How to Leverage Your Office’s Web Presence

According to a study done by the Pew Internet and American Life Project, 80 percent of Internet users, 93 million Americans, search for health-related topics online. Moreover, 63 percent of them will decide to choose a healthcare provider because of a strong web presence.

But it’s not only a younger audience trusting medical professionals’ online image. Nine out of 10 patients age 60 and over say that past patients’ reviews are an essential factor in their decision-making process.

A strong web presence builds reputation and credibility, attracts new patients, and cultivates loyalty. Here are a few tips that may help your practice’s online presence grow.

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