2011 Year In Review

A Message from Steve Baker, President, Eyefinity: 

Steve Baker

Were you as surprised as I was when you flipped the calendar to December 1? Really—already? The old saying, “Where does the time go?” is now more evident than ever. We live in fast and turbulent times, and our industry reflects this.

Think of the industry changes we’ve witnessed in just the last 12 months, in areas such as healthcare reform and the economy. I’m sure that you have examples of turbulent change relevant to your business. Did a new competitor open in your town? Did you have a significant change in your staff? Did you add an associate or expand your business to an additional location?

Change is a part of our lives, now and forever. For us to flourish together, we must be good at adapting to change. Actually, for us to flourish together, we must exploit change to the betterment of our businesses.

I speak to practices across the country and watch the optical and related industries very carefully. My crystal ball says that in 2012 we must find opportunities in these areas of rapid change:

Rising Competition
Optical retailers are getting bigger, stronger, and faster. Their own economic and ownership structure produces a strong appetite for growth not unlike many other industries. This means that consumers at large, and your patients in particular, will be sought after. Key aspects of your business, such as your value proposition and the patient experience, are critical now more than ever.

Consumers and the Internet
Remember when online appointment scheduling was something new and innovative? Facebook and Twitter are now commonplace. Text-messaging is fast becoming a dominant form of communication. Your patients could be searching for you right now on Yelp. Consumers are moving in droves to purchase optical products like sunwear and eyewear on the Internet. Make no mistake—the future success stories in optometry will be those that embrace the Internet with all of its risks and challenges.

The Velocity of Healthcare
There’s substantial change happening in the healthcare industry. Healthcare reform and the economic stimulus package for electronic medical records lead the way in terms of rampant change. Remember when “meaningful use” meant that you got your money’s worth out of a product? These changes were significant but they were not alone; 5010 compliance, ICD-10, and other regulations have also affected you and your staff.

These areas of change don’t frighten us at Eyefinity—they motivate us! We’re investing heavily to bring you products and services to help you exploit change. New products such as eWebExtra Patient Center, eyeVantage, and Eyeconic are designed for your success. We’re investing in virtual try-on technologies and other areas of web-enabled technology to help you be a star and serve your patients in these emerging areas of demand. And we continue to tirelessly monitor related industries and emerging technologies to bring you the very best.

As we close the year, I want to personally thank you for your business. It’s something we never take for granted, and something that we’re always thankful for. My hope is that we continue to please you with our products and services and together will exploit turbulent change for the better.

My very best holiday wishes to you and your families,

Need to take a No-Glare refresher course?

Essilor of America® has created a fun and interactive training program to help you refresh your knowledge of the many benefits No-Glare lenses can offer.

In just half an hour, you will be reminded of how No-Glare lenses can benefit both children and adults in their daily lives.  The site features eight short training videos for ECPs featuring real-life situations such as: driving at night, children at school and other day to day activities.

To learn more about how No-Glare lenses can benefit your patients in real-life situations, visit http://www.no-glare.com/training. No-Glare lenses such as Crizal® and SharpView® are currently available at eyefinity.com.

Demandforce now integrates with OfficeMate!

Attention OfficeMate users: Demandforce, Inc., a leader in online marketing and communication, and Eyefinity have announced a strategic relationship that allows users of OfficeMate practice management software to seamlessly integrate with the Demandforce D3 application.

What’s in it for your practice?

With Demandforce, OfficeMate users will be able to automate appointment scheduling and confirmations using email and text messaging, improve their online reputation on Internet sites including Google, Facebook and CitySearch and get more patients in the door with customized promotions, newsletters and more. Additionally, Demandforce automatically tracks results and revenue from all communications and online marketing efforts to provide real-time visibility into the success of the practice.

Proven results!

OfficeMate practices already using Demandforce have seen overwhelming value. To date, OfficeMate users have generated over 26,000 online client reviews and scheduled over 6,500 lost client visits. Individually, these practices have generated an average of 42 client reviews and reactivated 11 lost client visits per month.

“As an OfficeMate user for 14 years, we are huge fans of how seamlessly it integrates with Demandforce,” said Dr. Alan Glazier, O.D., F.A.A.O. “It allows my office staff to focus on growing our business by using automated marketing tools and offering superior customer service instead of learning a new software system.”

Want to know more about how it works? Check out the video below

Eyefinity customers interested in more information on Demandforce can call 1-800-210-0355, email info@demandforce.com or visit: http://www.demandforce.com/optometry.php

A look back at Vision Expo West

Missed Vision Expo West this year? No worries – check out the video below to see everything Eyefinity had going on at the show! Hope to see you all at Vision Expo East in March!