Guest Blogger – Bill Hatch, Senior Vice President of Marketing for Eyefinity/OfficeMate:
What weighs 14,000 pounds, has 501” of diagonal viewing area and 4.5 terabytes of memory all wrapped up into a 1000 square foot area? Answer – the Eyefinty/Officemate trade show booth. Most of you reading this have likely attended an industry trade show at one time or another. However, many of you have probably not experienced setting up and tearing down the booth at the start and finish of these shows.
Think of it this way: walk into your office (essentially a defined square) and then set up 15 computers, 15 large-screen monitors, along with 3 plasma displays and a PA system. And don’t forget that you need to make sure that you’re effectively merchandising and portraying your products so graphics and literature all come into the picture. And, by the way–it all has to be done in two days. Sounds like a lot of work, right? Well, quite honestly, it is.
But the better question to ask is: Is it worth it?
I can’t speak for everyone, but to me, the answer is without a doubt – yes! In an age of Facebook, Twitter, Myspace and blogs, having the opportunity to speak face-to-face and interact with new and old customers is invaluable. Hearing their thoughts on our products or other topics throughout the industry is a real treat for me. So for the remaining two days at Vision Expo West, I’m enjoying the camaraderie and spirit within our booth. After that, we’ll take down the booth, pack it up, head home and get ready to do it all over again at the next show!