Looking for ways to increase your presence on the Web? Is your practice showing up in Web searches, or could it use a boost to get to the top of the listings? Eyefinity has a tool to help—EyewearPromotions.com—a new consumer-facing Web site for private-practice professionals to help you compete with retail.
At EyewearPromotions.com, consumers will see appealing promotions with a retail look and feel, and can search for practices by zip code. What’s more, EyewearPromotions.com links to your eWebExtra™ site, automatically updating the promotions page so consumers see the same promotions in both places. Research shows that promotions create a sense of urgency, attracting patients to your practice rather than a retail chain.
You can also download promotional signage from EyewearPromotions.com for displaying in your practice to increase incremental sales to your existing patients. With signage in three locations–EyewearPromotions.com, your eWebExtra site, and your office–the consumer sees consistent messaging and graphics, which increases retention.
Since your eWebExtra site links to EyewearPromotions.com, it can help your Web site rise to the top of consumer Web searches, resulting in more hits, and more consumers looking at your practice. Last year, more than 40% of consumers looking for an optometrist found them on the Internet.
Subscribe to EyewearPromotions.com before July 5, 2011, and get 1 month free with a 1-year subscription. For more information, contact Eyefinity at 877.448.0707, option 2, or e-mail Eyefinity Inside Sales.