Think About Your Eyes Coalition Launches Awareness Ads

Have you seen any of the Think About Your Eyes awareness ads yet? This following comes from our friends at the VSP blog:

Are you keeping healthy vision top of mind? Many Americans are conscientious about scheduling their dental care, visiting their dentist every six months. Others remember to change the oil in their car oil every 5,000 miles. Why should getting an annual eye exam be any different?

Today marks the beginning of a two-year public awareness campaign from the Think About Your Eyes Coalition, designed to help us all remember the importance of an annual eye exam. The Coalition, formed in March by Essilor, Luxottica and VSP Global, launched the first of its television and radio advertisements throughout the country to help raise awareness of how eye exams not only protect your sight, but also deliver preventative health benefits like early detection of chronic diseases such as diabetes.

The advertisements (see the TV ad below) focus on a variety of eye health issues, and urge viewers to visit http://www.thinkaboutyoureyes.com for more information on healthy vision, as well as a tool to locate a local eyecare professional and schedule their annual eye exam.

You can also connect with Think About Your Eyes on Facebook, Twitter, YouTube and Flickr. The Coalition will be putting on some exciting awareness events in the coming months, so be sure to check the social media channels to see what’s coming up. Help us spread this important message and remind your friends and family to schedule their annual eye exam today!

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