The ‘Picture Perfect and Protected Vision with Crizal UV’ contest is nearing its end, but there’s still time for you to win!

Less than one week left for you to join our list of winners of the ‘Picture Perfect and Protected Vision with Crizal UV’ contest.

Congrats to our latest round of winners:

  • Brian (Anacleto Gutierrez, OD)
  • Lindsey Womac (Eye Care Clinics of Athens)
    South Corona Optometry
  • Theresa Slover
  • Sueanne Ricks (Zeiter Eye Medical Group)
 Find out how you can still win here. 

#1 for Most ECPs Receiving EHR Incentive Payments

Qualify for EHR incentive money by October 3More than 1,300 eyecare providers (ECPs) have demonstrated meaningful use and collected thousands of dollars in EHR incentive payments—with OfficeMate/ExamWRITER v10, the certified, complete EHR.  That’s almost half of all eyecare professionals who have received payments to date!

Eyefinity is proud to provide the industry’s leading product that has helped the most ECPs receive incentive payments.

See how OfficeMate/ExamWRITER v10 helped these two doctors fulfill meaningful use and secure incentive payments.

Amanda Schmidt, OD, Northwest Optometry Associates, Fresno, California

“I wanted software that would seamlessly integrate our back office with front office billing. I also wanted to be sure that the software company I selected would be around for awhile. It was satisfying to know that Eyefinity was a stable, well-established company with reliable technical support. The most challenging part was understanding what meaningful use was. But the Eyefinity meaningful use resources did an excellent job explaining it. I’m just one doctor with one office, and I received more stimulus money than I thought I would!”

James Hertzog, OD, Hertzog Family Eye Care, Cabot, Arkansas

When asked what he considered most important when selecting a certified EHR system, Dr. Hertzog required “ease of use, cost, and a comprehensive product.” OfficeMate/ExamWRITER v10 topped the list.

“The Meaningful Use Report in ExamWRITER is helpful in reminding me what information needs to be collected to demonstrate meaningful use. If you haven’t upgraded to a certified EHR and fulfilled meaningful use, do it now. It’s easy and the longer you wait, there will be less stimulus funds available to offset any costs to implement EHR.”

Find out how you can qualify for incentive payments using OfficeMate/ExamWRITER. The last day to begin meaningful use if October 3.

Meet FOCUS 2012’s keynote speaker Dr. Daniel Kraft

Ready to grab the mobile tech revolution by the horns and transform your practice? Wondering where to start? A great place to begin is by attending FOCUS 2012, presented by Eyefinity on September 5th atVision Expo West.  Take a minute and watch FOCUS’ keynote speaker Dr. Daniel Kraft preview his address: “The Future of Health: Where Can Technology Take Us?”

Looking for more info on FOCUS 2012? Find it here.

Featured Speakers at Eyefinity’s 2012 Virtual Users’ Group Meeting

Have you registered for this year’s Virtual Users’ Group Meeting (VUGM)? Check out some of our featured speakers below, or browse the course descriptions and register for the free educational event here! The VUGM will cover such diverse topics as meaningful use, practice growth, change management, monitoring your practice’s online reputation, inventory management,  tips for documenting an exam and more!

Featured speakers include:

James Kirchner, O.D. will be presenting: ‘Getting the “Gold” in Meaningful Use’ 

James Kirchner, O.D.

Dr. Kirchner currently serves as Chief Professional Officer of Eyefinity and is widely acknowledged in the industry as a pioneer in practice management and electronic medical records development.In his role, Dr. Kirchner directs all industry and professional strategies, and chairs the Eyefinity advisory panel in the design and architecture of current and future software business solutions. Additionally, Dr. Kirchner is working to establish a formal speakers bureau and assume a leading role in the company’s health information technology strategy, overseeing the final phases of product certification efforts. Dr. Kirchner is the founder of EyeCare Specialties, a multidoctor, multioffice optometric practice in Lincoln and Beatrice, Nebraska where he is the senior partner and chief strategic officer.
As a practice owner and optometrist for 33 years, Dr. Kirchner provides a unique perspective in his role, as he oversees the next-generation development of OfficeMate and ExamWRITER software, and Web-based eyecare business solutions. An experienced consultant, author, and lecturer, Jim is an industry thought leader. Dr. Kirchner enjoys golf, and loves riding his Harley. He also has 2 grown children and 1 granddaughter.

F. Mason Smith, O.D.

F. Mason Smith, O.D., MBA will be presenting: ‘Sailing Through ExamWRITER Using Templates’

Dr. Mason Smith has been in private practice for over 30 years, and was chairman of the Board for Vision Service Plan from 1998-2000. He received his MBA from The Citadel, and his Doctorate of Optometry from the Southern College of Optometry.

Robert L. Bass, O.D. will be presenting: ‘Jumping the Hurdles:  How-to Advice’

Robert Bass, O.D.

Dr. Bass is a proud 1978 alumnus from the Collegeof Williamand Mary, where he earned a Bachelor of Science in Biology. He graduated with honors from the Southern College of Optometry in Memphis, Tennesseein 1982. At Southern, he was accepted into Beta Sigma Kappa, the International Optometric Honor Society and achieved membership in Sigma Alpha Sigma, the college’s Optometric Honor Society. In 1986, Dr. Bass became a Fellow in the AmericanAcademyof Optometry.

Dr. Bass has practiced optometry in the same location in Manassas, Virginia since graduation. He is a member and former president of the Battlefield Optometric Society ,president–elect of the Board of Trustees of the Virginia Optometric Association and served 10 years on the board of directors for Vision Service Plan, the largest vision insurance company in the United States. In addition, he is a member of the American Optometric Association, the Southern Council of Optometrists, and the Virginia Academy of Optometry.

An accomplished professional, Dr. Bass is also an avid fisherman and a dedicated family man. He lives in the city of Manassas with his wife and two daughters. He is active in several community organizations and is a member and former president of the Manassas Host Lions Club.

Ryan Wineinger, O.D.

Ryan Wineinger, O.D. will be presenting: ‘Building the Platform: Templates’

Dr. Wineinger received his undergraduate degree from Kansas University. He then graduated from The Southern College of Optometry in Memphis, TN. After graduation he went into practice with his father at Wineinger Eyecare. Dr. Wineinger thoroughly enjoys the technological side of optometry and in the past five years has made concentrated efforts to bring in the latest equipment to ensure that his patients are receiving the highest level of comprehensive care possible in regards to their eyesight. He is a member of the American Optometric Association and the Greater Kansas City Optometric Society.

Dr. Jeffrey Willig will present: ‘Rowing Through Exam Documentation’

Jeffrey Willig, M.D.

Dr. Jeffrey Willig is a Phi Beta Kappa, Suma Cum Laude graduate of the University of Pennsylvania and an AOA graduate of the Albert Einstein College of Medicine.  He completed an Internship in Medicine at New York University Hospital, a residency in Ophthalmology at Lenox Hill Hospital and a fellowship in Ocular Immunology and Uveitis at EmoryUniversity.  He is a Diplomate of the American Board of Ophthalmology.

He had been in private practice in suburban New York for 25 years and was the Director of the Uveitis Service of the North Shore University Health System and a Clinical Assistant Professor of Ophthalmology at Hofstra University School of Medicine.  He recently moved to Naples Florida where he joined a large group practice.  He has authored articles and book chapters in the field of Uveitis and was active in teaching Ophthalmology Residents.

An advocate of technology in the practice of Ophthalmology, Dr. Willig has been an Officemate user for 15 years and has used ExamWriter EHR for the past 3 years.  He currently serves on the Professional Industry Council for Eyefinity.

Mary Anne C. Murphy, O.D. , will present ‘Carrying the Torch with Equipment Interfaces’

Mary Anne C. Murphy, O.D.

Dr. Murphy believes in providing the highest level of personalized care to her patients and carries this philosophy into every patient encounter. She lives her dream in a private group practice in Broomfield, Colorado. After starting cold 6 years ago, she has grown her practice to three doctors and 11 staff attributing her success to efficiencies in technology and excellent staff. A self proclaimed “gadget-junkie” Dr Murphy is quick to adapt new technology while continuing to search for ways to exceed her patient’s expectation.  Dr. Murphy serves on the advisory board for many industry partners and serves as the US Chair for Optometry Giving Sight. She spends her free time with her husband and two children exploring the Colorado mountains.

Shooting Hoops and Improving Eyesight

Today’s article was submitted by guest writer, Courtney McKernan. Courtney is a member of Eyefinity’s Eyeconic team.

Kids enjoyed basketball drills and learning about sportsmanship.

Basketballs? Check.

Hundreds of first through fifth graders? Check.

Charitable eye exams and glasses provided to kids in need? Check.

NBA star Tyreke Evans?! Check plus!!

On Thursday, June 14th, some Eyefinity employees volunteered their time at a basketball camp hosted by Sacramento Kings player Tyreke Evans and VSP Vision Care at the Dr. Ephraim Williams Family Life Center in Sacramento.

For the second year in a row, local underprivileged youth had the chance to go through a day of basketball drills, learn lessons on sportsmanship and being team players, and ask their favorite local NBA stars some questions.

In addition to playing b-ball, the kids received charitable comprehensive eye exams  and glasses from volunteer VSP doctors aboard the VSP mobile eye clinic.

In addition, some local VSP optometrists, Tiffany Lu, OD, and Paul Kim, OD, generously volunteered their time to provide free eye exams and glasses onboard a VSP mobile eye clinic during the camp. It was a great way to spread the important message that you have to see your best in order to play your best—whether that’s playing on the court or stepping up your academic game in the classroom.

My favorite moment of the day was during the Q&A session, when a young boy, no more than nine years old, asked Tyreke, “Do you live in a mansion?” To which Tyreke chuckled and replied, “I wouldn’t say it’s a mansion, but it’s a nice house.” Tyreke was very polite, down-to-earth, and had an almost shy demeanor, which was a breath of fresh air to witness as it was obvious that the kids looked up to him.

VSP Vision Care and Eyefinity employees volunteered to help make the event a success.

We participated in this event because doing so supports three of our values—We care, we support our community and environment, and we have fun. All in all, this was a very memorable day and I feel fortunate to work for a great company that practices what it preaches.

Help Us Reach 1,000 Twitter Followers

Since we started tweeting three years ago, we’ve garnered a steady following. Recently, our following skyrocketed, adding 50% more followers since the beginning of this year. We tweet about a wide range of topics, including industry news, product announcements, educational opportunities, and important service announcements. Occasionally, we even tweet about company events and employee accomplishments to give you a peek behind the scenes at Eyefinity.

Most importantly, we tweet timely, relevant information that can benefit your practice.

Eyefinity Mug

Our thousandth Twitter follower will win a $25 Visa gift card and this nifty mug!

Join the party. Follow us on Twitter @Eyefinity. Help us reach 1,000 followers this week. Our thousandth follower will receive a $25 Visa gift card and this sweet mug. Well, not this specific mug; we’ll send you a new one. It’s perfect for sipping your favorite hot or cold beverage while you’re reading @Eyefinity’s latest tweets.

Are you ready for the mobile revolution? Join us September 5th for ‘FOCUS 2012’ at Vision Expo West!

Today’s optometric practice is being transformed by new mobile technology. From tablet computers to the cutting-edge apps they run, eyecare professionals have access to technology that is reshaping the patient experience and revolutionizing the delivery of eyecare. Are you wondering how to leverage this mobile revolution to grow and enhance your practice? If so, you won’t want to miss Eyefinity’s “FOCUS 2012: Embracing the ‘i’ Craze,” on September 5th at Vision Expo West inLas Vegas.

Who should attend? This is a must attend event for all eyecare professionals, from providers to opticians and practice managers, there is something for everyone.

Who’s giving the keynote address? Dr. Daniel Kraft, a Harvard University and Stanford University trained physician and scientist. Dr. Kraft has more than two decades of experience in clinical practice, biomedical research and healthcare innovation and has been a featured speaker at TED (Technology, Entertainment, Design) conferences. He’ll be presenting “The Future of Health: Where Can Technology Take Us?”  Check out a clip from his TED Talk below!

In addition, a panel discussion will take place focusing on the growth of mobile technology throughout the optometric industry. Baker will be joined by a variety of panel participants including Dr. Nikki Iravani, CEO of Global EyeVentures, which developed EyeXam, the second most downloaded medical app on iTunes. Attendees will also have the chance to preview breakthrough tablet technology that makes measuring and fitting patients for digital lenses easier than ever before.

What does it cost and how can I register? Registration for the half-day event at the Eye Max Theatre in the Venetian Hotel Resort Casino is only $49 per person. Additionally, attendees will receive a voucher at the event which can be taken to the Eyefinity booth at Vision Expo West during trade show hours to receive a $50 gift card. For more info click here, or to register, visit:\focus2012. For additional questions, email

The winning just won’t stop!

The ‘Picture Perfect and Protected Vision with Crizal UV’ winners just keep on comin’! Congrats to this week’s group of winners below:

  • Melissa Anderson
    Grand Rapids Opthalmalogy
  • Lydia
    South Corona Optometry
  • Efrain
    Teresa Mayhew, OD
  • Phuong  Pham
    Crest Optometry
Want to join the winner’s club? Find out how here.