Connective Tissue – Forward Together

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by Steve BakerSteve Baker
President, Eyefinity

My Vice President of Marketing quips that she sees herself as the connective tissue within the organization, citing that she needs to know a bit of everything to craft messages that fit like a glove. It’s a bit of crazy perspective, but when I think on it, she’s right. In a sense, we are all “connective tissue.” Developing powerful technology for your practice requires us to fully understand your pain points so we can ease them; to understand the future of the industry so we can better prepare you for it; to be consumers of eye care and eye wear so that we can translate patient needs into operational functionality through PM software; and to understand both retail and medical aspects of your day-to-day workflow so we can seamlessly improve efficiency. Essentially, we need to connect the dots. What I’ve realized over the past decade is that we can’t do it alone. We need solid relationships with you to motivate, dismantle, celebrate, dream, and execute.

I love the early mornings when I’m fortunate enough to start my day at the office just after sunrise. The quiet gives me pause to think, wonder, and envision all that we can do as a collective force. I have a feeling we’re going to do great things together. Let’s be the connective tissue that drives the optometric industry #ForwardTogether. I encourage you to share your dreams of the future by emailing me at Or maybe put on your “Futurist” hat and tell me what you see in the year 2040 in a comment below.

Read Steve’s previous post here. | Read Steve’s next post here

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