Don’t be a stranger! We’d love to see you at booth 13065 to show you how Eyefinity EHR can help your practice.

Friendships Formed at Eyefinity Education Conferences

Not only are Eyefinity Education Conferences opportunities to dive deep into Eyefinity software, they foster professional connections that could last a lifetime.

In June, more than 100 doctors and staff members joined Eyefinity at its second education conference of the year in San Antonio, Texas. And while Justine O’Dell, OD, from Spartanburg Vision, in South Carolina expected attendees to be excited for the conference and its content, she was pleasantly surprised by “the camaraderie that comes from such a personal, fun, and intensive training.”

“It was a great opportunity to brainstorm and network with ODs from across the country,” said Dr. O’Dell.

These conferences foster connections between attendees, as well as establish meaningful relationships between Eyefinity educators and doctors and staff.

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Cloudy with a Chance of Whaaattt? Clearing Up Cloud Solutions.

The “cloud” is a vague tech term that doesn’t provide any context clues as to what it can do for optometric practices. Let’s breakdown what the cloud is, and how it directly relates to your practice.

What is the Cloud? 2018-06-28 16_27_03-Edited - Google Drive

At its core, cloud computing means storing and accessing data and programs over the Internet, instead of a computer hard drive in your practice.

What is a Cloud-Based EHR or Practice Management Solution?

Cloud-based electronic health records (EHR) and practice management solutions allow a practice to access, work, and securely store data, such as patient demographics, exams, and lab orders, in one secure online location that’s accessible via the Internet, wherever you happen to be.

Electronic health records and practice management solutions aren’t stored on a server or computer, but are securely stored and accessed via almost any device with a Web browser, app, and Internet connectivity.

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Every Implementation Needs a Leader

 

Man hiding under laptop

by April Jasper, ODDr_Jasper_short

As I continue the process of learning Eyefinity EHR, I have found it has been a blessing to have my office manager involved early on. I am busy being a doctor and as with implementing anything new, it’s impossible to also be the manager.

From day one, we discussed the changes we were going to make by implementing Eyefinity EHR and reviewed the steps we would need to take. She has been on every phone call with our client manager and at every training. This ensures my team is engaged and following the steps needed to have a successful onboarding experience.

So far, we’ve found that when your team leader is involved and keeps the rest of the team engaged, the process goes much more smoothly. My office manager helped us set realistic goals and has taken the lead in making sure we meet those goals.

Read Dr. Jasper’s previous post here. | Read Dr. Jasper’s next post here