Happy AOA Paraoptometric Recognition Week!

In an effort to recognize the dedication and commitment of Certified Paraoptometric (CPO) professionals in the optometric field, The American Optometric Association (AOA) has designated September 18 to 24 as Paraoptometric Recognition Week. People with CPO letters listed after their name have achieved national recognition via certification, demonstrating their understanding of the concepts and vocabulary used in optometric care.

posterAchieving certification is not an easy task, which is exactly why Eyefinity has challenged our employees to make the grade. Here’s the break down of what the certification tests: basic science (29%), clinical principles and procedures (37%), ophthalmic optics and dispensing (18%), and professional issues (16%).

Why is CPO certification so important to Eyefinity employees?

 

“The more we understand the industry, the more we know about a day in the life of our customers,” says Rebecca Johnson, Director of Education. “We need to understand their business the best we can to ensure we provide the best solution we can.”rebecca-headshot

Rebecca adds, “We want to go beyond providing software to help manage a practice, we need to understand ‘the why.'” Why providing the appropriate code for an eye examination is important; why cycloplegic drugs are used to dilate eyes; and why anti-reflective coating makes a difference for the patient. By studying for and receiving certification, we gain an understanding beyond that of just software. We understand the terminology, process, and workflow, which makes us better equipped to develop and support intuitive software solutions for you, our customers.

“We’ve seen a growth in the comfort level of our employees,” says Jeff Lombardi, Director of Customer Care. “They’re proud to have ‘CPO’ attached to their signature lines because they feel a better connection with our community and have a better understanding of the industry topics.”

So to join the celebration of Paraoptometric Recognition week, Eyefinity would like to recognize the following employees who have achieved Paraoptometric certification:

Andrew Lee
Blake Leeper
Briggs Mushrush
Candy Reiser
Carrie Chambers
Chris Rankin
Chris Rickard
CJ “Chris” Johnson
Crystal Marchand
David Silva
Dean Davis
Don Hudson
Donora Wichmann
Doreen Stanley
Ed Schaub
Elaine Thomas
Ethan Eldridge
Gary Sandler
Glorius Tran
Harriette Harrington
Hien Le
Isaac Kinter
Jane Maramba
James Deveraux
Janell Galindez
Jeff Wainscott
Jenny Royer
Jim Saeturn
John Xiong
Josh Sweetow
Juanisha Darby
Kim Ice
Kris Garcia
Kristen Ramer
Kyle Kerrigan
Linda Park
Loren Riley
Lorriane O’Brochta
Marissa Struve
Marsha Vaughn
Matt Speer
Melody Counts
Michael Opsteegh
Mike Smith
Nichelle Ritterhoff
Nick Brown
Nigeria Muhammad
Pang Vang
Paula Thomas
Phillip Rubio
Rachel Meyer
Rajesh Hegde
Rebecca Johnson
Rhonda Regguinti
Rob Allen
Rodolpho Esparza
Sarah Gallegos
Shane Bagley
Sharif Hassan
Sheila Black
Stacey Graves
Steve Aiken
Steve Honesto
Steve Woldford
Sue Fishel
Terry Dixon
Theresa Pfeiffer
Troy Eberlein
Wayne Kunert

If you are a certified Paraoptometric give a shout out using the comment function below so we can highlight you also!

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Electronic Recalls and Reminders are patient engagement functionality you should expect from your practice management system.

Patients are the heart of any practice. Every day optometrists work to help patients from young children to the elderly detect early signs of chronic health conditions, see clearly, and look stylish. How you keep connected to patients determines your ability to monitor and meet their needs and their willingness to recommend you to their friends and family. This makes patient engagement central to your success and something that your practice management system should support you with.

Here are 5 ways to increase your patient engagement:

1. Recalls

“Practices fill about 70% of their appointments through recalls” says Jeff Wainscott, senior product manager for Eyefinity. Your existing patients are the life blood of your practice.  Text based recalls are quickly becoming the most effective way to prompt patients to schedule their routine eye exam.  Texts are less evasive than a phone call and have a much higher open rate than email.

2. Reminders

Reminding patients of their upcoming appointments are one of the easiest ways to generate a relationship outside of the practice. For the busy individuals out there, getting reminded of an appointment a few days before would be ideal and beneficial. Not only does it make a practice look organized and thoughtful, but also shows the effort a practice puts in to ensure that patients are taken care of for their appointment. Again, texting has emerged as a leading way for a practice to remind patients to show up for their appointment.  Texts are typically opened within 6 minutes of being received and can achieve response rates (confirmations) above 40%.

3. Resources

A bulk of a practice’s remaining appointments are generated through their website, social media and advertising. How does one reach patients not in their recall list? Back in the day the yellow pages seemed to do just well, but ever since technology, the art of flipping through  pages has evolved  into “just Google it.” Online advertisements, pop-up ads, promotions, etc. are plastered all over the internet. Easily accessed by anyone who might be looking for a new optometrist or a simple check-up. Google dominates website searches by generating over 80% of traffic to a website while Facebook pages and Yelp reviews provide patients with content that may ultimately determine whether or not someone walks into a practice. Makes one think twice about starting a new Facebook page huh?

4. Reports (Online Forms)

Options are great! Imagine arriving to the optometrist’s office already having completed and submitted your information online.  No printing, no writing, no paper forms.  You were able to provide the information online when it was convenient for you. Having the option to make things easier or more accessible shows the adaptation of advancement within a practice.

5. Reviews

How would the public know a practice is any good?  “All practices must have a review process” says Jeff Wainscott. Going back to number 2, technology is easily accessed by anyone and everyone. Meaning a new patient may come walking in through the door just because of a good review located on the internet. Reviews are everything, Yelp was basically built around them, and to have them allows a practice to build relationships with patients before walking through the door.

Compelling reasons for why your practice management system should be as invested in patient engagement as you are.

 

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