Use Your Website to Increase and Retain Your Customer Base

SuccessHave you thought about which features of your website are the most attractive to your patients? Having a website provides your practice with the most effective way to be available to your clients 24 hours a day, 7 days a week, 365 days a year.

Connect with a wider audience: Nearly 80% of Americans use the Internet. Every day, people turn online to search for solutions your business offers. Let your practice be one of the first sites they see when looking for eyecare. Don’t miss out on new customers.

Make it easy for customers to reach you. Customers can easily access information about your business such as services provided, location, and phone number.

Reach customers with cost-effective and versatile marketing. A website is a great tool to improve customer relations through communication, support, and brand awareness. Your own website allows you to control your own content, advertisements, and promotions and allows you versatility with your marketing tactics. Want to run a last minute promotion on frames? You can quickly update the content on your website to keep your customers up-to-date on special offers. Interested in more practice enhancing tips? Follow us on Facebook or Twitter.

Meet FOCUS 2012’s keynote speaker Dr. Daniel Kraft

Ready to grab the mobile tech revolution by the horns and transform your practice? Wondering where to start? A great place to begin is by attending FOCUS 2012, presented by Eyefinity on September 5th atVision Expo West.  Take a minute and watch FOCUS’ keynote speaker Dr. Daniel Kraft preview his address: “The Future of Health: Where Can Technology Take Us?”

Looking for more info on FOCUS 2012? Find it here.

How will an eStore keep your patients in your practice?

Since 2007, there has been a 650% increase in adults buying their eyewear online in the United States. Many of those consumers buying eyewear on the internet are probably your patients. As an independent eyecare professional in a changing market, what are you doing to compete with this expanding group of online optical retailers?

Leonard Hampton, OD

Many independent eyecare professionals have already opened their own eStore, including Dr. Leonard Hampton, who has practiced optometry for 29 years at Memphis Family Vision in Memphis, Tennessee.  Dr. Hampton recently sat down with us to discuss his recent decision to open an eStore. Initially apprehensive and skeptical, everything changed when he learned that an eStore could keep patients in his practice and money in his pocket.

Q: What methods do you use to market your practice?

A: We’ve used traditional marketing techniques, such as give-aways, trunk shows, and other events. We recently tested the social media waters with Facebook and Twitter, and have more than 500 Facebook “Likes” and more than 20 Twitter followers. I’m not a “Facebooker,” but I recognize the value of having an online presence where so many people today connect and shop.

Q: Why did you consider opening an eStore?

A: Patients were walking out the door with their prescriptions and buying contacts and eyewear elsewhere, and we didn’t have a solution. We’d heard about eStores, but to be honest, I’m “old school” and it felt weird even thinking about having an online store!

Q: What steps did you take to learn more about eStores?

A: A trip to SECO in March changed everything. The turning point for me was learning from an eStores representative how an eStore could address our problem, how easy it was to set up, and that it was free because I already had an eWebExtra site.

Q: Can you describe your experience setting up your eStore?

A: It was fast and the easiest thing we’ve done in a long time—truly a no-brainer! Eyefinity did a great job helping us set it up and showing us how it worked. We started receiving contact lens orders immediately. Also, the prescription validation process is easy and straightforward.

Q: How are you marketing your eStore?

A: There’s an eStore link on our eWebExtra site and we advertise it on our business cards. Now, when patients ask for their prescription, I let them know they can buy online from our eStore. It’s not a high-pressure sale—we’re just letting them know they have a new option.

Q: Are the opticians in your dispensary directing patients to your eStore to see more frame options?

A: Yes, and if patients don’t find what they need, we ask them to come back for more help.

Q: What would you tell your peers about your experience offering patients online options to connect with your practice?

A: Having an eWebExtra site is phenomenal. It’s one convenient place for patients to download forms, link to Facebook and Twitter, and shop using our eStore.

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If you’re an eWebExtra customer, opening your eStore is free, fast, and easy. Get started now, and you can be open for online business in less than 30 minutes.*

If you’re not an eWebExtra customer, sign up now so you can reap the rewards like Dr. Hampton. Questions? Contact an eStores customer support expert at 855.393.2664.

*eStores are exclusive to VSP® practices at this time. 

eStores by Eyeconic put VSP providers in control of connecting with patients online

Since 2007, there has been a 650% increase in adults buying their eyewear online in the United States. Many of those consumers buying eyewear on the internet are probably your patients. As an independent eyecare professional in a changing market, what are you doing to compete with this expanding group of online optical retailers?

To help your practice remain competitive, Eyefinity has developed eStores by Eyeconic™, which are free for VSP providers with an eWebExtra™ website. So, what is an eStore?

eStores by Eyeconic offer practices a way to create an online optical store, connected to their eWebExtra site and customized to their practice. An online extension of the private practice’s brick and mortar dispensary, an eStore allows both VSP and non-VSP members to shop online whenever they want (24/7) for contact lenses, prescription eyewear, and sunwear that can be delivered right to the patient’s front door.

While both eyeconic.com™ and eStores by Eyeconic were developed to help private practice doctors retain or attract patients inclined to browse or buy online, eStores by Eyeconic are unique in that they are a practice’s own optical store, giving them the ability to control the pricing of products and choose what contact lens brands and Marchon®/Altair® frame brands to include.

They provide patients with a premium online shopping experience where they can browse through their VSP provider’s selection of products and even explore how different eyewear will look on them by using “virtual” frame try-on technology. Once a product is selected, they must enter their prescription to place the order, unless the order is for planosunwear, in which case no prescription entry is required. Eyeconic then contacts the prescribing doctor to verify the prescription to complete the order.

An example of a practice’s customized eStore, which is linked to the doctor’s eWebExtra site.

Donald W. Boyd, O.D., a VSP provider in Downey, CA has been testing his practice’s eStore for a few months. He said, “Our eStore is the perfect place to send patients who ask to take their prescription with them after their exam so they can shop at a later time. It is simple to set up and has been an effortless way to earn additional revenue for my practice.”

Orders are shipped by Eyeconic and practices can also rely on Eyeconic customer service to assist them and their patients with purchases made on their eStore. Providers simply collect payment thirty days from the date the order ships and can track activity and make adjustments through a user-friendly automated dashboard. Payment is determined by deducting the cost of the goods and an administrative fee from the final transaction. As an added benefit, practices will be provided with free electronic marketing tools to help them market their eStores to patients.

Get your first look at eStores by Eyeconic at our booth (#1857) or the VSP Global booth (#1723) at Vision Expo East, or contact  Eyeconic Customer Service at: info@eyeconic.com to learn more.