Previewing Vision Expo West

Today’s post comes from Kevin Kane, Executive Vice President of Sales and Marketing:

Kevin Kane, EVP of Sales and Marketing

I’m really excited about my first Vision Expo event as part of the Eyefinity team. We’re eager to meet with you and hear your views regarding some of the evolving dynamics confronting the eyecare industry and sharing how Eyefinity programs, products, and services can benefit and grow your practice. Even if you’re already using an Eyefinity product, we have a lot more to share with you this year.

If you’re planning on heading to Vision Expo West next week, I encourage you to visit Eyefinity in booth #14064 and let us show you how you can increase your revenue by 10% or more annually with Eyefinity products and services. If you’re already within the Eyefinity fold, we’ll show you how to build on your existing Eyefinity practice management system to take your practice to the next level.

This is your opportunity to experience all Eyefinity has to offer. Attend free, daily theater presentations in the booth, participate in demos with knowledgeable members of our team, and attend our Power Session on increasing your revenue in the VSP Global® booth. Learn how the tools available to you can generate real income and real savings to your practice in attracting more new patients, reducing no shows, keeping money you have earned in the practice, and reducing the burden on the office staff. These are sound ideas that are not hard to implement and that work!

Eyefinity has been hard at work developing and enhancing our product portfolio with you in mind. Patient management just got easier with eWebExtra™/OfficeMate® integration, enabling your patients to schedule appointments online and download forms from youreWebExtra website prior to their appointments.

We also have a cutting edge and highly successful mobile app called EyeXam, one of the most popular health-related apps available. We’ll even be previewing some new enhancements coming to our most popular practice solution, OfficeMate/ExamWRITER®.

You also won’t wan to miss taking advantage of these great show specials*:

  • Order the latest version of OfficeMate/ExamWRITER v10 or an ExamWRITER upgrade to your existing OfficeMate license, and receive 20% off new license fees on software purchases.
  • Order ePrescribing and have your set-up fees waived (a $200 value). 0% financing program (cannot be combined with 20% off license fee or ePrescribing offer).
  • Sign up for eWebExtra and get free website setup services and an eStore, an online extension of your dispensary.
  • Sign up for EyeXam and receive exclusive show pricing.

*Valid only on orders placed at Vision Expo West.

We’ll see you at VEW!

How will an eStore keep your patients in your practice?

Since 2007, there has been a 650% increase in adults buying their eyewear online in the United States. Many of those consumers buying eyewear on the internet are probably your patients. As an independent eyecare professional in a changing market, what are you doing to compete with this expanding group of online optical retailers?

Leonard Hampton, OD

Many independent eyecare professionals have already opened their own eStore, including Dr. Leonard Hampton, who has practiced optometry for 29 years at Memphis Family Vision in Memphis, Tennessee.  Dr. Hampton recently sat down with us to discuss his recent decision to open an eStore. Initially apprehensive and skeptical, everything changed when he learned that an eStore could keep patients in his practice and money in his pocket.

Q: What methods do you use to market your practice?

A: We’ve used traditional marketing techniques, such as give-aways, trunk shows, and other events. We recently tested the social media waters with Facebook and Twitter, and have more than 500 Facebook “Likes” and more than 20 Twitter followers. I’m not a “Facebooker,” but I recognize the value of having an online presence where so many people today connect and shop.

Q: Why did you consider opening an eStore?

A: Patients were walking out the door with their prescriptions and buying contacts and eyewear elsewhere, and we didn’t have a solution. We’d heard about eStores, but to be honest, I’m “old school” and it felt weird even thinking about having an online store!

Q: What steps did you take to learn more about eStores?

A: A trip to SECO in March changed everything. The turning point for me was learning from an eStores representative how an eStore could address our problem, how easy it was to set up, and that it was free because I already had an eWebExtra site.

Q: Can you describe your experience setting up your eStore?

A: It was fast and the easiest thing we’ve done in a long time—truly a no-brainer! Eyefinity did a great job helping us set it up and showing us how it worked. We started receiving contact lens orders immediately. Also, the prescription validation process is easy and straightforward.

Q: How are you marketing your eStore?

A: There’s an eStore link on our eWebExtra site and we advertise it on our business cards. Now, when patients ask for their prescription, I let them know they can buy online from our eStore. It’s not a high-pressure sale—we’re just letting them know they have a new option.

Q: Are the opticians in your dispensary directing patients to your eStore to see more frame options?

A: Yes, and if patients don’t find what they need, we ask them to come back for more help.

Q: What would you tell your peers about your experience offering patients online options to connect with your practice?

A: Having an eWebExtra site is phenomenal. It’s one convenient place for patients to download forms, link to Facebook and Twitter, and shop using our eStore.

# # #

If you’re an eWebExtra customer, opening your eStore is free, fast, and easy. Get started now, and you can be open for online business in less than 30 minutes.*

If you’re not an eWebExtra customer, sign up now so you can reap the rewards like Dr. Hampton. Questions? Contact an eStores customer support expert at 855.393.2664.

*eStores are exclusive to VSP® practices at this time. 

eStores by Eyeconic put VSP providers in control of connecting with patients online

Since 2007, there has been a 650% increase in adults buying their eyewear online in the United States. Many of those consumers buying eyewear on the internet are probably your patients. As an independent eyecare professional in a changing market, what are you doing to compete with this expanding group of online optical retailers?

To help your practice remain competitive, Eyefinity has developed eStores by Eyeconic™, which are free for VSP providers with an eWebExtra™ website. So, what is an eStore?

eStores by Eyeconic offer practices a way to create an online optical store, connected to their eWebExtra site and customized to their practice. An online extension of the private practice’s brick and mortar dispensary, an eStore allows both VSP and non-VSP members to shop online whenever they want (24/7) for contact lenses, prescription eyewear, and sunwear that can be delivered right to the patient’s front door.

While both eyeconic.com™ and eStores by Eyeconic were developed to help private practice doctors retain or attract patients inclined to browse or buy online, eStores by Eyeconic are unique in that they are a practice’s own optical store, giving them the ability to control the pricing of products and choose what contact lens brands and Marchon®/Altair® frame brands to include.

They provide patients with a premium online shopping experience where they can browse through their VSP provider’s selection of products and even explore how different eyewear will look on them by using “virtual” frame try-on technology. Once a product is selected, they must enter their prescription to place the order, unless the order is for planosunwear, in which case no prescription entry is required. Eyeconic then contacts the prescribing doctor to verify the prescription to complete the order.

An example of a practice’s customized eStore, which is linked to the doctor’s eWebExtra site.

Donald W. Boyd, O.D., a VSP provider in Downey, CA has been testing his practice’s eStore for a few months. He said, “Our eStore is the perfect place to send patients who ask to take their prescription with them after their exam so they can shop at a later time. It is simple to set up and has been an effortless way to earn additional revenue for my practice.”

Orders are shipped by Eyeconic and practices can also rely on Eyeconic customer service to assist them and their patients with purchases made on their eStore. Providers simply collect payment thirty days from the date the order ships and can track activity and make adjustments through a user-friendly automated dashboard. Payment is determined by deducting the cost of the goods and an administrative fee from the final transaction. As an added benefit, practices will be provided with free electronic marketing tools to help them market their eStores to patients.

Get your first look at eStores by Eyeconic at our booth (#1857) or the VSP Global booth (#1723) at Vision Expo East, or contact  Eyeconic Customer Service at: info@eyeconic.com to learn more.