Telemedicine Today

Imagine being asked a month ago, “How would you feel about managing the care of your patients from the phone or the web?” I would hazard to guess that few of us had considered it a real possibility. COVID-19 awakened our industry to the applicability of remote care, while the government’s injunction of telehealth waiver 1135 …

How to Use Data to Grow Your Optometric Practice

Data holds the power to help your practice succeed. It’s the numbers that provide essential information to help you make informed decisions and drive revenue. In the data-driven world we live in, it’s no surprise that analytics play a vital role in the health of any business. Not only do analytics provide the necessary resources …

Set SMART Goals to Achieve Success in Your Optometry Practice in 2019

Looking for ways to achieve success in your optometry practice in 2019? Eyefinity Education Director Rebecca Johnson recommends doctors and staff set SMART goals. In a recent webinar conducted by Eyefinity Certified Partner Gateway Professional Network, Johnson stressed, “A goal without a plan is really just a dream.” To develop a plan and achieve success …

How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence. But it’s not only a younger audience trusting medical professionals’ online …

How to Increase Profits and Efficiency During the End-of-year Rush

It happens every year. People lose track of time and before they know it, it’s the end of the year, and they need to use their benefits and Flexible Spending Account (FSA) funds before they expire. The epiphany usually leads to a rush of patients scrambling to be seen by their eye doctors before the …