Engage your Patients

scheduler

Your most important marketing tool just got better. See how eWebExtra™, your Eyefinity® website solution, integrates seamlessly with OfficeMate® v10+ to make you more available to your customers.

Patients want the ability to view appointment times and schedule appointments directly from your website. And the best part is that you can now accept these appointments with just a click. OfficeMate automatically captures and pre-populates all of your patient’s data without any additional work for you.

Simplify your workflow and eliminate:

• Manual entry

• Appointment scheduling conflicts

• Additional appointment scheduling negotiations

• Missed appointment opportunities

Once your patient schedules an appointment through your website, all you have to do is approve the time and the appointment information will automatically be added to OfficeMate. You still have the power to approve or deny all appointments scheduled online.

To take advantage of this new feature, you will need to upgrade your eWebExtra OfficeMate driver. Log on to http://www.eyefinity.com, click on the eWeb tab. Click on the “manage OfficeMate Integration” button. Once there, you will be able to update your “Schedule Sync” and “Patient Info Inbox” with the new installers.

We are committed to being your business partner and keeping your online presence cutting edge. We have many more great updates coming soon. Make sure to keep an eye out for future updates!

Update Now

The Core of the Matter

Core Measure 7 BadgePatient Electronic Access

How has your meaningful use experience been so far? Hopefully you’ve been breezing through it, but even so, you probably still have questions and would benefit from some interpretation along the way.

Recently, we tackled Core Measure 17 (CM17), voted the most challenging measure for eye care providers (ECPs)*, so let’s address Core Measure 7 (CM7), which relates closely to CM17.

Requirements of CM7
Core measure 7 consists of two measures, both of which must be achieved and are direct functions of the patient portal. The first requires that online access be provided to over 50% of all unique patients seen during the demonstration period. The second requires that over 5% of all unique patients during that same demonstration period view, download, or transmit their health information to another provider or any other 3rd party.

What it means to you
If you’re using a complete EHR solution, meeting the first requirement of CM7 shouldn’t be difficult. However, some providers may find it a little tougher to meet the second requirement. Like CM17, the challenge lies with the fact that it’s out of your hands – you are depending on the actions of others to fulfill this requirement. The challenge grows if you have patients who are less technologically inclined, or if you’re in a rural area where internet connectivity may be less common.

Conquering the Challenge
CM7 is achievable, even though it’s based on the actions of others. The easier it is for your patients, and the more benefit they receive, the more likely they are to appreciate and embrace the opportunity to access their health information. Here are some examples that might help you:

  • Make sure you have the correct email address for your patient. You can take care of this when the patient checks in for their appointment.
  • Remind your patients that they can view their health records and test results, as well as communicate directly with you electronically.
  • Print a reminder on the back of your appointment cards, with instructions on how to log in and create an account.
  • Set up a desktop or laptop computer in your waiting room, and designate one of your staff to assist patients with establishing their account and accessing their records.

Remember, by starting early – even before your demonstration period – you’ll have momentum on your side and be well on the way to fulfilling this core measure. Check your progress regularly to assure that you’re on track for success. Be sure you’re using not only a complete EHR solution, but one that provides a meaningful use calculator to help you gauge your progress. This core measure, more than any other, empowers patients to stay informed and be involved in their own healthcare. Next stop, success!

Check back here frequently for help with more of the MU2 core measures. And if you have any questions, contact us at MeaningfulUse@eyefinity.com or visit us online at eyefinity.com/mu2.

 

*Voted by us

3 Easy Ways to Improve Patient Reviews

When prospective patients see that you have a negative review, they don’t usually pay attention to why—even though it’s often unrelated to the care they received. Improve your patient’s experience with some quick fixes for patient satisfaction.

1. Acknowledge long wait times. When running behind, don’t ignore it. Starting with a long wait makes patients more critical about things that wouldn’t usually bother them. Apologize genuinely and keep them engaged. You can turn a bad situation into a positive experience by keeping your patients informed and offering them something to drink while they wait.

2. Eliminate chaos. Patients want to feel like your top priority, which means giving them attention without distraction. Provide tools for office efficiency, and always have one person dedicated to in-office patient engagement.

3. Make a good first impression. Office appeal packs a big punch. Decorate! Create ambiance with a style that represents your personality and speaks to your patients.

  • Transform dingy buildings by painting regularly, replacing carpet, and swapping out doorknobs and blinds.
  • Set out a tray with a pitcher of water, fresh flowers, and cookies.
  • Buy comfortable chairs and a nice television.
  • Create a space for children with toys and books. You may even want to mount an iPad® in the corner and allow your patients to access a host of websites.

When you do see negative patient reviews, respond positively. They’ll care more about your effort to make things right than they do about the bad rating itself.

Use Your Website to Increase and Retain Your Customer Base

SuccessHave you thought about which features of your website are the most attractive to your patients? Having a website provides your practice with the most effective way to be available to your clients 24 hours a day, 7 days a week, 365 days a year.

Connect with a wider audience: Nearly 80% of Americans use the Internet. Every day, people turn online to search for solutions your business offers. Let your practice be one of the first sites they see when looking for eyecare. Don’t miss out on new customers.

Make it easy for customers to reach you. Customers can easily access information about your business such as services provided, location, and phone number.

Reach customers with cost-effective and versatile marketing. A website is a great tool to improve customer relations through communication, support, and brand awareness. Your own website allows you to control your own content, advertisements, and promotions and allows you versatility with your marketing tactics. Want to run a last minute promotion on frames? You can quickly update the content on your website to keep your customers up-to-date on special offers. Interested in more practice enhancing tips? Follow us on Facebook or Twitter.

The Top Three Things that You Can Do to Minimize the Challenges of Meaningful Use

Steve-BakerWith all the talk about Electronic Health Records (EHR) in the medical industry these days, it is easy to be overwhelmed about the complexity. One aspect of EHR is Meaningful Use (MU) and the associated three stages for attesting. MU presents some challenges, but it can also be an opportunity to improve your business and enrich your patient relationships.

Here are the top 3 things you can do to keep moving forward and ultimately turn those challenges into positive opportunities:

  1. Evaluate your situation
  2. Develop a plan
  3. Use a Certified EHR system

Read more in this article by Eyefinity® president Steve Baker.

The Potential of Google Glass

MattAlpertOD_IMG2

You’ve heard of Google Glass, right? Been thinking about how it might be used in your practice? Check out the article in EYE2 to see more about one of the most exciting technologies in the last decade with so much potential for VSP network providers. Matthew Alpert, OD and VSP board member shares that, “Glass has many potential benefits for the profession of optometry and the patients VSP serves.”

Read article here. 

OfficeMate/ExamWRITER now supported on the iPad!

Have you ever wanted to check your appointment schedule from home or from a coffee shop or review patient notes conveniently at home? Thought about using an iPad in your exam room to improve your patients’ perception of technology in your practice? Now you can. Eyefinity® today announced that it supports use of OfficeMate/ExamWRITER on the iPad. 

Using an iPad allows the eyecare professional to enter information right into their practice management or electronic health records system as they talk with the patient rather than turning away to use a laptop.

Through the offering, clients will be able to use their iPad to access a computer running OfficeMate/ExamWRITER in their practice through a remote desktop protocol (RDP) app. For more information, visit the Eyefinity booth (#1857) at the 2012 International Vision Expo East. OfficeMate/ExamWRITER clients can login at www.officemate.net/ipad.aspx to learn more.

Optimize helps ECPs select and hire the best staff for their eyecare business

Finding the right employees for your practice remains a top concern for today’s private practice owner. To help provide the best solutions to our customers, Eyefinity recently formed a partnership with Optimize, a selection and hiring company,  that allows Eyefinity clients to receive preferred pricing on the Optimize hiring tool.

Specifically, Optimize helps eye care practices save time and hire better people by automatically evaluating every applicant’s cognitive ability, motivation, personality, and initiative using online scientific assessments.  Watch the video below to learn more about how Optimize can help you save time, increase sales and improve patient care all by hiring the right staff more effectively!

“Optimize has taken the guesswork out of the hiring process for our practice. It thoroughly screens applicants and appropriately rates their projected success within a range of positions. The Optimize staff is easy to work with and answers all questions in a timely manner. I would highly recommend Optimize to any doctor searching for employees who will grow their practice.” 

- Dr. Karen Heaston of Heaston & Thompson Vision Clinic, Richland, WA

To learn more, call Optimize at 800.330.2020 or visit optimizehire.com/eyefinity.html.

Are you selling sunwear throughout the year? Here are 5 tips to help to help you sell it year round

Everyone needs sunwear—children, athletes, outdoor enthusiasts, and contact lens wearers. But do your patients know that?

Check out 5 quick tips to help you sell sunwear year round, not just during the sunny months.

  1. Know your patients. Ask about hobbies and interests. You may uncover a sunwear need.
  2. Encourage prescription sunwear. Sports and outdoor enthusiasts need prescription sunwear to achieve optimal performance. Get the latest from Maui Jim, Oakley, Rudy Project, and Smith Optics through eBuy now. Take advantage of the Rx validation through eBuy, which guarantees the lens fits the frame, for faster turnaround.
  3. Mention polarized lenses. Show your patients how they eliminate glare and block harmful UV rays.
  4. Keep sunwear on your board. Offer a selection of the latest frames at all times.
  5. Offer specials and promotions. If you advertise sunwear, patients will inquire.

eBuy is the perfect place to conveniently dress your dispensary with the latest in sunwear and much more. Start ordering today.

Flexon Extreme Frames for Active Lifestyle


Do you have the top-selling ophthalmic frame brand in the U.S. on your frame board? The product of choice for more than 20 million wearers, Flexon embodies the very best in eyewear, with memory metal that bounces back into shape, even after accidental bending. Flexon frames offer the wearer extreme flexibility, fit, comfort, durability, and style.

Exceptional eyewear that’s 25% lighter than standard metal frames, Flexon offers more than 200 frames in various styles and brands, including Autoflex, Flexon Magnetics, Flexon Kids, Nike with Flexon, X Games with Flexon, and Tres Jolie with Flexon. Flexon offers affordable prices with a two-year guarantee against defects in material and workmanship.

Marchon is the exclusive manufacturer of Flexon. Ask your Marchon sales consultant about incorporating Flexon into your practice or see the entire Flexon catalog on eBuy.

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