Paraoptometric Recognition Week

An Opportunity to Shine the Spotlight on Your Staff


Eyefinity celebrates Paraoptometric Recognition Week!

There’s no debate that an optometry practice can’t run efficiently without a well-staffed office. For successful practices, this includes an experienced team with a wealth of knowledge in the industry. And for some, that includes having paraoptometrics that are CPO certified.

A CPO has attained national recognition via certification by demonstrating an understanding of the concepts used in optometric care.

According to Melissa Mueller, CPO, who currently manages the Optometric Center, P.A. in Boise, Idaho, and who has served on the Idaho Paraoptometric Board for eight years, “CPOs are committed to the optometry field as a career and not just a job.”

The investment staff put into getting CPO certified to be a paraoptometric deserves appreciation. That’s why the AOA Paraoptometric Resource Center observes Paraoptometric Recognition Week annually during the third week of September, this year set for Sept. 17-21.

For paraoptometrics like Mueller, certification meant an investment in her own personal growth in the industry, and showing patients the value of the expertise a practice can provide.

“I wanted to become part of the optical community to delve into a passion I knew I had,” she said. “I knew getting certified would help me become part of the larger community. I also wanted patients to know that I loved the field enough to become certified.

“I have grown in my career by having to build my knowledge of the optometry field to take the certification tests. I have also met other certified people that have challenged me to be a better manager.”

Eyefinity understands the importance of paraoptometrics in practices and in the industry, so much so that it has CPO certified more than 75 employees in various divisions of the company—from engineers, to marketing, and Customer Care—to better understand its customer needs.

“It shows that we’re committed to understanding what people do with our software in their actual practices,” said Eyefinity’s Director of Education Rebecca Johnson, who performs CPO training for Eyefinity staff bi-annually. “We’re willing to take the same steps that their employees might take. It gives us a better understanding of what doctors and office staff do in their practices. Being certified helps us understand how all the pieces link together.”

Johnson said being CPO certified brings another level of professionalism to the staff of a practice.

“Doctors must see more patients per day than ever before, so it’s in their best interest to have staff that are CPO certified to help take some of the tasks off the doctor’s plate,” she said. “I believe that CPOs also give the staff more of a voice in optometry. Being CPO certified also makes staff more efficient and effective, and gives doctors piece of mind.”

And it’s not just the trust and respect from doctors and other staff members that makes it worthwhile.

“The recognition from your patients is tremendous,” Mueller said. “I even suggest hanging your certification certificate on the wall in the office so patients can see it. They will ask you what a certified paraoptometric means, so be sure you are able to answer it.”

Vision Expo West: How to Get Your Money’s Worth in Vegas

 

Vision Expo West isn’t cheap ($40 buffets…crazy!). However, VEW can be an important investment for your practice. Here are five ways to ensure you make the most out of this year’s show:

  1. Register for free! Let Eyefinity pick up the tab.
  2. Take advantage of incredible education opportunities. There are over 300 hours of education for every role and experience level. Eyefinity is sponsoring a presentation on Improving Quality Care Through Medical Optometry by Dr. Dustin Krassin of Wicker Park Eye Center in Chicago.
  3. Get a sweet deal. Come by the Eyefinity booth 13065 to find out how you can get special pricing on Eyefinity cloud solutions. Think of it as optometry’s Black Friday!
  4. Connect with your peers. The Las Vegas strip will be hopping with networking events during VEW. Check out a list of just some of the happy hours, receptions, and breakfasts you might want to attend.
  5. Enjoy free food! Every day at 2 p.m. we’re offering free food and drinks. Swing by on Thursday at 2 p.m. for special cupcakes in celebration of Eyefinity EHR’s 5th Birthday!

Don’t be a stranger! We’d love to see you at booth 13065 to show you how Eyefinity EHR can help your practice.

Friendships Formed at Eyefinity Education Conferences

Not only are Eyefinity Education Conferences opportunities to dive deep into Eyefinity software, they foster professional connections that could last a lifetime.

In June, more than 100 doctors and staff members joined Eyefinity at its second education conference of the year in San Antonio, Texas. And while Justine O’Dell, OD, from Spartanburg Vision, in South Carolina expected attendees to be excited for the conference and its content, she was pleasantly surprised by “the camaraderie that comes from such a personal, fun, and intensive training.”

“It was a great opportunity to brainstorm and network with ODs from across the country,” said Dr. O’Dell.

These conferences foster connections between attendees, as well as establish meaningful relationships between Eyefinity educators and doctors and staff.

“The proof of those relationships could be seen at the education conference as doctors met Eyefinity trainers in person for the first time. There were many exclamations of thanks and hugs of appreciation as they put a face with a voice that has been instrumental in their office success,” said Dr. O’Dell.

These relationships continue to grow after the education conference and build a community of collaboration. As Dr. O’Dell discovered: “I went into the conference expecting to learn a lot, but I did not anticipate the friendships that would be formed by sharing practice ideas and exploring the city together. The Eyefinity community is a great place to collaborate and learn from the experience of seasoned practitioners.”

Connect with industry leaders and learn from professionals, like yourself, by attending the next Eyefinity Education Conference in Phoenix, AZ.

 

Cloudy with a Chance of Whaaattt? Clearing Up Cloud Solutions.

The “cloud” is a vague tech term that doesn’t provide any context clues as to what it can do for optometric practices. Let’s breakdown what the cloud is, and how it directly relates to your practice.

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At its core, cloud computing means storing and accessing data and programs over the Internet, instead of a computer hard drive in your practice.

What is a Cloud-Based EHR or Practice Management Solution?

Cloud-based electronic health records (EHR) and practice management solutions allow a practice to access, work, and securely store data, such as patient demographics, exams, and lab orders, in one secure online location that’s accessible via the Internet, wherever you happen to be.

Electronic health records and practice management solutions aren’t stored on a server or computer, but are securely stored and accessed via almost any device with a Web browser, app, and Internet connectivity.

Server-Based vs. Cloud-Based EHR and Practice Management Solutions

Server-based EHR and practice management solutions require a practice to purchase and install software on a server (hardware). All data is stored locally and the practice is responsible for any backups, updates, and bug fixes. A server-based solution often requires more IT resources and staff time to install updates and perform maintenance.

Contrastingly, a cloud-based EHR and practice management solution does not require a server or installing software on a hard drive. Data is securely stored in an online location, aka the “cloud,” not on your computer. Because of automatic updates and no backup requirements, cloud-based solutions require minimal IT resources.

Think of it as owning a car versus using a ride-sharing app like Lyft or Uber. A server-based solution is like owning a car in that the owner is responsible for all maintenance, including gas, oil changes, and repairs. The car lives in the owner’s garage, similarly to the server living in a practice. And just as all data—such as miles driven and gas tank levels—is stored within a car, your practice data is stored directly in the server.

Cloud-based solutions are similar to ride-sharing apps like Lyft or Uber. Using a ride-sharing app does not require car ownership, just as using a cloud-based solution does not require owning a server. The car isn’t stored in your garage, nor are you responsible for car maintenance. Similarly, cloud-based software isn’t stored at the practice, nor is the practice responsible for any software fixes. Both ride-sharing apps and cloud-based solutions can be accessed on the go via an app or Web browser.

Should You Purchase a Cloud-Based Solution?

Cloud-based software is the solution for the future and many practices are already experiencing its benefits. Find out if a cloud-based solution is right for your practice by speaking to your Eyefinity Account Executive at 800.269.3666 option 2 or by requesting a demo.

Every Implementation Needs a Leader

 

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by April Jasper, ODDr_Jasper_short

As I continue the process of learning Eyefinity EHR, I have found it has been a blessing to have my office manager involved early on. I am busy being a doctor and as with implementing anything new, it’s impossible to also be the manager.

From day one, we discussed the changes we were going to make by implementing Eyefinity EHR and reviewed the steps we would need to take. She has been on every phone call with our client manager and at every training. This ensures my team is engaged and following the steps needed to have a successful onboarding experience.

So far, we’ve found that when your team leader is involved and keeps the rest of the team engaged, the process goes much more smoothly. My office manager helped us set realistic goals and has taken the lead in making sure we meet those goals.

Read Dr. Jasper’s previous post here. | Read Dr. Jasper’s next post here

 

Investing in Education is a Smart Practice.

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Have you ever wondered what results can be gained from time spent learning new technology? Do you feel the need to adopt technology just because it’s the next big thing?  If something “ain’t broke,” what makes the effort to change worthwhile? This month, Dr. Davenport returns to share her thoughts about the Return on Investment (ROI) of Education offerings like the upcoming Eyefinity Education Conference in Boston, MA.

Patients can surprise you. “I had a client with eyelid issues sending me pictures through Facebook,” Dr. Davenport recalls. “My patient was travelling and didn’t have access to her prescription. It was after (office) hours and I was at home but I was able to send a prescription from Eyefinity EHR on my tablet to get her the help she needed.” While not an experience Dr. Davenport had anticipated, the time and effort she spent learning technology, like  Facebook, and changing to a cloud based Practice Management solution ensured she was prepared to meet her patient’s need.

Since investing in technology and training, Dr. Davenport estimates she has seen a 20% increase in business revenue. “My practice had to move to a bigger location. My demand and patient base has grown.”

Dr. Davenport believes her business growth is a result of the time she and her staff have invested in learning to get the most out of their software systems, benefiting both her practice and her patients. “We work really hard to give [our patients] the very best care. My patients see us in the office using technology and feel like they are getting better care because we are cutting edge.”

That said, Dr. Davenport cautions that success does not typically happen overnight. “You have to invest in your success to see great returns.”

“When we first started with Eyefinity EHR, it felt like everything took too long to do; something had to change. So, I booked a trip to the Eyefinity “Train the Trainer” event. The class was fabulous, the training was catered to what each attendee was experiencing, and it helped so much. Now, I love the workflow in Eyefinity EHR. I can’t imagine using anything else.”

A huge believer in leading by example, Dr. Davenport puts in the time to stay on top of product updates. “Understanding how best to do daily tasks is important, so I can support my staff when they have questions or are performing a task for the first time. Every six  weeks or so Phernell does a ‘What’s New?’ webinar about the latest changes in Eyefinity EHR. I watch the recordings and find the information useful.”

Investing in education can lead to stronger relationships with your staff and a better patient experience. Dr. Davenport is a regular attendee at Eyefinity online training sessions and educational conference events. Register  to meet and share tips for success with other eye care professionals at the next Eyefinity Education Conference in Boston, June 9-10.

 

Maria Davenport, OD, is an OfficeMate and Eyefinity EHR user who runs a single-doctor practice in Michigan. An avid believer in the value of continuous learning, she is always on the look out for ways to work smarter rather than harder.

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Make 2017 the year you flourish! #DoctorKnowsBest

Last month, my #DoctorKnowsBest webinar series continued with a presentation from Michelle Cooper, OD on the 5 things your EHR should do for you. Thank you, Dr. Cooper!

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If you couldn’t make it, check out the recording here.

#DoctorKnowsBest continues on December 13 with a presentation from Eric M. White, OD on what you can start doing now to drive new patients to your practice and keep current patients happy.

Title: How To Grow Your Practice
Date: December 13
Time: 4:30 p.m. PT

You can register for his webinar here: http://ow.ly/cdRT306SsFT

I’ve been using social media to share highlights from these webinars that many of you have liked, commented on, and shared. Thank you for participating in the conversation on social media! You can find these highlights by searching for the hashtag “#DoctorKnowsBest” on Facebook and Twitter.

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If you have any questions or comments or are a doctor interested in presenting in the series, please email marketing@eyefinity.com. I’d also love to hear your suggestions for topics we can cover in upcoming presentations. Thank you for joining us for #DoctorKnowsBest!