Get Ready for the Eyefinity Games

On your mark. Get set. Go! The Eyefinity Games are coming!

Virtual Users' Group MeetingOur fourth annual Virtual Users’ Group Meeting (VUGM) is just around the corner. The theme this year is “Eyefinity Games” in celebration of the summer’s competitive sports. The VUGM features a variety of courses—many of which are not the typical training that you might find on or The VUGM will cover such diverse topics as meaningful use, practice growth, change management, monitoring your practice’s online reputation, inventory management, and tips for documenting an exam. But that’s just the first lap—check out the course descriptions and meeting itinerary.

Perhaps the biggest drag of any sporting event is crawling in traffic and traveling to get there. With the VUGM, you won’t have to worry about fighting for parking—the conference is completely online. You can participate in courses from the comfort of your home or office.

One last detail: the VUGM is free. That’s right, free! Eyefinity customers can participate in as many training courses as they want—all at no cost. In fact, different staff within your practice can take different courses.

Don’t miss this exciting opportunity to participate in a week of dynamic online training, all at no cost for Eyefinity customers.

When: July 23–27
Where: Online
Cost: Free to Eyefinity customers!

We hope you’re able to participate . . . and bring your “A” game!

Eyefinity honored by Sacramento Area Regional Technology Alliance (SARTA)!

Steve Baker, President of Eyefinity

You know the guy that buys a raffle ticket at the school fundraiser… but never wins? Yeah, I’m that guy. So you can imagine my elation when I heard that we had been chosen by the Sacramento Area Regional Technology Alliance (SARTA) as July 2012’s ‘featured success.’ To some of you, that may not seem like such a big deal, but to me, it’s pretty cool. And what makes it pretty cool is that this isn’t so much a prize but rather a reward for hard work earned.

For those of you who aren’t familar with us, Eyefinity has been in the Sacramento region since 2000. Born in the dot-com craze, our parent company (VSP) started Eyefinity to ensure that eyecare professionals have a business partner to help them compete in the new information age. We quickly grew to be the dominant leader in our industry, providing web and desktop solutions that help manage optometric businesses. We established the leadership position through an unwavering passion for the market we serve and a commitment to deliver simple but powerful technology solutions that make a difference in the lives of our customers.

Healthcare is moving at an incredible velocity, fueled by innovations in technology as well as a growing consumer interest in wellness. Eyefinity is tracking on that curve, growing into new areas such as cloud computing, mobile applications, online retailing and Health Information Exchanges. We see a great future in supply chain management, patient portal technology, and international business opportunities to name just a few of the areas that call to us. These areas need a company like Eyefinity, which remains focused, agile, and innovative to meet the changing needs of the market.

To quote a great song from the 80’s: The future’s so bright, I gotta wear shades. And it’s for that reason that we need to continue to hire the best and brightest talent. We have no boundaries on the future possibilities for Eyefinity. So for us, we are constantly on the lookout for great talent to push us to a higher elevation. Sacramento needs a vibrant tech community to sustain ourselves as well as many other companies in this region that desire to excel in their respective market.

Do you see the same need or do you have a different view? Can you articulate a successful vision for the Sacramento region that doesn’t involve companies like Eyefinity? Or do you see that it’s about dang time that we stepped up to the plate and increased our standing in the tech community, moving out of the shadow of our big brother in the Silicon Valley? I would love to hear your thoughts! Please drop me a line at

Even more winners!

Congrats to our latest ‘Picture Perfect and Protected Vision with Crizal UV’ contest winners! There’s still  time for your practice to enter and win! Find out how here. 

This week’s winners: 

  • William To
    Optical Illusions
  • Penny
    Eye Care Associates, Inc.
  • Dr. Maria Danyi
    I Care Optical
  • Melanie Breedlove
    James K. Smith, OD

Save Time, Save Money, Be Happy—Make the Switch

Tired of spending countless hours on the phone and on different websites filing claims and placing frame and lab orders? Looking for ONE place to quickly and securely do it all?

Save time, save money, and be happy. Make the switch to—the most trusted website in the industry, where you really can do it all.

Every day, thousands of practices just like yours use to file claims with more than 1,000 carriers. That’s right—not just VSP® claims, but government and commercial too.

With more than 1 million eyewear products available, you’re sure to find the frames, spectacle lenses, and contacts your patients want. Plus, you can place and track orders with more than 250 labs—including VSP network and private labs—for FREE.

And with nearly 30 years experience, Eyefinity is the most trusted choice of more than 27,000 eyecare providers. Try it for yourself. You’ll be happy you did—we guarantee it!

Don’t have an Eyefinity account? Visit or call Customer Care at 877.448.0707, option 1 to get started today.

Even more ‘Picture Perfect and Protected Vision with Crizal UV’ contest winners!

The winning just keeps on coming!  Congratulations to our latest ‘Picture Perfect and Protected Vision with Crizal UV’ contest winners! There’s still plenty of time for your practice to enter and win! Find out how here. 

This week’s winners: 

  • Stephanie Croft
    Everett Optometry Clinic
  • Dr. Diana Simeon
    Bloomingdale Eye Care
  • Sally Brown
    Eyetopia Eyecare
  • Rich L.
    Total Family Eye Care

Advice from CEOs – Work for a Company that Aligns with Your Passion & Fosters a Positive Culture

Carrie Chambers, Eyefinity Director of Documentation

Carrie Chambers, Eyefinity Director of Documentation

All in Eight Years of Work
Eight years ago, when I was a young 23-year-old, I noticed a job posting for a technical writer at OfficeMate Software Solutions on my professional organization’s local chapter website. I applied to the job and became OfficeMate’s (and eventually Eyefinity’s) first technical writer.

Most people in my age group stay with a company for only a few years, at the max. In fact, I have one very successful technical writer friend who’s worked for six different companies in non-contract jobs in less than eight years. I admit that I’m a little shocked, myself, that I’ve been at the same company for eight years, especially when most of my peers are hopping from one company to the next.

Years ago, if you stayed with a company for many years, your loyalty was highly regarded. Now, the opposite is almost true – people may think that you’re stagnant, resistant to change, or unmotivated. I don’t consider myself any of those negative things, though – in fact, in the past eight years, I’ve grown from a lone technical writer to a manager of technical writers, I’ve been one of the first people in my field to become certified in my profession, and I’ve taken what I’ve learned on the job into the classroom at a state university to teach soon-to-be graduates the principles of business writing. So why do I stay, year after year?

I’d be lying if I said that pay and benefits don’t factor in to my tenure, but the reality is that for most of us, they do. But we all know people who have left high-paying jobs for lower-paying jobs because there was no balance between money and happiness. Learning that money doesn’t buy happiness is a hard life lesson. After you learn it, though, you can focus on company and career attributes that do bring joy. For me, and many others at Eyefinity, two of these elements are passion and culture.

I recently read an article in which some of America’s top CEOs offer their advice to new graduates. The most reoccurring piece of advice is to pursue a career that is aligned with your passion (Brian Sharples, CEO of HomeAway). Again and again, they reiterated that you should find something you are passionate about and the money will take care of itself (Rick Arquilla, President & COO, Roto-Rooter). I’m passionate about helping our product users understand how to efficiently use our products so that they can ultimately do what they do best – improve the vision of their patients. I get to work for a company that supports, respects, and encourages my passion. How great is that?

Corporate Culture
The second most common advice from the CEOs interviewed for the article mentioned above is to find the right corporate culture; don’t get hung up on what business the company is in (Rick Arquilla, President & COO, Roto-Rooter). Read that one over a few more times and think about it. The CEO who offered that advice works for Roto-Rooter. I’m guessing that most people do not find plumbing a particular flashy profession. But it doesn’t matter if your profession is plumbing or insurance or eyecare or software – the right culture can exist in any field. And at Eyefinity, I’m happy that it exists in our niche of creating the best ophthalmic software, online business tools, and complementary technology for eyecare professionals. A company’s culture should provide you with the reassurance and good feeling that you are making a difference in what you do for 40+ hours/week, every week, year-after-year. Jim Goodnight, CEO of SAS, summed this premise up simply by stating that if a company treats its people like they make a difference, they will make a difference.

Join Us at Eyefinity
If you want to make a difference, align with your passion, and be a part of a corporate culture that actually makes you look forward to working every day, check out and apply for a job at Eyefinity on the VSP Careers website.

While wrapping up this blog post, I happened upon the following quote by Steve Baker, the President of Eyefinity. Steve wrote this quote years ago – it was not something that I asked him to craft for this post – and it was reassuring to find because just like the CEOs highlighted above, Steve believes in providing an environment for employees that nurtures passions and a positive culture:

“At Eyefinity, we’re passionate about our business. We focus on customer needs first, then on solutions that empower private practice. We deliver on our promises and then we celebrate our achievements. It’s hard work, it’s great fun, and it’s a culture that motivates us. I’m excited about the future because I know Eyefinity will be key to the success of private practice and the entire eyecare industry. At the end of the day, it’s all about a quality customer experience and a proud staff of talented employees.”

Congrats to our latest ‘Picture Perfect and Protected Vision with Crizal UV’ contest winners!

The winning just keeps on coming!  Congratulations to our latest ‘Picture Perfect and Protected Vision with Crizal UV’ contest winners! There’s still plenty of time for your practice to enter and win! Find out how here. 

This week’s winners: 

  • Blaine Eye Clinic
  • Mason Eye Clinic
  • Kathryn Fallon, OD, and Wendy Lit, OD.
  • Robert Escobedo of the Southern California College of Optometry