Thanks for attending FOCUS 2011!

We had a great time at FOCUS 2011 on Tuesday. Practice managers and decision makers from independent eyecare businesses from around the United States attended the full day event. Stay tuned for more info on what we might be up to next year! In case you missed us, check out some photos below from the event!

Eyefinity President Steve Baker kicks the day off.

FOCUS panelists (from left to right) Michael Johnson, OD, owner of Eagle Vision Eye Care; Stephen Tripi, brand marketing manager, Nike Vision; James Rosin, co-owner of Rosin Eye Care; Kate Renwick-Espinosa, chief marketing office, VSP Global; Ellen Goad, practice manager, Thomas Eye Center

Alan Glazier, OD, FAAO presented on “searchial marketing” and how he views social media as it relates to driving web search optimization.

FOCUS keynote speaker Dr. Joseph Michelli, author of Prescription for Excellence The Starbucks Experience: Five Principles for Turning Ordinary into Extraordinary. Dr. Michelli presented on how to create a custom and branded patient experience and why this is growing increasingly important in the age of social media.

Introducing eyeVantage

We’re happy to announce Business Essentials has a new name—eyeVantage.  Don’t worry, the collection of key learnings, proprietary tools, and best practices you’re currently using aren’t going away. In fact, they’re growing all the time.

As part of any OfficeMate client’s annual software maintenance agreement, eyeVantage is available complimentary and provides exclusive access to best-in-class training courses, ranging from basic optics to business management. Clients have 24/7 access to all of eyeVantage’s benefits, including:

  • 15-minute role-based training modules designed to maximize staff training time
  • Peer-to-peer forum with interactive Q&A, best practices, daily tips and an OfficeMate support section
  • Free-flowing industry news dashboard with timely updates on trends and topics that affect eyecare businesses

If you’re on your way to Vision Expo West, stop by the Eyefinity booth (#14064) to find out more. Watch our video below to learn more about what eyeVantage has to offer your practice.

A few things to note with this name change:

  • Update your bookmarks: Be sure to update your bookmark to our new URL– You should be redirected from our old site to our new site, we don’t want you to miss a beat during this transition.
  • Username and password: There are no changes to your username and password. Simply use the same login information you were using with Business Essentials.
  • Unlimited access: You can access eyeVantage anytime you want, 24/7—it’s complimentary as part of your OfficeMate® annual software maintenance agreement.

We’re always actively looking for new and worthwhile training lessons and welcome your feedback and ideas. We encourage you to share your thoughts and ideas for new lessons in the Forum section under “eyeVantage Lessons.”

If you have questions about this product, please contact us at or 877.448.0707, option 2.

MODO Eyewear now available through Eyefinity’s eBuy

MODO Eyewear is now available to order through eBuy. Users can browse the frame catalog to pick from eight of MODO’s eyewear brands, including MODO, Eco, Baby Phat, Phat Farm, 7 For All Mankind, Derek Lam, 3.1 Phillip Lim and Jason Wu.

Additionally, Eyefinity eBuy customers can “go green” with MODO’s Eco collection. Eco (Earth Conscious Optics) is the first eyewear collection made entirely of recycled materials. For every Eco frame ordered, MODO will donate one new tree to “Trees for the Future,” a non-profit organization dedicated to helping communities around the world plant trees.

Eyecare professionals can easily set up a new MODO account by logging on to and clicking the eBuy tab. From ‘Browse Product Catalogs’ simply select MODO from the drop-down menu and click GO. On the MODO Collections page, click New Account Inquiry to fill out and submit the online form. Eyecare professionals that already have a MODO account can log in and find their account information already pre-populated and ready to accept orders.

FOCUS 2011: Registration Still Open!

Registration for FOCUS 2011 is still open. In fact, if you register by Tuesday, September 13th, we’ll waive your registration fee!

Watch the video below to learn more about the event from the key note speaker, organizational consultant Dr. Joseph Michelli, best-selling author of Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System, and The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.

More about FOCUS 2011:

Is your eyecare business prepared to attract new patients, retain current patients and stand out from the competition? To address this question, Eyefinity is hosting “FOCUS 2011: The Patient Experience Made Simple” on September 20th at the MGM Grand Hotel and Casino in Las Vegas. This educational event is conveniently held just prior to Vision Expo West.

Designed for practice managers and office decision makers, FOCUS 2011 features leading marketing and business innovators who will share what’s shaping today’s trends in social media, web presence, search engine optimization, and other web technologies. Attendees will learn how to leverage trends and tools to engage patients and keep their practice competitive.

Register here or call 800.269.3666, ext. 8264.