Technology for today and tomorrow…thoughts from Dr. Kirchner

James Kirchner, OD

Technology’s impact on our lives is increasingly evident. The recent passing of Steve Jobs caused the world to reflect upon these advances and how rapidly they’re happening. Four years ago we hadn’t heard of an app—now there are thousands. It’s hard to realize the first iPadwas delivered to us less than 24 months ago! The entire global technology community appears to be moving at the speed of light. Great companies not only keep up, but as Apple, Microsoft, and Google demonstrate, they lead. Aggressive innovation is the hallmark of technology leaders. At Eyefinity®, we clearly understand and embrace this role.

As the leader in technology services and products for the eyecare industry, Eyefinity is driven to provide a steady stream of new tools providers need to meet the demands of an evolving, competitive, opthalmic market. Our mission is to assist you, our customer, in achieving success in your business.

Eyefinity is committed to empowering the eyecare professional through personalized service and innovative e-business solutions. Our e-business solutions enable you to expand and promote your practice in the most cost-effective manner, so you can focus on your service for patients. Eyefinity offers the widest spectrum of e-business management resources: from product ordering, to insurance claim processing for government and commercial carriers, to developing marketing strategies.

Recently, Eyefinity rebranded Business Essentials as eyeVantage. The online collection of key learnings, proprietary tools, and best practices in eyeVantage lay the foundation for successful practices. This is just the beginning of the business resources that will become available on eyeVantage.

The recent release of OfficeMate/ExamWRITER v10.5 is the newest version of our CCHIT-certified Complete EHR. Our v10 software series enabled a large number of users to receive stimulus payments in 2011, and we anticipate an even larger majority to receive incentive payments in 2012. We’re adamant about our commitment to continually strengthen and improve our OfficeMate/ExamWRITER software. This product serves more practices in the U.S.than all competitors combined, and it’s here to stay. We are serious about our responsibility and commitment to provide and support OfficeMate/ExamWRITER, both now and in the future.

As the technology leader in our industry, we understand our critical role in developing innovative solutions. We’re in the midst of developing many new resources to meet the demands of the evolving ophthalmic market. Watch for announcements about developments in AcuityLogic, our complete, cloud-based EHR suite that allows practices to run their business through the “cloud,” or Internet. We’re committed to leading the industry in this realm.

Eyefinity is here for you today. As an innovative technology leader and your partner, we’ll continue to provide you with the resources for your success tomorrow. This is our mission and our sole reason for existence.

- James K. Kirchner, OD
Chief Professional Officer, Eyefinity

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