Looking for a hosting solution for OfficeMate/ExamWRITER? Meet our newest certified partner, iManaged Solutions!

Many clients have asked if there is a way to avoid investing in servers and hardware as they prepare to use OfficeMate/ExamWRITER version 10 and 10.5.  For those of you who are interested in a hosting solution, meet iManaged Solutions—Eyefinity’s newest “Certified Partner.”

The advantage of this service is that they manage your program and data from their secure data centers.  This means that you do not need to purchase a server for your office and can let the hosting service manage your programs for you.  Your data is backed up automatically, your costs for IT server support are eliminated and time and expense associated with upgrades is completely eliminated.

With iManaged Solution’s hosted offering, OfficeMate and ExamWRITER will be compatible with multiple operating systems and devices such as the iPad® and Android™ tablets.  Office data is backed up twice daily and resides in multiple secure data centers for added protection.  As an Eyefinity Certified Partner, you can work them with confidence.  Contact them directly for pricing and additional details: sales@imanagedsolutions.net

Headed to Vision Expo West?

It’s almost that time of year again…Vision Expo West! We hope to see you all in Las Vegas in just about two months!

Did you miss us at Vision Expo East this past March? Check out the video below which recaps what’s new at Eyefinity.

The Importance of Merchandising

Today’s post comes from Lindsay McCarthy, product manager for Eyefinity: 

Merchandising is the art of displaying your frames in a manner that boosts sales. Merchandising brings continuity to your dispensary. A well-kept dispensary relaxes your patients, and a more relaxed consumer tends to be more open to purchasing opportunities.

A key term in merchandising is the planogram. A planogram is a diagram that illustrates how and where retail products should be displayed.  Merchandise at supermarkets, home goods stores, and other retail establishments are arranged in planograms.

Thus, consumers are already used to and expect merchandise to be organized into a planogram based on their everyday shopping experiences.  Planograms provide many other positive benefits, including maximizing display space and tighter inventory control.

So how would you undertake a planogram design project in your dispensary? Although specialized software programs for planogram design can be purchased, you only really need a piece of paper and the ability to stand back and look through the consumer’s eyes. At a high level, in the best planograms, designer collections are kept together, as are frames of specific materials and gender-specific designs.

A lesson on merchandising and planogram design is available on Eyefinity’s Business Essentials portal. OfficeMate users can sign up for this value added service at no charge at www.eyefinityofficemate.biz.

Last chance to register for our Virtual Users’ Group Meeting

Last call is fast approaching for practices looking to register for Eyefinity’s 2011 Virtual Users’ Group Meeting. With more than 30 courses to choose from, this year’s blockbuster event, July 25 – 29, 2011, is complimentary for your entire practice with your paid OfficeMate Annual Software Maintenance Agreement.

Check out “previews” of scheduled courses, like these:

  • The Secret of My Success: Making Use of the Marketing Tools in OfficeMate
  • Nightmare onBilling Street: Fixing Financial Fiascos
  • The Usual Suspects: The Top Ten OfficeMate Setup Errors
  • Men in Black: Using OfficeMate Reports to Stay Out of the Red
  • Titanic: Is Your Profit Margin Sinking?

And just added, Multiplicity I: The Magic of Selling Multiple Pairs and Multiplicity II: Providing Superior Products, presented by Essilor.

Plus, get a sneak peek of the certified 10.5 version of OfficeMate/ExamWRITER.

Register today, or call 800.942.5353, option 2.

*Registration is open to existing OfficeMate and ExamWRITER customers.

Looking to boost business? Consider a style show!

Today’s entry comes from Kirk Poole, Field Services Manager for Eyefinity

A great way to boost business in your practice is to team up with one of your frame reps and host a style show. With your frame rep’s help, it could be possible for your practice to make thousands of dollars in a matter of hours and uncover new patients in the process.

The secrets to throwing a fun and profitable style show are the same as throwing a great party. Your party should have  a theme; you can team up with your frame rep to provide brand-focused party favors or gift bags; you will want to provide food and beverages and pick uplifting music. Ideally the show should last approximately four hours and be on a day when your best customers are available. If you are in a retail setting, you will probably want to host your show on a Saturday; in a medical setting, weekdays may be better, incorporating the early evening hours.

The best time for style shows is the Spring and Fall, organized around particular holidays such as Valentine’s Day or back-to-school season. You will also want to feature a particular price point promotion or two in preparation for the show. For example, you might want to give free single vision lenses with every frame sold.

Publicizing your show is the main key to its success.  Professionally printed flyers are recommended and should be given out to every customer that enters your practice starting two months prior to the show. Fliers should be distributed to local businesses. Your social media tools, including Facebook and Twitter, will definitely be strong promotion tools. You may also consider contacting your local newspaper and radio “community events” sections for potential free advertising opportunities. You or your staff should personally contact best customers—via phone or via the email feature on Websystems 2.0.

You can also leverage the different businesses in your area for cross-referrals. For example a local restaurant can serve hors d’oeuvres, while handing out coupons for their restaurant. Another great idea is to have a local massage business set up to provide 10 min neck and shoulder massages. In exchange for the opportunity, ask these businesses to start promoting your show several weeks in advance.

On the day of your show, it is important that you schedule only optical exams. Exclude exams for contact lenses and rechecks on that particular day, as well as POP for other frame manufacturers. Run a sales contest for your staff to earn extra sales, and remember to have fun!

For more information on building your practice, Officemate customers can visit www.eyefinityofficemate.biz.