How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

5 Best Practices for the Web

#1 Update your practice information

Include up-to-date practice information, such as the days and hours of operation. Make sure to immediately update the site when there is a change, including holiday closures or a new email address.

#2 Create educational and informational materials

Develop a web presence that provides educational and informational value to readers, which is updated regularly. This way, both patients and non-patient visitors are encouraged to revisit your site from time to time.

#3 Utilize online appointment scheduling

Include an appointment functionality that is both convenient and secure. Integrated schedulers and forms pull information directly from practice management software. This means your patient stays on your site and has a more brand-friendly and distraction-free experience.

Eyefinity Practice Management software can be readily integrated into your website, creating a seamless appointment scheduling functionality that encourages patients to visit your office and provides more efficient practice management workflows. You can learn more about Eyefinity® integrated scheduler here.

 

#4 Respond to patient reviews, positively

Prospective patients take past patients’ reviews seriously. Thus, when your site encourages patients to post their reviews, your practice is presented as more credible. Responding to patient reviews promptly is key to ensure positive reviews in the future and to show potential patients that you care about feedback.

#5 Encourage customer service requests

You can install a chatbot, including the popular Facebook Messenger, on the front page of your site, which encourages visitors to contact your practice if they have questions. Being proactive in trying to help patients goes a long way in building trust and loyalty. It lets people know that you’re willing to make the effort to make things as easy as possible for them.

A strong web presence can be designed with both the patients’ and the doctor’s interests in mind. With credible and accurate information online, optometrists can build a flourishing practice and strengthen their reputation in the industry and their communities.

How to Increase Profits and Efficiency During the End-of-year Rush

It happens every year. People lose track of time and before they know it, it’s the end of the year, and they need to use their benefits and Flexible Spending Account (FSA) funds before they expire.

The epiphany usually leads to a rush of patients scrambling to be seen by their eye doctors before the year concludes. Here are some quick tips to make sure your practice is ready, so that you can increase profits and efficiency:

  • Remind your patients to schedule appointments for the entire family.
  • Make sure they know where to use their FSA funds:
    • Prompt your patients to purchase a second pair of frames.
    • Encourage your patients to purchase prescription sunwear and remind them that they need it year-round.
    • Offer additional contact lenses.
    • Promote the benefits of computer glasses.
    • Direct patients toward premium lens options and material upgrades.
  • Speed up your processing time and prevent delays by processing claims during non-peak hours. This will help alleviate an influx of traffic that causes slowdowns during peak hours.

We want to see your practice succeed. Check out how Eyefinity Practice Management can help, too!

Friendships Formed at Eyefinity Education Conferences

Not only are Eyefinity Education Conferences opportunities to dive deep into Eyefinity software, they foster professional connections that could last a lifetime.

In June, more than 100 doctors and staff members joined Eyefinity at its second education conference of the year in San Antonio, Texas. And while Justine O’Dell, OD, from Spartanburg Vision, in South Carolina expected attendees to be excited for the conference and its content, she was pleasantly surprised by “the camaraderie that comes from such a personal, fun, and intensive training.”

“It was a great opportunity to brainstorm and network with ODs from across the country,” said Dr. O’Dell.

These conferences foster connections between attendees, as well as establish meaningful relationships between Eyefinity educators and doctors and staff.

“The proof of those relationships could be seen at the education conference as doctors met Eyefinity trainers in person for the first time. There were many exclamations of thanks and hugs of appreciation as they put a face with a voice that has been instrumental in their office success,” said Dr. O’Dell.

These relationships continue to grow after the education conference and build a community of collaboration. As Dr. O’Dell discovered: “I went into the conference expecting to learn a lot, but I did not anticipate the friendships that would be formed by sharing practice ideas and exploring the city together. The Eyefinity community is a great place to collaborate and learn from the experience of seasoned practitioners.”

Connect with industry leaders and learn from professionals, like yourself, by attending the next Eyefinity Education Conference in Phoenix, AZ.

 

Tell Inefficient EHRs to Take a Hike

Just as a bad pair of hiking boots can ruin a backpacking trip, an inefficient EHR can slow down an exam. In both hiking boots and EHRs, I look for three things:Dr. Manning Blog Post Image

  1. Do they fit my needs?
  2. Do they offer exceptional support?
  3. Do they work so well that I barely notice them?

Eyefinity EHR does all three and more. Eyefinity EHR enables you to get rid of paper and spend more time with your patients, instead of documenting.

Watch this video where I highlight some of my favorite features in Eyefinity EHR. And if you’re heading to Vision Expo West in September, I’d love to show you in person at booth 13065.

Cloudy with a Chance of Whaaattt? Clearing Up Cloud Solutions.

The “cloud” is a vague tech term that doesn’t provide any context clues as to what it can do for optometric practices. Let’s breakdown what the cloud is, and how it directly relates to your practice.

What is the Cloud? 2018-06-28 16_27_03-Edited - Google Drive

At its core, cloud computing means storing and accessing data and programs over the Internet, instead of a computer hard drive in your practice.

What is a Cloud-Based EHR or Practice Management Solution?

Cloud-based electronic health records (EHR) and practice management solutions allow a practice to access, work, and securely store data, such as patient demographics, exams, and lab orders, in one secure online location that’s accessible via the Internet, wherever you happen to be.

Electronic health records and practice management solutions aren’t stored on a server or computer, but are securely stored and accessed via almost any device with a Web browser, app, and Internet connectivity.

Server-Based vs. Cloud-Based EHR and Practice Management Solutions

Server-based EHR and practice management solutions require a practice to purchase and install software on a server (hardware). All data is stored locally and the practice is responsible for any backups, updates, and bug fixes. A server-based solution often requires more IT resources and staff time to install updates and perform maintenance.

Contrastingly, a cloud-based EHR and practice management solution does not require a server or installing software on a hard drive. Data is securely stored in an online location, aka the “cloud,” not on your computer. Because of automatic updates and no backup requirements, cloud-based solutions require minimal IT resources.

Think of it as owning a car versus using a ride-sharing app like Lyft or Uber. A server-based solution is like owning a car in that the owner is responsible for all maintenance, including gas, oil changes, and repairs. The car lives in the owner’s garage, similarly to the server living in a practice. And just as all data—such as miles driven and gas tank levels—is stored within a car, your practice data is stored directly in the server.

Cloud-based solutions are similar to ride-sharing apps like Lyft or Uber. Using a ride-sharing app does not require car ownership, just as using a cloud-based solution does not require owning a server. The car isn’t stored in your garage, nor are you responsible for car maintenance. Similarly, cloud-based software isn’t stored at the practice, nor is the practice responsible for any software fixes. Both ride-sharing apps and cloud-based solutions can be accessed on the go via an app or Web browser.

Should You Purchase a Cloud-Based Solution?

Cloud-based software is the solution for the future and many practices are already experiencing its benefits. Find out if a cloud-based solution is right for your practice by speaking to your Eyefinity Account Executive at 800.269.3666 option 2 or by requesting a demo.

You Are Now Free to Move About the Kiosk.

Blog image“Where in the world is Steve Baker?” I’m often jumping on a plane to visit practices and meet doctors like you. Just call me the Carmen Sandiego of Eyefinity.

Because I frequently travel for work, I spend a lot of time in airports. One change I’ve noticed here in Sacramento (my hometown airport) is that some airlines are now allowing passengers to enter from both the front and back of the plane. With two entrances, this makes the boarding process so much simpler. There’s no need to wait in a long line, crossing your fingers that there’s still room in the overhead compartment for your luggage. The flight attendants also seem more relaxed now that they don’t have to remind passengers to quickly find their seats or worry that a long queue will lead to a late departure. It’s a simple solution with big time benefits.

Simplicity, especially when it comes to check-in for your patients, is what inspired our team to introduce the new Eyefinity Kiosk.

With the Eyefinity Kiosk, a patient is simply handed an iPad at check-in to quickly fill out his or her medical history information and sign consent forms electronically. Once the patient hands back the iPad, your staff doesn’t have to transcribe, scan, or file patient information. Instead, the information is merged with the patient record in Eyefinity EHR. It’s that simple and saves both the patient and your staff so much time.

Watch this video for a quick glimpse into how the Eyefinity Kiosk can simplify check-in. I’m off to the Bahamas. Okay, wishful thinking. See you soon, Denver.

How Eyefinity EHR Makes a Cup of Joe.

By Jamie Broughton, Optometric Technician, Mallinger Family Eyecare

At Mallinger Family Eyecare, Dr. Jennifer Mallinger, Dr. Julie Arcemont, and the staff strive to surpass the expectation of care for every patient. This isn’t easy in a world where there’s an app for everything, and folks are accustomed to walking into Starbucks and ordering their “usual” like a regular. Today’s patients expect more than just a solid prescription. It’s about the complete experience.

To keep up with patients’ growing expectations, we decided to go paperless about a year and a half ago. I can’t even describe how scary that was, but change always is. With support from Eyefinity® and our scanner, we successfully moved to Eyefinity EHR.

When you think of electronic health records, you probably assume you need to be tech savvy. But with Eyefinity EHR, understanding how to use an iPad is all you need to get started. Yes, there are times when something simple can get a bit involved. It happens with computers too, but that is when the technician saves the day!

With Eyefinity EHR, there is something called a “Sticky Note.” Information added to a sticky note doesn’t pass to a patient when you finalize the exam visit. This allows us to capture personal details about a patient’s lifestyle and preferences, like their children, animals, hobbies, life changes, and beverage preferences. We organize a patient’s sticky notes by date, so we remember personal details, like that they mentioned cutting out caffeine in their last visit when we offered coffee, tea, or water. Patients love that!

Discovering new ways to make patients happy is our focus. With Eyefinity EHR we didn’t just buy a product, we created a partnership for our future.


Jamie_broughtonHello, my name is Jamie Broughton and I’m the Optometric Technician for Mallinger Family Eyecare in Las Vegas, Nevada.

This is more than just a job to me. It’s a chance to help people. My story started when I graduated high school. I didn’t know where I was going so I didn’t see the point of college. I will forever be grateful to the woman destined to be my Mother-in-Law. She gave me my first job in this field and from day one I knew I had found my direction, an area in healthcare that still emphasized a one-on-one connection with people. Six years, four optical practices, and three states later, I still value the opportunity to truly “listen” and help individuals.

I’m excited to have this opportunity to blog about my job, technology, and of course what we all love, vision care. I hope by sharing my experiences I can help my colleagues, those special people in the business of helping others. If you have any questions about how we handle everyday Eyefinity EHR or OfficeMate processes, please let me know. 😊

13551-17-EFXA_Software_Education_FL