A Special Message from Steve Baker

Eyefinity to Host FOCUS 2013 October 2nd at Vision Expo West

FOCUS 2013

Learn how technology can enhance the patience experience and improve your bottom line

Rancho Cordova, Calif., September 13, 2013— Improving the patient experience will continue to be a key differentiator in how healthcare providers are perceived. One significant trend in providing exceptional patient experiences is the use of technology. And selecting the right technology can take what used to be considered an amenity, and have it emerge as a critical partner in the healthcare experience both for your patient as well as for your bottom line. If you want to learn how to leverage interactive patient care technology, don’t miss the Eyefinity® event “FOCUS 2013: Embracing Technology Change in your Practice,” on October 2nd at Vision Expo West in Las Vegas.

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Eyefinity Kicks Off Vision Expo West with a Preconference Event

Eyefinity got a jumpstart on Vision Expo West by offering an informative training session to a capacity crowd. The theme of FOCUS 2012 was “Embracing the “i” Craze.”

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Attendees were still filing in when FOCUS 2012 opened.

The objective of the event was to highlight many of the technological advances that are going to change the healthcare industry in general and the eyecare industry in particular. For example, eyecare practices are demanding more of their practice management and EHR software, moving from client-based to web and mobile-based solutions, and requiring more interoperability to share information with other practitioners.

So, too, are patients demanding more of their healthcare providers, seeking mobile solutions, and requiring more accessible healthcare data. Furthermore, cheap, direct-to-consumer options are enabling patients to buy their eyewear and contact lenses online.

In addition to market forces, the government is pushing patents to be more accountable for their own health, to take better care of themselves, and invest in preventative medicine. The confluence of these pressures is requiring us to reimagine healthcare and remove the silos between providers and disciplines. Technology can help us do that.

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Dr. Daniel Kraft outlined some of the implications mobile technology has on eyecare practices and the medical industry.

Dr. Daniel Kraft, the keynote speaker, explained that we can only make these things happen by embracing technology. The proliferation and ubiquity of mobile devices and the unique and specialized apps that are developed for them will be a benefit to healthcare. Soon we will see healthcare providers prescribing apps in addition to, or in place of, medications. Apps like a mobile EKG can monitor heartrate, a pedometer can record the number of steps taken in a day and measure exercise, and mobile diagnostic equipment that plugs into the mobile device can measure all manner of diagnostic medical information. All of which can send data back to the healthcare professional for review.

This sounds like fanciful stuff, but the technology is available today. As you can imagine this flood of data will be overwhelming, so it will be increasingly important to be able to sort and visualize changes in measurements over time. Dashboards that can sift through and display data visually will become more important as more data pours in.

FOCUS 2012 Panel

The FOCUS 2012 panel discussed technologies that practices could leverage today.

Not everything at FOCUS 2012 was reminiscent of an H. G. Wells novel. The next segment was a lively panel discussion about using technology in the eyecare practice. The panel consisted of Warren Meyers, Nikki Iravani, OD, and Ryan Wineinger, OD. The panel covered many topics, but the questions focused on leveraging social media. Some titbits of advice on social media included the following:

  • Focus on a few, select social media outlets. Don’t try to hit them all.
  • Solicit your patients for reviews on Yelp and Google Places.
  • Don’t delete unfavorable reviews. Potential patients are looking for authentic information about your practice and will turn away if they sense that the reviews all came from your friends and family.
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Attendees were also given hand-on demonstrations of mobile apps that are available to patients and practices today.

Finally, attendees were given an opportunity to test EyeXam and otto, two new mobile technologies that you and your patients can use today.

If you know someone who attended the event, ask them about it. We hope to see you at FOCUS 2013. In the meantime, swing by the Eyefinity booth at VEW.

Meet FOCUS 2012’s keynote speaker Dr. Daniel Kraft

Ready to grab the mobile tech revolution by the horns and transform your practice? Wondering where to start? A great place to begin is by attending FOCUS 2012, presented by Eyefinity on September 5th atVision Expo West.  Take a minute and watch FOCUS’ keynote speaker Dr. Daniel Kraft preview his address: “The Future of Health: Where Can Technology Take Us?”

Looking for more info on FOCUS 2012? Find it here.

Are you ready for the mobile revolution? Join us September 5th for ‘FOCUS 2012’ at Vision Expo West!

Today’s optometric practice is being transformed by new mobile technology. From tablet computers to the cutting-edge apps they run, eyecare professionals have access to technology that is reshaping the patient experience and revolutionizing the delivery of eyecare. Are you wondering how to leverage this mobile revolution to grow and enhance your practice? If so, you won’t want to miss Eyefinity’s “FOCUS 2012: Embracing the ‘i’ Craze,” on September 5th at Vision Expo West inLas Vegas.

Who should attend? This is a must attend event for all eyecare professionals, from providers to opticians and practice managers, there is something for everyone.

Who’s giving the keynote address? Dr. Daniel Kraft, a Harvard University and Stanford University trained physician and scientist. Dr. Kraft has more than two decades of experience in clinical practice, biomedical research and healthcare innovation and has been a featured speaker at TED (Technology, Entertainment, Design) conferences. He’ll be presenting “The Future of Health: Where Can Technology Take Us?”  Check out a clip from his TED Talk below!

In addition, a panel discussion will take place focusing on the growth of mobile technology throughout the optometric industry. Baker will be joined by a variety of panel participants including Dr. Nikki Iravani, CEO of Global EyeVentures, which developed EyeXam, the second most downloaded medical app on iTunes. Attendees will also have the chance to preview breakthrough tablet technology that makes measuring and fitting patients for digital lenses easier than ever before.

What does it cost and how can I register? Registration for the half-day event at the Eye Max Theatre in the Venetian Hotel Resort Casino is only $49 per person. Additionally, attendees will receive a voucher at the event which can be taken to the Eyefinity booth at Vision Expo West during trade show hours to receive a $50 gift card. For more info click here, or to register, visit: www.visionexpowest.com\focus2012. For additional questions, email focus2012@eyefinity.com.

Thanks for attending FOCUS 2011!

We had a great time at FOCUS 2011 on Tuesday. Practice managers and decision makers from independent eyecare businesses from around the United States attended the full day event. Stay tuned for more info on what we might be up to next year! In case you missed us, check out some photos below from the event!

Eyefinity President Steve Baker kicks the day off.

FOCUS panelists (from left to right) Michael Johnson, OD, owner of Eagle Vision Eye Care; Stephen Tripi, brand marketing manager, Nike Vision; James Rosin, co-owner of Rosin Eye Care; Kate Renwick-Espinosa, chief marketing office, VSP Global; Ellen Goad, practice manager, Thomas Eye Center

Alan Glazier, OD, FAAO presented on “searchial marketing” and how he views social media as it relates to driving web search optimization.

FOCUS keynote speaker Dr. Joseph Michelli, author of Prescription for Excellence The Starbucks Experience: Five Principles for Turning Ordinary into Extraordinary. Dr. Michelli presented on how to create a custom and branded patient experience and why this is growing increasingly important in the age of social media.

FOCUS 2011: Registration Still Open!

Registration for FOCUS 2011 is still open. In fact, if you register by Tuesday, September 13th, we’ll waive your registration fee!

Watch the video below to learn more about the event from the key note speaker, organizational consultant Dr. Joseph Michelli, best-selling author of Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System, and The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.

More about FOCUS 2011:

Is your eyecare business prepared to attract new patients, retain current patients and stand out from the competition? To address this question, Eyefinity is hosting “FOCUS 2011: The Patient Experience Made Simple” on September 20th at the MGM Grand Hotel and Casino in Las Vegas. This educational event is conveniently held just prior to Vision Expo West.

Designed for practice managers and office decision makers, FOCUS 2011 features leading marketing and business innovators who will share what’s shaping today’s trends in social media, web presence, search engine optimization, and other web technologies. Attendees will learn how to leverage trends and tools to engage patients and keep their practice competitive.

Register here or call 800.269.3666, ext. 8264.