Keeping Your Patients for a Lifetime: Remember the “Little Things”

Today’s blog comes from Eyefinity’s Jessica Leeson, who has worked in many facets of the optical industry. Her experience includes general management of large-volume retail locations and multi-unit management. Jessica is also an ABOC optician and licensed in California.

Your practice is busy. At times, when everyone is so busy, it can be difficult to remember the “little” things. But remember, it’s the “little” things that mean so much to your patients’ experience in your practice, especially in the dispensing process.

Displaying eyewear on a velvet cloth—especially higher-priced items—leaves a lasting impression and also reassures patients about the premium prices. When you provide eyewear that meets your patients’ needs, it could lead to multiple pair sales. They’ll likely leave your practice after having made a significant purchase, but satisfied with the money they’ve spent.

Why not increase their satisfaction by sending them home with accessories related to their eyewear purchase? We recommend that you order merchandise bags that include your practice name and logo instead of ordering generic bags. Sending patients home with a lens cloth and a bottle of cleaner with your practice name on it will remind them of the great service you provided.

To turn a one-time patient into a lifetime patient, you must provide a high-quality patient experience. Attention to detail does make a difference!

For more information on how to increase the success of your practice, visit

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