How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

5 Best Practices for the Web

#1 Update your practice information

Include up-to-date practice information, such as the days and hours of operation. Make sure to immediately update the site when there is a change, including holiday closures or a new email address.

#2 Create educational and informational materials

Develop a web presence that provides educational and informational value to readers, which is updated regularly. This way, both patients and non-patient visitors are encouraged to revisit your site from time to time.

#3 Utilize online appointment scheduling

Include an appointment functionality that is both convenient and secure. Integrated schedulers and forms pull information directly from practice management software. This means your patient stays on your site and has a more brand-friendly and distraction-free experience.

Eyefinity Practice Management software can be readily integrated into your website, creating a seamless appointment scheduling functionality that encourages patients to visit your office and provides more efficient practice management workflows. You can learn more about Eyefinity® integrated scheduler here.

 

#4 Respond to patient reviews, positively

Prospective patients take past patients’ reviews seriously. Thus, when your site encourages patients to post their reviews, your practice is presented as more credible. Responding to patient reviews promptly is key to ensure positive reviews in the future and to show potential patients that you care about feedback.

#5 Encourage customer service requests

You can install a chatbot, including the popular Facebook Messenger, on the front page of your site, which encourages visitors to contact your practice if they have questions. Being proactive in trying to help patients goes a long way in building trust and loyalty. It lets people know that you’re willing to make the effort to make things as easy as possible for them.

A strong web presence can be designed with both the patients’ and the doctor’s interests in mind. With credible and accurate information online, optometrists can build a flourishing practice and strengthen their reputation in the industry and their communities.

How to Increase Profits and Efficiency During the End-of-year Rush

It happens every year. People lose track of time and before they know it, it’s the end of the year, and they need to use their benefits and Flexible Spending Account (FSA) funds before they expire.

The epiphany usually leads to a rush of patients scrambling to be seen by their eye doctors before the year concludes. Here are some quick tips to make sure your practice is ready, so that you can increase profits and efficiency:

  • Remind your patients to schedule appointments for the entire family.
  • Make sure they know where to use their FSA funds:
    • Prompt your patients to purchase a second pair of frames.
    • Encourage your patients to purchase prescription sunwear and remind them that they need it year-round.
    • Offer additional contact lenses.
    • Promote the benefits of computer glasses.
    • Direct patients toward premium lens options and material upgrades.
  • Speed up your processing time and prevent delays by processing claims during non-peak hours. This will help alleviate an influx of traffic that causes slowdowns during peak hours.

We want to see your practice succeed. Check out how Eyefinity Practice Management can help, too!

Tell Inefficient EHRs to Take a Hike

Just as a bad pair of hiking boots can ruin a backpacking trip, an inefficient EHR can slow down an exam. In both hiking boots and EHRs, I look for three things:Dr. Manning Blog Post Image

  1. Do they fit my needs?
  2. Do they offer exceptional support?
  3. Do they work so well that I barely notice them?

Eyefinity EHR does all three and more. Eyefinity EHR enables you to get rid of paper and spend more time with your patients, instead of documenting.

Watch this video where I highlight some of my favorite features in Eyefinity EHR. And if you’re heading to Vision Expo West in September, I’d love to show you in person at booth 13065.

Easy Like Paper

Complicated and easy solution

by April Jasper, ODDr_Jasper_short

Do you remember the days of paper charts where we had a form which had all the normal findings on it? If a patient had all normal findings, we just circled all of them and saved ourselves boatloads of time! I think these forms are the primary reason doctors complain that EHR systems slow them down. What my team loves about Eyefinity EHR is that when all the findings are normal, we can select one button that marks the entire exam as normal and it auto populates. It feels a lot like the old days with paper. An EHR should make us more efficient, not less so; look for these features and follow this blog to read about them as I learn them with you.

Read Dr. Jasper’s previous post here. | Read Dr. Jasper’s next post here.

Doctor Knows Best

Young beautiful asiatic woman sitting using smart phone

by April Jasper, ODDr_Jasper_short

One of the areas I have found refreshing as far as time savings and efficiency in my workflow goes, is the adaptive learning feature of Eyefinity EHR. The program “learns” the choices I make most frequently in my exam and offers them up on a list for me to select from, keeping me from having to scroll ad nauseam. The more I use the program, the more efficient it makes me. This is refreshing. Keep up the good work, Eyefinity! You’re making me a better doctor by giving me more time to spend with patients and reducing the time I spend staring at a computer.

Read Dr. Jasper’s previous post here. | Read Dr. Jasper’s next post here

Leave the Busy Work to the Machines

Busy Work to machines.jpg

by April Jasper, ODDr_Jasper_short

I can remember the amount of time it took me at the beginning of the process with my previous EHR to input all of the possible contact lens options. I cannot imagine doing that again. It was hours on end of my time and then hours of time on the part of my staff each time a new product was released. One of my favorite features of Eyefinity EHR is that it pulls all the contact lens options from ABB’s database and requires none of my time doing data entry. The product catalogue is updated as soon as a product is released. This allows me to make certain I never pick a contact lens that isn’t available, saves all of our team’s time, and creates greater efficiency in our practice. While I am sure I will find something I don’t like as much about the new EHR, these features are already making it more than worth my investment of time and money.

Read Dr. Jasper’s previous post here.  | Read Dr. Jasper’s next post here

Enjoyable EHR?

High-five

by April Jasper, OD Dr_Jasper_short

One of the most impressive pieces of the on-boarding process with Eyefinity EHR is the level of interactive engagement. It is easier to learn when you are able to watch an expert demonstrate the software, test the concepts you learned together, then immediately try them on your own. I have observed all the members of my team as they have gone through the learning process and have been very impressed with how quickly they were able to learn. It is easier to adapt when you actually try it. My staff has found learning Eyefinity EHR enjoyable and a nice distraction from the daily routine. We have set goals for each member of the team, making certain we provide them with the time to accomplish their goals and recap progress together on a weekly basis. There has been no complaining throughout the process because we are all in this together and it is important to all of the team to be successful.

Read Dr. Jasper’s previous post here.  | Read Dr. Jasper’s next post here