How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

5 Best Practices for the Web

#1 Update your practice information

Include up-to-date practice information, such as the days and hours of operation. Make sure to immediately update the site when there is a change, including holiday closures or a new email address.

#2 Create educational and informational materials

Develop a web presence that provides educational and informational value to readers, which is updated regularly. This way, both patients and non-patient visitors are encouraged to revisit your site from time to time.

#3 Utilize online appointment scheduling

Include an appointment functionality that is both convenient and secure. Integrated schedulers and forms pull information directly from practice management software. This means your patient stays on your site and has a more brand-friendly and distraction-free experience.

Eyefinity Practice Management software can be readily integrated into your website, creating a seamless appointment scheduling functionality that encourages patients to visit your office and provides more efficient practice management workflows. You can learn more about Eyefinity® integrated scheduler here.

 

#4 Respond to patient reviews, positively

Prospective patients take past patients’ reviews seriously. Thus, when your site encourages patients to post their reviews, your practice is presented as more credible. Responding to patient reviews promptly is key to ensure positive reviews in the future and to show potential patients that you care about feedback.

#5 Encourage customer service requests

You can install a chatbot, including the popular Facebook Messenger, on the front page of your site, which encourages visitors to contact your practice if they have questions. Being proactive in trying to help patients goes a long way in building trust and loyalty. It lets people know that you’re willing to make the effort to make things as easy as possible for them.

A strong web presence can be designed with both the patients’ and the doctor’s interests in mind. With credible and accurate information online, optometrists can build a flourishing practice and strengthen their reputation in the industry and their communities.

How to Increase Profits and Efficiency During the End-of-year Rush

It happens every year. People lose track of time and before they know it, it’s the end of the year, and they need to use their benefits and Flexible Spending Account (FSA) funds before they expire.

The epiphany usually leads to a rush of patients scrambling to be seen by their eye doctors before the year concludes. Here are some quick tips to make sure your practice is ready, so that you can increase profits and efficiency:

  • Remind your patients to schedule appointments for the entire family.
  • Make sure they know where to use their FSA funds:
    • Prompt your patients to purchase a second pair of frames.
    • Encourage your patients to purchase prescription sunwear and remind them that they need it year-round.
    • Offer additional contact lenses.
    • Promote the benefits of computer glasses.
    • Direct patients toward premium lens options and material upgrades.
  • Speed up your processing time and prevent delays by processing claims during non-peak hours. This will help alleviate an influx of traffic that causes slowdowns during peak hours.

We want to see your practice succeed. Check out how Eyefinity Practice Management can help, too!

Paraoptometric Recognition Week

An Opportunity to Shine the Spotlight on Your Staff


Eyefinity celebrates Paraoptometric Recognition Week!

There’s no debate that an optometry practice can’t run efficiently without a well-staffed office. For successful practices, this includes an experienced team with a wealth of knowledge in the industry. And for some, that includes having paraoptometrics that are CPO certified.

A CPO has attained national recognition via certification by demonstrating an understanding of the concepts used in optometric care.

According to Melissa Mueller, CPO, who currently manages the Optometric Center, P.A. in Boise, Idaho, and who has served on the Idaho Paraoptometric Board for eight years, “CPOs are committed to the optometry field as a career and not just a job.”

The investment staff put into getting CPO certified to be a paraoptometric deserves appreciation. That’s why the AOA Paraoptometric Resource Center observes Paraoptometric Recognition Week annually during the third week of September, this year set for Sept. 17-21.

For paraoptometrics like Mueller, certification meant an investment in her own personal growth in the industry, and showing patients the value of the expertise a practice can provide.

“I wanted to become part of the optical community to delve into a passion I knew I had,” she said. “I knew getting certified would help me become part of the larger community. I also wanted patients to know that I loved the field enough to become certified.

“I have grown in my career by having to build my knowledge of the optometry field to take the certification tests. I have also met other certified people that have challenged me to be a better manager.”

Eyefinity understands the importance of paraoptometrics in practices and in the industry, so much so that it has CPO certified more than 75 employees in various divisions of the company—from engineers, to marketing, and Customer Care—to better understand its customer needs.

“It shows that we’re committed to understanding what people do with our software in their actual practices,” said Eyefinity’s Director of Education Rebecca Johnson, who performs CPO training for Eyefinity staff bi-annually. “We’re willing to take the same steps that their employees might take. It gives us a better understanding of what doctors and office staff do in their practices. Being certified helps us understand how all the pieces link together.”

Johnson said being CPO certified brings another level of professionalism to the staff of a practice.

“Doctors must see more patients per day than ever before, so it’s in their best interest to have staff that are CPO certified to help take some of the tasks off the doctor’s plate,” she said. “I believe that CPOs also give the staff more of a voice in optometry. Being CPO certified also makes staff more efficient and effective, and gives doctors piece of mind.”

And it’s not just the trust and respect from doctors and other staff members that makes it worthwhile.

“The recognition from your patients is tremendous,” Mueller said. “I even suggest hanging your certification certificate on the wall in the office so patients can see it. They will ask you what a certified paraoptometric means, so be sure you are able to answer it.”

Vision Expo West: How to Get Your Money’s Worth in Vegas

 

Vision Expo West isn’t cheap ($40 buffets…crazy!). However, VEW can be an important investment for your practice. Here are five ways to ensure you make the most out of this year’s show:

  1. Register for free! Let Eyefinity pick up the tab.
  2. Take advantage of incredible education opportunities. There are over 300 hours of education for every role and experience level. Eyefinity is sponsoring a presentation on Improving Quality Care Through Medical Optometry by Dr. Dustin Krassin of Wicker Park Eye Center in Chicago.
  3. Get a sweet deal. Come by the Eyefinity booth 13065 to find out how you can get special pricing on Eyefinity cloud solutions. Think of it as optometry’s Black Friday!
  4. Connect with your peers. The Las Vegas strip will be hopping with networking events during VEW. Check out a list of just some of the happy hours, receptions, and breakfasts you might want to attend.
  5. Enjoy free food! Every day at 2 p.m. we’re offering free food and drinks. Swing by on Thursday at 2 p.m. for special cupcakes in celebration of Eyefinity EHR’s 5th Birthday!

Don’t be a stranger! We’d love to see you at booth 13065 to show you how Eyefinity EHR can help your practice.

Stay Safe and Secure with Eyefinity

Before I head out for a ride on my bicycle, I make sure to check my tires and chain, and I never ride without a helmet. Protection and safety is something I always prioritize. The saadventure-bicycle-bike-161172me goes with how I view Eyefinity. Protection and safety of your data is something we hold with utmost importance.

With that in mind, I’m excited that the Electronic Healthcare Network Accreditation Commission (EHNAC) awarded Eyefinity with another two years of accreditation. We work hard to achieve full accreditation with the Healthcare Network Accreditation Program (HNAP) because we want to ensure that your data will continue to be secure and safe with Eyefinity.

In today’s technology-driven world, data protection is more critical than ever. You and your patients deserve peace of mind knowing that we make protecting your personal health information a priority, while we deliver excellence in health data processing and transactions. We want you to trust us to exceed compliance industry-established standards and HIPAA regulations.

This accreditation is part of an ongoing commitment to ensure you can trust in our ability to manage data with integrity and effectiveness.

To earn the certification, EHNAC evaluated our privacy measures, systems availability, security infrastructure, and process of managing and transferring protected health information to ensure that we exceeded all criteria and industry standards.

Tell Inefficient EHRs to Take a Hike

Just as a bad pair of hiking boots can ruin a backpacking trip, an inefficient EHR can slow down an exam. In both hiking boots and EHRs, I look for three things:Dr. Manning Blog Post Image

  1. Do they fit my needs?
  2. Do they offer exceptional support?
  3. Do they work so well that I barely notice them?

Eyefinity EHR does all three and more. Eyefinity EHR enables you to get rid of paper and spend more time with your patients, instead of documenting.

Watch this video where I highlight some of my favorite features in Eyefinity EHR. And if you’re heading to Vision Expo West in September, I’d love to show you in person at booth 13065.

Cloudy with a Chance of Whaaattt? Clearing Up Cloud Solutions.

The “cloud” is a vague tech term that doesn’t provide any context clues as to what it can do for optometric practices. Let’s breakdown what the cloud is, and how it directly relates to your practice.

What is the Cloud? 2018-06-28 16_27_03-Edited - Google Drive

At its core, cloud computing means storing and accessing data and programs over the Internet, instead of a computer hard drive in your practice.

What is a Cloud-Based EHR or Practice Management Solution?

Cloud-based electronic health records (EHR) and practice management solutions allow a practice to access, work, and securely store data, such as patient demographics, exams, and lab orders, in one secure online location that’s accessible via the Internet, wherever you happen to be.

Electronic health records and practice management solutions aren’t stored on a server or computer, but are securely stored and accessed via almost any device with a Web browser, app, and Internet connectivity.

Server-Based vs. Cloud-Based EHR and Practice Management Solutions

Server-based EHR and practice management solutions require a practice to purchase and install software on a server (hardware). All data is stored locally and the practice is responsible for any backups, updates, and bug fixes. A server-based solution often requires more IT resources and staff time to install updates and perform maintenance.

Contrastingly, a cloud-based EHR and practice management solution does not require a server or installing software on a hard drive. Data is securely stored in an online location, aka the “cloud,” not on your computer. Because of automatic updates and no backup requirements, cloud-based solutions require minimal IT resources.

Think of it as owning a car versus using a ride-sharing app like Lyft or Uber. A server-based solution is like owning a car in that the owner is responsible for all maintenance, including gas, oil changes, and repairs. The car lives in the owner’s garage, similarly to the server living in a practice. And just as all data—such as miles driven and gas tank levels—is stored within a car, your practice data is stored directly in the server.

Cloud-based solutions are similar to ride-sharing apps like Lyft or Uber. Using a ride-sharing app does not require car ownership, just as using a cloud-based solution does not require owning a server. The car isn’t stored in your garage, nor are you responsible for car maintenance. Similarly, cloud-based software isn’t stored at the practice, nor is the practice responsible for any software fixes. Both ride-sharing apps and cloud-based solutions can be accessed on the go via an app or Web browser.

Should You Purchase a Cloud-Based Solution?

Cloud-based software is the solution for the future and many practices are already experiencing its benefits. Find out if a cloud-based solution is right for your practice by speaking to your Eyefinity Account Executive at 800.269.3666 option 2 or by requesting a demo.