You’ve probably heard about one of these social networking websites in the media: Twitter, Facebook, MySpace. Those are just three of dozens of social networking and information sharing websites on the Internet today. So, should you and your practice “plug in” to these social networks?
This is a great time for optometric practices to ride the wave of social networking. Joining most social networks is free, and provides you exposure to thousands of people in your local community and beyond. In essence, you can begin to market your practice and its services online – via social networking – for no cost. Beyond marketing, it’s important to communicate the value you and your practice provide through your services and in the community. So, how do you communicate value using this type of technology?
Practices can use social networking to announce new frame lines or the importance of lens technologies. Have you added Emilio Pucci or Fendi to your frame collection? This would be a great opportunity to post a “tweet” on Twitter. Or, educate your patients and potential new customers on the importance of UV protection and children’s eyewear via Facebook. These are just a few examples to help promote your practice on social networking.
Social networking will bring you patients and referrals with little to moderate effort. If you’re looking to get started with social networking, I highly recommend this guide I found from Transitions that shows you how to get your practice on Facebook.
Is your practice already immersed in the social networking world? Leave us a comment and share advice or tips for those looking to dip their toe into the water.
Good luck and happy Social Networking!