Optimize helps ECPs select and hire the best staff for their eyecare business

Posted on March 23, 2012 by Webmaster

Finding the right employees for your practice remains a top concern for today’s private practice owner. To help provide the best solutions to our customers, Eyefinity recently formed a partnership with Optimize, a selection and hiring company,  that allows Eyefinity clients to receive preferred pricing on the Optimize hiring tool.

Specifically, Optimize helps eye care practices save time and hire better people by automatically evaluating every applicant’s cognitive ability, motivation, personality, and initiative using online scientific assessments.  Watch the video below to learn more about how Optimize can help you save time, increase sales and improve patient care all by hiring the right staff more effectively!

“Optimize has taken the guesswork out of the hiring process for our practice. It thoroughly screens applicants and appropriately rates their projected success within a range of positions. The Optimize staff is easy to work with and answers all questions in a timely manner. I would highly recommend Optimize to any doctor searching for employees who will grow their practice.” 

- Dr. Karen Heaston of Heaston & Thompson Vision Clinic, Richland, WA

To learn more, call Optimize at 800.330.2020 or visit optimizehire.com/eyefinity.html.

Filed under: Eyefinity, Industry news, jobs, Optometry, Tips, Uncategorized | Tagged: , , , | Leave a Comment »

Flexon Extreme Frames for Active Lifestyle

Posted on January 9, 2012 by Webmaster


Do you have the top-selling ophthalmic frame brand in the U.S. on your frame board? The product of choice for more than 20 million wearers, Flexon embodies the very best in eyewear, with memory metal that bounces back into shape, even after accidental bending. Flexon frames offer the wearer extreme flexibility, fit, comfort, durability, and style.

Exceptional eyewear that’s 25% lighter than standard metal frames, Flexon offers more than 200 frames in various styles and brands, including Autoflex, Flexon Magnetics, Flexon Kids, Nike with Flexon, X Games with Flexon, and Tres Jolie with Flexon. Flexon offers affordable prices with a two-year guarantee against defects in material and workmanship.

Marchon is the exclusive manufacturer of Flexon. Ask your Marchon sales consultant about incorporating Flexon into your practice or see the entire Flexon catalog on eBuy.

Filed under: product news, sunwear, technology, Tips | Tagged: | Leave a Comment »

FOCUS 2011: Registration Still Open!

Posted on September 7, 2011 by Webmaster

Registration for FOCUS 2011 is still open. In fact, if you register by Tuesday, September 13th, we’ll waive your registration fee!

Watch the video below to learn more about the event from the key note speaker, organizational consultant Dr. Joseph Michelli, best-selling author of Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System, and The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.

More about FOCUS 2011:

Is your eyecare business prepared to attract new patients, retain current patients and stand out from the competition? To address this question, Eyefinity is hosting “FOCUS 2011: The Patient Experience Made Simple” on September 20th at the MGM Grand Hotel and Casino in Las Vegas. This educational event is conveniently held just prior to Vision Expo West.

Designed for practice managers and office decision makers, FOCUS 2011 features leading marketing and business innovators who will share what’s shaping today’s trends in social media, web presence, search engine optimization, and other web technologies. Attendees will learn how to leverage trends and tools to engage patients and keep their practice competitive.

Register here or call 800.269.3666, ext. 8264.

Filed under: best practices, Business Essentials, Education, Eyefinity, Industry news, Optometry, social media, Tips, trade shows | Leave a Comment »

Looking for a hosting solution for OfficeMate/ExamWRITER? Meet our newest certified partner, iManaged Solutions!

Posted on July 29, 2011 by Webmaster

Many clients have asked if there is a way to avoid investing in servers and hardware as they prepare to use OfficeMate/ExamWRITER version 10 and 10.5.  For those of you who are interested in a hosting solution, meet iManaged Solutions—Eyefinity’s newest “Certified Partner.”

The advantage of this service is that they manage your program and data from their secure data centers.  This means that you do not need to purchase a server for your office and can let the hosting service manage your programs for you.  Your data is backed up automatically, your costs for IT server support are eliminated and time and expense associated with upgrades is completely eliminated.

With iManaged Solution’s hosted offering, OfficeMate and ExamWRITER will be compatible with multiple operating systems and devices such as the iPad® and Android™ tablets.  Office data is backed up twice daily and resides in multiple secure data centers for added protection.  As an Eyefinity Certified Partner, you can work them with confidence.  Contact them directly for pricing and additional details: sales@imanagedsolutions.net

Filed under: best practices, Eyefinity Certified Partner, HITECH, Optometry, product news, Tips, Uncategorized | Leave a Comment »

The Importance of Merchandising

Posted on July 21, 2011 by Webmaster

Today’s post comes from Lindsay McCarthy, product manager for Eyefinity: 

Merchandising is the art of displaying your frames in a manner that boosts sales. Merchandising brings continuity to your dispensary. A well-kept dispensary relaxes your patients, and a more relaxed consumer tends to be more open to purchasing opportunities.

A key term in merchandising is the planogram. A planogram is a diagram that illustrates how and where retail products should be displayed.  Merchandise at supermarkets, home goods stores, and other retail establishments are arranged in planograms.

Thus, consumers are already used to and expect merchandise to be organized into a planogram based on their everyday shopping experiences.  Planograms provide many other positive benefits, including maximizing display space and tighter inventory control.

So how would you undertake a planogram design project in your dispensary? Although specialized software programs for planogram design can be purchased, you only really need a piece of paper and the ability to stand back and look through the consumer’s eyes. At a high level, in the best planograms, designer collections are kept together, as are frames of specific materials and gender-specific designs.

A lesson on merchandising and planogram design is available on Eyefinity’s Business Essentials portal. OfficeMate users can sign up for this value added service at no charge at www.eyefinityofficemate.biz.

Filed under: best practices, Business Essentials, Education, Eyefinity, product news, Tips | Leave a Comment »

Last chance to register for our Virtual Users’ Group Meeting

Posted on July 20, 2011 by Webmaster

Last call is fast approaching for practices looking to register for Eyefinity’s 2011 Virtual Users’ Group Meeting. With more than 30 courses to choose from, this year’s blockbuster event, July 25 – 29, 2011, is complimentary for your entire practice with your paid OfficeMate Annual Software Maintenance Agreement.

Check out “previews” of scheduled courses, like these:

  • The Secret of My Success: Making Use of the Marketing Tools in OfficeMate
  • Nightmare onBilling Street: Fixing Financial Fiascos
  • The Usual Suspects: The Top Ten OfficeMate Setup Errors
  • Men in Black: Using OfficeMate Reports to Stay Out of the Red
  • Titanic: Is Your Profit Margin Sinking?

And just added, Multiplicity I: The Magic of Selling Multiple Pairs and Multiplicity II: Providing Superior Products, presented by Essilor.

Plus, get a sneak peek of the certified 10.5 version of OfficeMate/ExamWRITER.

Register today, or call 800.942.5353, option 2.

*Registration is open to existing OfficeMate and ExamWRITER customers.

Filed under: best practices, Education, EMRs, Eyefinity, Eyefinity/OfficeMate, Industry news, meaningful use, Optometry, private practice, Tips, VUGM | Leave a Comment »

Looking to boost business? Consider a style show!

Posted on July 13, 2011 by Webmaster

Today’s entry comes from Kirk Poole, Field Services Manager for Eyefinity

A great way to boost business in your practice is to team up with one of your frame reps and host a style show. With your frame rep’s help, it could be possible for your practice to make thousands of dollars in a matter of hours and uncover new patients in the process.

The secrets to throwing a fun and profitable style show are the same as throwing a great party. Your party should have  a theme; you can team up with your frame rep to provide brand-focused party favors or gift bags; you will want to provide food and beverages and pick uplifting music. Ideally the show should last approximately four hours and be on a day when your best customers are available. If you are in a retail setting, you will probably want to host your show on a Saturday; in a medical setting, weekdays may be better, incorporating the early evening hours.

The best time for style shows is the Spring and Fall, organized around particular holidays such as Valentine’s Day or back-to-school season. You will also want to feature a particular price point promotion or two in preparation for the show. For example, you might want to give free single vision lenses with every frame sold.

Publicizing your show is the main key to its success.  Professionally printed flyers are recommended and should be given out to every customer that enters your practice starting two months prior to the show. Fliers should be distributed to local businesses. Your social media tools, including Facebook and Twitter, will definitely be strong promotion tools. You may also consider contacting your local newspaper and radio “community events” sections for potential free advertising opportunities. You or your staff should personally contact best customers—via phone or via the email feature on Websystems 2.0.

You can also leverage the different businesses in your area for cross-referrals. For example a local restaurant can serve hors d’oeuvres, while handing out coupons for their restaurant. Another great idea is to have a local massage business set up to provide 10 min neck and shoulder massages. In exchange for the opportunity, ask these businesses to start promoting your show several weeks in advance.

On the day of your show, it is important that you schedule only optical exams. Exclude exams for contact lenses and rechecks on that particular day, as well as POP for other frame manufacturers. Run a sales contest for your staff to earn extra sales, and remember to have fun!

For more information on building your practice, Officemate customers can visit www.eyefinityofficemate.biz.

Filed under: best practices, Education, Eyefinity, Optometry, private practice, Tips, Uncategorized | Leave a Comment »

Get Noticed on the Web with EyewearPromotions.com

Posted on June 21, 2011 by Webmaster

Looking for ways to increase your presence on the Web? Is your practice showing up in Web searches, or could it use a boost to get to the top of the listings? Eyefinity has a tool to help—EyewearPromotions.com—a new consumer-facing Web site for private-practice professionals to help you compete with retail.

At EyewearPromotions.com, consumers will see appealing promotions with a retail look and feel, and can search for practices by zip code. What’s more, EyewearPromotions.com links to your eWebExtra™ site, automatically updating the promotions page so consumers see the same promotions in both places. Research shows that promotions create a sense of urgency, attracting patients to your practice rather than a retail chain.

You can also download promotional signage from EyewearPromotions.com for displaying in your practice to increase incremental sales to your existing patients. With signage in three locations–EyewearPromotions.com, your eWebExtra site, and your office–the consumer sees consistent messaging and graphics, which increases retention.

Since your eWebExtra site links to EyewearPromotions.com, it can help your Web site rise to the top of consumer Web searches, resulting in more hits, and more consumers looking at your practice. Last year, more than 40% of consumers looking for an optometrist found them on the Internet.

Subscribe to EyewearPromotions.com before July 5, 2011, and get 1 month free with a 1-year subscription. For more information, contact Eyefinity at 877.448.0707, option 2, or e-mail Eyefinity Inside Sales.

Filed under: best practices, Eyewear Promotions, Industry news, Optometry, private practice, product news, social media, sunwear, Tips, Uncategorized | Leave a Comment »

Custom Fit Sunwear Can Set Your Practice Apart

Posted on June 1, 2011 by Webmaster

Today’s entry comes from Kirk Poole, Field Services Manager for Eyefinity:

One thing that sets a private practice setting apart from other sunwear sales channels is the ability to obtain a custom fit. Custom fitting is not just for a user’s primary pair—custom-fitting can make the sunglass wearer feel better about their purchase, whether it is plano or prescription sunwear.

Your staff should become familiar with the adjustment standards in the industry. There are steps to achieving a custom fit: basic adjustment (the “four point touch”), nose pads, temple placement, bridge fit, frame angle, pantoscopic angle, retroscopic angle, face form/wrap, and vertex distance.

Your staff should be well versed in performing all of these steps. Incorporating training and executing service in these areas into your practice is key to attracting repeat customers—especially when it comes to sunwear.

With summer on its way, the savvy optometric practice will prepare by stocking an adequate percentage of sunwear in its dispensary. What is “adequate?” Depending on the climate in your geographic region, an adequate percentage of sunwear is approximately 20%. Sunwear can be marketed to all patients, but a key demographic is the contact lens wearer, who is in need of UV protection on top  of the vision correction provided by their contacts.

Additionally, it is recommended that you run a price-point promotion on sunwear for contact lens wearers during the summer months.

Another idea for promoting sunwear during the summer is to pick a “Sunwear Awareness” week in the office, and have all staff wear their sunglasses. Signage, balloons, and custom pins are a great way to draw awareness to the importance of UV protection, making sunwear top of mind for both your staff and customers. Be sure to measure your multiple-pair sales metrics during that time period to track the effectiveness of this campaign.

For detailed staff training on how to properly custom fit eyewear, OfficeMate users can visit www.eyefinityofficemate.biz.

Filed under: best practices, Education, Eyefinity, Optometry, sunwear, Tips | Leave a Comment »

Help your patients live a life less squinty. Learn how in a live, 20-minute Webinar.

Posted on May 20, 2011 by Webmaster

Transitions Optical is keeping UV protection top of mind by poking fun at being caught squinting.

Hear from product experts at Transitions Optical about a new contest and education campaign, “Life Less Squinty,” that encourages consumers to visit private practices like yours.

The Webinar will cover:

  • The differences between Transitions® VI lenses and Transitions® XTRActive™ lenses and how to choose the best for your patients.
    • How Transitions XTRActive lenses activate moderately behind the windshield of a car.
    • How your practice can get involved with the “Life Less Squinty” campaign.

Sign up now for an upcoming Webinar:

Wednesday, June 1, 2011

8:30 a.m. PT / 11:30 a.m. ET

Thursday, June 2, 2011

8:30 a.m. PT / 11:30 a.m. ET

Thursday, June 2, 2010

12:30 p.m. PT / 3:30 p.m. ET

For attending, you’ll receive FREE practice resources to help communicate the importance of UV protection.  Plus, fun gifts for the office!

Filed under: Education, Eyefinity, Optometry, Tips | Leave a Comment »

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